Sony Electronics Supports The Children of Operation Smile

Aug 01, 2008, 01:00 ET from Operation Smile

    NORFOLK, Va., Aug. 1 /PRNewswire/ -- Sony Electronics is helping more
 children smile through its support of the worldwide children's medical
 charity Operation Smile.
     Sony is commencing a retail promotion for Sony Cyber-shot(R) cameras
 featuring Smile Shutter(TM) technology at Sony Style(R) Stores,, and other participating retailers for the month of August.
     Through this effort, the company will make a $100,000 donation to the
 organization. The funds will be used to provide free physical examinations
 and reconstructive surgeries for children suffering from cleft lips, cleft
 palates and other facial deformities.
     Sony is also donating Cyber-shot digital cameras to help Operation
 Smile volunteers capture smiles at more than 30 mission sites around the
 world. Equipped with Sony's distinctive Smile Shutter technology, the
 cameras automatically capture a smile when the feature is activated,
 without having to press the shutter button. The result is snapshots with
 natural-looking smiles and expressions.
     "It's a precious moment when a child comes out of surgery with a new
 smile, so you don't want to miss it and you want to get it right," said
 Mike Fasulo, Chief Marketing Officer and Corporate Social Responsibility
 Officer at Sony Electronics. "Sony is in the business of preserving
 precious memories like these with our industry-leading digital imaging
 products and we are a proud supporter of Operation Smile."
     "We are so grateful to Sony Electronics for this significant financial
 support and commitment to our cause," said Dr. Bill Magee, Operation Smile
 Chief Executive Officer and Co-founder. "With this relationship, Sony is
 not only helping Operation Smile provide new smiles to children born with
 facial deformities, but with their donation of cameras, they are also
 helping us capture images of these priceless moments during our medical
     The retail promotion begins on August 1 nationwide.
     About Operation Smile (
     Founded in 1982, Operation Smile, headquartered in Norfolk, Virginia,
 is a worldwide children's medical charity whose network of global
 volunteers are dedicated to helping improve the health and lives of
 children and young adults. Since its founding, Operation Smile volunteers
 have treated more than 115,000 children born with cleft lips, cleft palates
 and other facial deformities and currently work in more than 40 countries.
 In addition to contributing free medical treatment, Operation Smile trains
 local medical professionals in its partner countries and leaves behind
 crucial equipment to lay the groundwork for long-term self-sufficiency.
     About Sony Electronics
     Sony Electronics Inc.: Headquartered in San Diego, Sony Electronics is
 a leading provider of audio/video electronics and information technology
 products for the consumer and professional markets. Operations include
 research and development, design, engineering, manufacturing, sales,
 marketing, distribution and customer service. Sony has played a key role in
 the development of Blu-ray, Disc(TM), CD, DVD and Super Audio CD
 technologies, among many others. The company is noted for a wide range of
 consumer audio-visual products, such as the BRAVIA(R) LCD high-definition
 television, Cyber-shot(R) digital camera, Handycam(R) camcorder and
 Walkman(R) personal stereo. Sony is also an innovator in the IT arena with
 its VAIO(R) personal computers; and in high-definition professional
 broadcast and video equipment, highlighted by the XDCAM(R) HD and
 CineAlta(TM) lines of cameras and camcorders, and the SXRD(TM) 4K digital
 projector. The latest news and information is available at the company's
 web site at

SOURCE Operation Smile