New Development Studio Formed By God of War(R) Creator David Jaffe and

former Incognito Entertainment Chief Scott Campbell

    FOSTER CITY, Calif., July 27 /PRNewswire/ -- Sony Computer
 Entertainment America Inc. (SCEA) today announced an exclusive game
 development deal with Eat, Sleep, Play(TM), a new software development
 company formed by legendary game creators David Jaffe and Scott Campbell.
 Under the agreement, Eat, Sleep, Play is signed on for a multi-year,
 multi-title deal to create titles for the PlayStation family of products,
 with the first slated for release in 2008.
     Based in Utah, Eat, Sleep, Play is a newly formed company founded by
 David Jaffe, a former creative director for SCEA's Santa Monica Studios;
 and Scott Campbell, the founder of Incognito Entertainment, a dedicated
 development studio also under the SCEA Santa Monica Studios banner. Jaffe
 is perhaps best known as the co-creator and game director behind the
 multi-million PlayStation(R) platform franchises Twisted Metal(R) on PS
 one(R) & PlayStation(R)2 and God of War(R) on PlayStation 2. Campbell, a
 long-time collaborator with Jaffe and co-creator of the Twisted Metal
 titles, is currently receiving industry praise for Incognito's
 PLAYSTATION(R)3 (PS3(TM))-exclusive online air and ground combat game
 Warhawk(TM). Additionally, Jaffe and Campbell recently collaborated efforts
 on Calling All Cars(TM), a popular exclusive downloadable title for
 PLAYSTATION(R)Network.
     In addition to the multi-year, multi-title deal to create titles for
 the PlayStation family of products, the company will also be creating
 Twisted Metal(R): Head On for PlayStation 2, which is scheduled to be
 released this winter. Twisted Metal: Head On will feature lost levels from
 the never released Twisted Metal: Black(R) Part II and a documentary on the
 series.
     "We are extremely pleased to be working with David and Scott and
 supporting them in their new endeavor," said Shuhei Yoshida, senior vice
 president, product development, SCEA. "Through hit after hit, they have
 established themselves as two of the most talented individuals this
 industry has ever seen, and I look forward to seeing what kind of further
 gaming innovation they can bring to the PlayStation brand through our new
 development deal."
     In conjunction with today's news, SCEA confirmed that the core members
 of the Incognito team responsible for Warhawk will remain within the SCEA
 Santa Monica Studios fold, headed up by Dylan Jobe, and will continue to
 produce content for this highly-anticipated title. Jobe, game director for
 Warhawk, is known for his work on the popular hit titles War of the
 Monsters(TM) and Twisted Metal: Black(R) for PlayStation 2.
     About Sony Computer Entertainment America Inc.
     Sony Computer Entertainment America Inc. continues to redefine the
 entertainment lifestyle with its PlayStation(R) and PS one(R) game console,
 the PlayStation(R)2 computer entertain(R)2 computer entertainment system,
 the PSP(R) (PlayStation(R)Portable) mobile entertainment system, the
 ground-breaking PLAYSTATION(R)3 (PS3(TM)) computer entertainment system and
 its online and network services the PLAYSTATION(R)Network and
 PLAYSTATION(R)Store.
     Recognized as the undisputed industry leader, Sony Computer
 Entertainment America Inc. markets the PlayStation family of products and
 develops, publishes, markets and distributes software for the PS one game
 console, the PlayStation 2 computer entertainment system for the North
 American market. Based in Foster City, Calif., Sony Computer Entertainment
 America Inc. serves as headquarters for all North American operations and
 is a wholly owned subsidiary of Sony Computer Entertainment Inc.
     Visit us on the Web at http://www.us.playstation.com
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 trademarks of Sony Computer Entertainment Inc.
 
 

SOURCE Sony Computer Entertainment America Inc.