Sony Computer Entertainment America to Showcase Ground-Breaking, Next-Generation Technology and New Innovative Online Services at 2007 Game Developers Conference Phil Harrison to Open Conference With Keynote Speech, 'Game 3.0: Developing

and Creating for the 3rd Age of Videogames'



    FOSTER CITY, Calif., March 5 /PRNewswire/ -- Sony Computer
 Entertainment America (SCEA) today announced details of its presence at the
 2007 Game Developers Conference (GDC), with Phil Harrison, president of
 Worldwide Studios, Sony Computer Entertainment, delivering the opening
 keynote speech. GDC is the world's largest conference dedicated to the
 support and promotion of game development, running March 5-9, at the
 Moscone Center in San Francisco, Calif.
     Phil Harrison's keynote presentation, "Game 3.0: Developing and
 Creating for the 3rd Age of Videogames," will kick off the conference on
 March 7th, from 10:30 a.m. to 11:30 a.m. PST. The speech will focus on the
 key components of Game 3.0 -- community, user-generated content,
 collaboration and commerce -- all highlighted through live demonstrations
 of previously un-announced services and games for PLAYSTATION(R)3
 (PS3(TM)).
     "This is a very exciting time to be part of the game development
 community. Advancements in technology combined with new consumer trends
 mean the industry has a great opportunity to create engaging new
 entertainment experiences for the world," said Phil Harrison, president of
 Worldwide Studios, Sony Computer Entertainment. "I believe we're at the
 threshold of a new era in creative game development that's destined to
 drive our industry growth through the next decade or more."
     Following the keynote presentation, the SCEA booth will be a central
 focus at GDC as the company introduces new development tools and
 technologies designed specifically for PS3 and the PLAYSTATION(R)Network,
 as well as PSP(R) (PlayStation(R)Portable) handheld entertainment system.
 The SCEA booth -- Booth #410, West Hall -- will offer visitors a sneak-peek
 at:
     -- Tuner for PS3 -- Developed by SN Systems, a subsidiary of Sony Computer
        Entertainment Inc., the Tuner is a profiling tool that enables
        developers to quickly highlight bottlenecks and conflicts in source
        code, helping them improve code performance. The Tuner is a software
        application, so there is no special hardware required, which enables
        developers to create high performance games with less guesswork.
     -- Unreal(R) Engine 3 -- Epic's next-generation game engine technology
        targets a diverse set of genres from fighting games to shooters to
        Massive Multiplayer Online Role-Playing Games
     -- High-Level Graphics Package -- PSSG (a PS3 optimized cross-platform
        graphics engine and tool-chain) production-ready extensible scene-graph
        framework that is written to take advantage of PS3 strengths
     -- Pioneering profiling and analysis tools and physics technologies
     -- Developing with Linux on PS3
     -- Demonstration of downloadable titles from the PLAYSTATION Network, such
        as flOw, Blast Factor(TM) and Calling all Cars(TM)
     Additionally, SCE developers, engineers, and other specialists will be
 hosting a variety of educational panels in an effort to support and
 encourage the creative innovation of developers and publishers:
     Monday, March 5:
 
     -- 10:00 a.m.-6:00 p.m.: E. Daniel Arey, Director, Naughty Dog, Sony
        Computer Entertainment America, "Interactive Storytelling Bootcamp,"
        Room 3011, West Hall
     -- 10:00 a.m.-6:00 p.m.: Vlad Stamate, Graphics Software Engineer, Sony
        Computer Entertainment America, "Core Techniques and Algorithims in
        Shader Programming," Room 3011, West Hall
     -- 10:00 a.m.-6:00 p.m.: Dan Bardino, Audio Manager, Sony Computer
        Entertainment Europe; Sergio Pimentel, Music Licensing and A&R Manager,
        Sony Computer Entertainment Europe; Jason Page, Audio Manager, Sony
        Computer Entertainment Europe, "Audio Boot Camp," Room 3006, West Hall
     -- 11:15 a.m.-12:15 p.m.: John Hight, Director of Production, Sony
        Computer Entertainment America, "Console/PC Distribution Gatekeepers,"
         (part of Independent Games Summit), Room 3018, West Hall
     -- 2:30-3:30 p.m.: Jenova Chen, flOw creator, ThatGameCompany, "Innovation
        in Indie Games," (part of Independent Games Summit), Room 3018, West
        Hall
 
     Tuesday, March 6:
 
     -- 10:00 a.m.-6:00 p.m.: Christer Ericson, Director of Tools and
        Technology, Sony Computer Entertainment America, "Physics for Games
        Programmers," Room 3011, West Hall
     -- 10:00 a.m.-6:00 p.m.: Bill Dalton, Technical Director, Austin Studio,
        Sony Online Entertainment, "Large-Scale Engineering for Online and
        Offline Games," Room 3009, West Hall
     -- 10:00 a.m.-6:00 p.m.: John Needham, CFO and SVP of Finance, Sony Online
        Entertainment, "Downloadable Casual Games on the Console," (part of
        Casual Games Summit 201), Room 3020, West Hall
     -- 5:00-6:00 p.m.: David Jaffe, Creative Director, Sony Santa Monica
        Studios, "Building the Future of Indie Games," (part of Independent
        Games Summit), Room 3018, West Hall
 
     Wednesday, March 7:
 
     -- 2:30-3:30 p.m.: Gabe Ahn (Field Developer Support Engineer SCEA),
        "COLLADA(TM) in console game production" Room 3004, West Hall
     -- 4:00-5:00 p.m.: Bruce D'Amora, Senior Technical Staff Member, IBM,
        "Control your Performance Monsters: Cell Programming Tips and
        Techniques," Room 3004, West Hall
 
     Thursday, March 8:
 
     -- 9:00-10:00 a.m.: Jason Page, Sony Computer Entertainment, Michael
        Kelly, Sony Computer Entertainment Europe, "PS3 Audio: More Than Extra
        Channels," Room 3006, West Hall
     -- 2:30-3:30 p.m.: Dave Murrant, Sound Design Manager, Sony Computer
        Entertainment America, "PS3: Audio Development From the Trenches," Room
        3008, West Hall
     -- 2:30-3:30 p.m.: Mark Cerny, Cerny Games, Jon Olick, Lead Programmer,
        Naughty Dog, David Simpson, Lead Programmer, Naughty Dog, "RSX Best
        Practices," Room 3001, West Hall
     -- 4:00-5:00 p.m.: Chris Carty, Principal Programmer, Sony Computer
        Entertainment Worldwide Studios, Nicolas Serres, Principal Programmer,
        Sony Computer Entertainment Worldwide Studios, "Real-World SPU Usage,"
        Room 3010, West Hall
     -- 4:00-5:00 p.m.: Tsutomu Kouno, Japan Studio, Sony Computer
        Entertainment Worldwide Studios, "A LocoRoco Postmortem: Making
        Happiness into Gameplay," Room 135, North Hall
 
     Friday, March 9:
 
     -- 9:00 a.m.-10:00 a.m.: Mark Teare, Character Artist, Factor 5, "Cross
        Application Asset Creation for Lair(TM): From Characters to Clouds,"
        Room 135 North Hall
     -- 12:00-1:00 p.m.: Scott Kirkland, Technical Director, Evolution Studios,
        "Applied Physics: MotorStorm(TM)," Room 3001, West Hall
     Please visit the official GDC web site (www.gdconf.com) for
 registration and additional information. Speaker and panel details are
 subject to change.
     About Sony Computer Entertainment America Inc.
     Sony Computer Entertainment America Inc. continues to redefine the
 entertainment lifestyle with its PlayStation(R) and PS one(R) game console,
 the PlayStation(R)2 computer entertainment system, the PSP(R)
 (PlayStation(R)Portable) system, and the ground-breaking PLAYSTATION(R)3
 (PS3(TM)) computer entertainment system.
     Recognized as the undisputed industry leader, Sony Computer
 Entertainment America Inc. markets the PlayStation family of products and
 develops, publishes, markets and distributes software for the PS one game
 console, the PlayStation 2 computer entertainment system and the PSP system
 for the North American market. Based in Foster City, Calif. Sony Computer
 Entertainment America Inc. serves as headquarters for all North American
 operations and is a wholly owned subsidiary of Sony Computer Entertainment
 Inc.
     Visit us on the Web at http://www.us.playstation.com
     NOTE: "PlayStation", "PLAYSTATION", "PSP" and "PS one" are registered
 trademarks and PS3 is a trademark of Sony Computer Entertainment Inc.
 
 

SOURCE Sony Computer Entertainment America Inc.

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