Sony Computer Entertainment Inc. and Sony Online Entertainment Leverage Expertise in the Computer Entertainment Industry

    SAN DIEGO and TOKYO, March 13 /PRNewswire-FirstCall/ -- In a strategic
 move to closely align itself with the strong growth of the worldwide online
 gaming market, Sony Computer Entertainment Inc. (SCEI) announced today that
 Sony Online Entertainment (SOE) will report to Kazuo Hirai, President and
 Group CEO, SCEI, effective April 1, 2008. The new structure is designed to
 mutually benefit both companies by further accelerating the PlayStation
 business through SOE's strong online gaming expertise.
 
     "I am excited to be able to work with SOE even more closely, as online
 games and services become a more integral part of the PS3 entertainment
 experience," Hirai said. "This new structure will allow us to take full
 advantage of the extensive breadth of expertise of the two companies and
 increase our range of exciting entertainment offerings to our consumers."
 
     San Diego-based SOE is currently part of Sony Pictures Entertainment.
 Under the new structure, SOE will continue to develop its games for the PC
 and the PLAYSTATION(R)3 (PS3(R)) computer entertainment system, and SOE
 President John Smedley will report to Hirai.
 
     "We are thrilled to become a part of the incredible team that has made
 PLAYSTATION 3 the premier platform for next generation online gaming," said
 Smedley. "This move is going to broaden our capabilities and expand the
 development of our products into new and exciting directions."
 
     About Sony Online Entertainment
 
     Sony Online Entertainment (SOE) is a recognized worldwide leader in
 massively multiplayer online games, with hundreds of thousands of
 subscribers around the globe. SOE creates, develops and provides compelling
 entertainment for the personal computer, online, game console and wireless
 markets. Known for its blockbuster franchises and hit titles including
 EverQuest(R), EverQuest(R) II, Champions of Norrath(R), Untold Legends(TM),
 and PlanetSide(R), as well as for developing Star Wars Galaxies(TM), SOE
 continues to redefine the business of online gaming and the creation of
 active player communities while introducing new genres on various
 entertainment platforms. Headquartered in San Diego, CA, with additional
 development studios in Austin, TX, Seattle, WA, Denver, CO and Taiwan, SOE
 has an array of cutting-edge games in development.
 
     About Sony Computer Entertainment Inc.
 
     Recognized as the global leader and company responsible for the
 progression of consumer-based computer entertainment, Sony Computer
 Entertainment Inc. (SCEI) manufacturers, distributes and markets the
 PlayStation(R) game console, the PlayStation(R)2 computer entertainment
 system, the PSP(R) (PlayStation(R)Portable) handheld entertainment system
 and the PLAYSTATION(R)3 (PS3(R)) system. PlayStation has revolutionized
 home entertainment by introducing advanced 3D graphic processing, and
 PlayStation 2 further enhances the PlayStation legacy as the core of home
 networked entertainment. PSP is a new handheld entertainment system that
 allows users to enjoy 3D games, with high-quality full-motion video, and
 high-fidelity stereo audio. PS3 is an advanced computer system,
 incorporating the state-of-the-art Cell processor with super computer like
 power. SCEI, along with its subsidiary divisions Sony Computer
 Entertainment America Inc., Sony Computer Entertainment Europe Ltd., and
 Sony Computer Entertainment Korea Inc. develops, publishes, markets and
 distributes software, and manages the third party licensing programs for
 these platforms in the respective markets worldwide. Headquartered in
 Tokyo, Japan, Sony Computer Entertainment Inc. is an independent business
 unit of the Sony Group.
 
 
 

SOURCE Sony Online Entertainment

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