PARK RIDGE, N.J., May 5 /PRNewswire-FirstCall/ -- Leading the charge toward the next generation of optical disc-based high-definition media, Sony Electronics has begun shipping its 25GB single layer Blu-ray Disc(TM) recording media with AccuCORE(TM) technology. In addition, a dual layer 50GB capacity disc is set to debut in June. "Sony knows Blu-ray technology like no other company," said Mike Lucas, director of marketing for Sony Electronics' Media and Application Solutions Division. "Coupled with our unique AccuCORE technology, we expect our Blu-ray recording media to take the high-definition experience to a new level of performance." Sony's AccuCORE technology, which was first integrated into recordable DVD media over a year ago, has been re-engineered for Blu-ray Discs to deliver enhanced reliability and durability. Its major benefits include: * Scratch Guard -- hard coating that resists scratches, dust and static; * Archival Reliability -- special material design that prevents data and image corruption and deterioration to ensure quality playback; * Stable Writing -- a uniform and precise cover layer that reduces fluctuation as the disc spins; and * Temperature Durability -- a high-precision disc structure helps prevent warping during severe changes in temperature and humidity. Sony's Blu-ray media also supports a 2x recording speed, which provides a high data transfer rate of up to 72 Mbps, making it ideal for high-definition video recording and data storage applications. In addition to media, Sony will soon offer a wide range of Blu-ray Disc devices, including a Blu-ray Disc player, VAIO desktop and notebook computers, and an internal Blu-ray Disc drive. With devices such as these, you could conceivably edit high-definition video shot on a Sony HDV camcorder on a Blu-ray-enabled computer, then burn it onto Blu-ray Disc media, and finally play it back on a Blu-ray Disc player. Sony is not new to the blue laser-based format. The company released the world's first Blu-ray Disc recorder and media in Japan in 2003. The following year, Sony helped found the Blu-ray Disc Association, which now has over 160 members and contributors from various industries, to promote the new format. Sony has been producing Blu-ray Disc recording media in a cartridge format for several years, but has recently begun producing bare discs for the launch in the U.S. and elsewhere. The BD-R (write-once) 25GB and BD-RE (rewritable) 25GB recording media have suggested retail prices of $20 and $25, respectively. The soon to come BD-R 50GB and BD-RE 50GB recording media will have suggested retail prices of $48 and $60, respectively. Editor's Note: News releases and digital images with captions are available at http://www.sony.com/news. For information regarding the nearest Sony authorized dealer or service location, your readers can call 1-800-222-SONY.
SOURCE Sony Electronics Inc.