FOSTER CITY, Calif., Sept. 5 /PRNewswire/ -- Sony Computer
Entertainment America, Inc. today announced the appointment of Dave
Karraker to the post of Senior Director of Corporate Communications.
Filling an existing position, Karraker will oversee all North American
public relations for Sony Computer Entertainment America's successful
PlayStation(R) brand. He will report to Peter Dille, Senior Vice President
of Marketing, effectively immediately.
Karraker will manage the Sony Computer Entertainment America
communications team responsible for PlayStation products in the North
America, including the original PS one(TM) game console, PlayStation(R) 2
computer entertainment system, PSP(R) (PlayStation(R) Portable) system and
all first-party PlayStation software. He will also supervise public
relations for the launch of the ground-breaking Sony PLAYSTATION(R)3, which
will be available in the North America on November 17, 2006.
Before joining the Sony Computer Entertainment America team, Karraker
was North American Vice President of Corporate Communications for Allied
Domecq Spirits and Wine, managing communications for such well-known brands
as Stolichnaya(R), Maker's Mark(R), Kahlua(R), Beefeater(R) and
Courvoisier(R). Prior to Allied Domecq, Karraker was Director of Marketing
Communications for Kmart Corporation, where he oversaw media relations for
the discount retailer's marketing efforts; proprietary brands, such as
Martha Stewart Everyday(R) and Joe Boxer(R); store network and e-commerce
division.
Karraker's videogame and consumer electronics experience includes work
with public relations firms Access Communications in San Francisco and
Rogers & Cowan in Los Angeles, where his clients included Sega of America,
Microsoft, 3DO, Virgin Interactive, Crystal Dynamics, U.S. Gold, ASC Games,
3Dfx Interactive and Knowledge Adventure. Before joining the public
relations field, Karraker was a broadcast journalist for the CBS affiliate
in Santa Barbara, California and the NBC affiliate in Reno, Nevada.
"Dave has the ideal blend of videogame, large consumer brand and retail
experience to help us meet our goals with the PlayStation brand," said
Peter Dille, senior vice president of marketing, Sony Computer
Entertainment America. "SCEA's communications team will play a key role in
the successful launch of the PLAYSTATION 3, focusing on driving not only
consumer demand, but also retailer excitement and synergies across the Sony
family of companies. Dave has a proven track record for managing
responsive, two-way communications between all stakeholders and audiences
for the companies he has represented, which will be a critical component of
our marketing program for all PlayStation products."
Karraker holds a bachelor's degree in broadcast journalism from
California State University - Northridge. He will be based at the Sony
Computer Entertainment America corporate headquarters in Foster City,
California.
About Sony Computer Entertainment America
Sony Computer Entertainment America Inc. continues to redefine the
entertainment lifestyle with its PS one(TM) game console, PlayStation(R)2
computer entertainment system, PSP(R)(PlayStation(R)Portable) handheld
entertainment system and the upcoming, much-anticipated PLAYSTATION(R)3
computer entertainment system.
Recognized as the undisputed industry leader, Sony Computer
Entertainment America Inc. markets the PlayStation family of products and
develops, publishes, markets and distributes software for PS one game
console, PlayStation 2 computer entertainment system and PSP handheld
entertainment system for the North American market. Based in Foster City,
Calif. Sony Computer Entertainment America Inc. serves as regional
headquarters for all North American operations and is a wholly owned
subsidiary of Sony Computer Entertainment Inc. More information can be
found online at http://www.us.playstation.com .
Visit us on the Web at www.us.playstation.com .
NOTE: "PlayStation" and the "PS" Family logo are registered trademarks
of Sony Computer Entertainment Inc.
SOURCE Sony Computer Entertainment America Inc.
