SAN DIEGO and TOKYO, March 13 /PRNewswire-FirstCall/ -- In a strategic
move to closely align itself with the strong growth of the worldwide online
gaming market, Sony Computer Entertainment Inc. (SCEI) announced today that
Sony Online Entertainment (SOE) will report to Kazuo Hirai, President and
Group CEO, SCEI, effective April 1, 2008. The new structure is designed to
mutually benefit both companies by further accelerating the PlayStation
business through SOE's strong online gaming expertise.
"I am excited to be able to work with SOE even more closely, as online
games and services become a more integral part of the PS3 entertainment
experience," Hirai said. "This new structure will allow us to take full
advantage of the extensive breadth of expertise of the two companies and
increase our range of exciting entertainment offerings to our consumers."
San Diego-based SOE is currently part of Sony Pictures Entertainment.
Under the new structure, SOE will continue to develop its games for the PC
and the PLAYSTATION(R)3 (PS3(R)) computer entertainment system, and SOE
President John Smedley will report to Hirai.
"We are thrilled to become a part of the incredible team that has made
PLAYSTATION 3 the premier platform for next generation online gaming," said
Smedley. "This move is going to broaden our capabilities and expand the
development of our products into new and exciting directions."
About Sony Online Entertainment
Sony Online Entertainment (SOE) is a recognized worldwide leader in
massively multiplayer online games, with hundreds of thousands of
subscribers around the globe. SOE creates, develops and provides compelling
entertainment for the personal computer, online, game console and wireless
markets. Known for its blockbuster franchises and hit titles including
EverQuest(R), EverQuest(R) II, Champions of Norrath(R), Untold Legends(TM),
and PlanetSide(R), as well as for developing Star Wars Galaxies(TM), SOE
continues to redefine the business of online gaming and the creation of
active player communities while introducing new genres on various
entertainment platforms. Headquartered in San Diego, CA, with additional
development studios in Austin, TX, Seattle, WA, Denver, CO and Taiwan, SOE
has an array of cutting-edge games in development.
About Sony Computer Entertainment Inc.
Recognized as the global leader and company responsible for the
progression of consumer-based computer entertainment, Sony Computer
Entertainment Inc. (SCEI) manufacturers, distributes and markets the
PlayStation(R) game console, the PlayStation(R)2 computer entertainment
system, the PSP(R) (PlayStation(R)Portable) handheld entertainment system
and the PLAYSTATION(R)3 (PS3(R)) system. PlayStation has revolutionized
home entertainment by introducing advanced 3D graphic processing, and
PlayStation 2 further enhances the PlayStation legacy as the core of home
networked entertainment. PSP is a new handheld entertainment system that
allows users to enjoy 3D games, with high-quality full-motion video, and
high-fidelity stereo audio. PS3 is an advanced computer system,
incorporating the state-of-the-art Cell processor with super computer like
power. SCEI, along with its subsidiary divisions Sony Computer
Entertainment America Inc., Sony Computer Entertainment Europe Ltd., and
Sony Computer Entertainment Korea Inc. develops, publishes, markets and
distributes software, and manages the third party licensing programs for
these platforms in the respective markets worldwide. Headquartered in
Tokyo, Japan, Sony Computer Entertainment Inc. is an independent business
unit of the Sony Group.
SOURCE Sony Online Entertainment