Sony Delivers HD Quality With Blu-Ray Disc Media

May 05, 2006, 01:00 ET from Sony Electronics Inc.

    PARK RIDGE, N.J., May 5 /PRNewswire-FirstCall/ -- Leading the charge
 toward the next generation of optical disc-based high-definition media,
 Sony Electronics has begun shipping its 25GB single layer Blu-ray Disc(TM)
 recording media with AccuCORE(TM) technology. In addition, a dual layer
 50GB capacity disc is set to debut in June.
     "Sony knows Blu-ray technology like no other company," said Mike Lucas,
 director of marketing for Sony Electronics' Media and Application Solutions
 Division. "Coupled with our unique AccuCORE technology, we expect our
 Blu-ray recording media to take the high-definition experience to a new
 level of performance."
     Sony's AccuCORE technology, which was first integrated into recordable
 DVD media over a year ago, has been re-engineered for Blu-ray Discs to
 deliver enhanced reliability and durability. Its major benefits include:
     * Scratch Guard -- hard coating that resists scratches, dust and static;
     * Archival Reliability -- special material design that prevents data and
       image corruption and deterioration to ensure quality playback;
     * Stable Writing -- a uniform and precise cover layer that reduces
       fluctuation as the disc spins; and
     * Temperature Durability -- a high-precision disc structure helps prevent
       warping during severe changes in temperature and humidity.
     Sony's Blu-ray media also supports a 2x recording speed, which provides
 a high data transfer rate of up to 72 Mbps, making it ideal for
 high-definition video recording and data storage applications.
     In addition to media, Sony will soon offer a wide range of Blu-ray Disc
 devices, including a Blu-ray Disc player, VAIO desktop and notebook
 computers, and an internal Blu-ray Disc drive.
     With devices such as these, you could conceivably edit high-definition
 video shot on a Sony HDV camcorder on a Blu-ray-enabled computer, then burn
 it onto Blu-ray Disc media, and finally play it back on a Blu-ray Disc
     Sony is not new to the blue laser-based format. The company released
 the world's first Blu-ray Disc recorder and media in Japan in 2003. The
 following year, Sony helped found the Blu-ray Disc Association, which now
 has over 160 members and contributors from various industries, to promote
 the new format.
     Sony has been producing Blu-ray Disc recording media in a cartridge
 format for several years, but has recently begun producing bare discs for
 the launch in the U.S. and elsewhere.
     The BD-R (write-once) 25GB and BD-RE (rewritable) 25GB recording media
 have suggested retail prices of $20 and $25, respectively. The soon to come
 BD-R 50GB and BD-RE 50GB recording media will have suggested retail prices
 of $48 and $60, respectively.
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 available at For information regarding the
 nearest Sony authorized dealer or service location, your readers can call

SOURCE Sony Electronics Inc.