Sony Computer Entertainment America Celebrates First Birthday of Playstation(R)3

    FOSTER CITY, Calif., Nov. 16 /PRNewswire/ -- Sony Computer
 Entertainment America (SCEA) today celebrates the first birthday of its
 PLAYSTATION(R)3 (PS3(TM)) computer entertainment system. Launched one year
 ago in North America, PS3 has revolutionized the industry with its Cell
 Broadband Engine(TM) and RSX(TM) technology which gives the system
 tremendous computational power; Blu-ray Disc(TM) capabilities which
 provides state-of-the art graphics and unrivaled storage capacity; and free
 access to PLAYSTATION(R)Network where PS3 users can experience online
 gaming, connect with other PS3 users as well as download games, movies and
 other content from the PLAYSTATION(R)Store.
     In its first year, more than 200 software titles have been released for
 PS3 and more than 60 million pieces of content have been downloaded from
 PLAYSTATION Network worldwide. Also, through the continued support of and
 dialogue with PS3 users, remarkable hardware advancements and features have
 been added to the system through firmware updates making it the most
 advanced computer entertainment system on the market today.
     "When we designed PS3 our goal was to introduce a system so technically
 advanced that it could stand the test of time and could take the industry
 in a whole new direction, which for PS3 was high-definition entertainment,"
 said Jack Tretton, President and CEO of SCEA. "While we're excited by the
 progress we've made this first year, we know that like our other platforms,
 the best is still yet to come, especially given our new hardware and
 software line-up, and that PS3 will continue to take the industry to new
 heights for years to come."
     PS3 is the first gaming system to provide a disc capacity of 50GB
 thanks to its Blu-ray Disc functionality. Current PS3 first party games are
 currently in the 20GB range, well north of the threshold of HD-DVD or DVD,
 allowing for unmatched potential for games, movies and other media.
     "The inclusion of the Blu-ray drive in PS3 reflects Sony's absolute
 commitment to the format," said Sir Howard Stringer, Chairman and CEO of
 Sony Corporation. "We firmly believe that Blu-ray is the best high
 definition format for consumers, providing superior capacity,
 next-generation games, more hit movie titles, and the best possible picture
 and sound quality. With PS3, you get an amazing game machine and a
 state-of-the-art high definition movie player, and it is clear from recent
 sales numbers that this combination is resonating with millions of PS3
     SCEA recently introduced new PS3 hardware models and pricing and the
 company is already seeing strong sales momentum as a result -- PS3 sales
 have increased by 192 percent at the top 10 retailers in North America. The
 availability of new hardware, combined with the release of more than 160
 software titles, including 19 first and third-party exclusives such as
 Heavenly Sword(TM), Ratchet & Clank(R) Future: Tools of Destruction(TM),
 Warhawk(TM), Uncharted: Drake's Fortune(TM), Gran Turismo(TM) 5 Prologue,
 Metal Gear Solid(R) 4: Guns of the Patriots, Unreal Tournament(R) 3, and
 Haze(TM), SCEA expects PS3 momentum to continue this holiday and beyond.
     SCEA also recently launched a new PS3 advertising campaign, the
 company's biggest marketing effort to date, designed to deliver a
 high-energy message with a focus on the exciting entertainment value of PS3
 and exclusive content found only on PS3. The lineup of advertisements will
 feature some of SCEA's most highly anticipated first party titles. In
 addition to pure game play, the campaign will convey to consumers the
 benefits of Blu-ray Disc and for the first time, sharp focus will be paid
 to PLAYSTATION Network along with breakthrough services such as
     About Sony Computer Entertainment America Inc.
     Sony Computer Entertainment America Inc. continues to redefine the
 entertainment lifestyle with its PlayStation(R) brand, including the
 PlayStation(R)2 (PS2(TM)) computer entertainment system, the PSP(R)
 (PlayStation(R)Portable) entertainment system, the ground-breaking
 PLAYSTATION(R)3 (PS3(TM)) computer entertainment system and its online and
 network services PLAYSTATION(R)Network and PLAYSTATION(R)Store.
     Recognized as the undisputed industry leader, Sony Computer
 Entertainment America Inc. markets the PlayStation family of products and
 develops, publishes, markets and distributes software for PS2, PSP, PS3 and
 PLAYSTATION Network for the North American market. Based in Foster City,
 Calif., Sony Computer Entertainment America Inc. serves as headquarters for
 all North American operations and is a wholly owned subsidiary of Sony
 Computer Entertainment Inc.
     Visit us on the Web at
     "PlayStation", "PLAYSTATION", "PSP," and "PS one" are registered
 trademarks and "PS3" "Cell Broadband Engine" and "RSX" are trademarks of
 Sony Computer Entertainment Inc.

SOURCE Sony Computer Entertainment America Inc.

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