RESEARCH TRIANGLE PARK, N.C., May 8 /PRNewswire/ -- Sony Ericsson today
 announced a new phone born out of our design teams' love for the materials
 and colors found in the natural world.
     The Sony Ericsson S500 is a 14mm slim slider offering color accents and
 changing desktop themes. You set the in-phone themes and external light
 effects to change when you want -- with the seasons, as day turns to night
 or when the weekend begins.
     "It's the small details that set these phones apart," explains Najmi
 Jarwala, president, Sony Ericsson Mobile Communications (USA) Inc. "Our
 designers have taken inspiration from nature to produce phones that are
 beautiful and alive with energy. They appeal to those that want to
 celebrate their individuality and express themselves through their choice
 of phone."
     Sony Ericsson S500
 
      *  Ever-changing themes and illuminations that change as day turns to
         night
      *  Hidden illumination
      *  Style with substance 2.0 megapixel camera revealed when the slider
         opens
      *  Individual colors Mysterious Green and Spring Yellow
     Intelligent design
     Beyond the Mysterious Green and Spring Yellow exteriors, effort has
 been made to bring design alive with the Sony Ericsson S500. The visuals on
 the desktop or phone menu can change automatically as the seasons pass or
 as day turns to night. Hidden illumination appears to highlight a certain
 event and the keypad glows when the slim slider is opened.
     Vibrant images
     Have fun taking shots with the 2.0 megapixel camera and share moments
 of your life as they happen. Take a picture and blog it straight away. You
 can also send pictures or video to any mobile phone or email address.
     Style with substance
     The S500 offers more than stunning aesthetics. Add color to your free
 time with a media player and expandable Memory Stick(SM) slot. So you
 choose what size of music library is right for you. You can even add a
 music accessory such as the Music Bluetooth(TM) Receiver MBR-100 and play
 your phone music direct through your home stereo. Play 3D games or access
 the Web browser for easy surfing on the move.
     Joined up thinking
     The S500 arrives with everything you need to connect your phone to your
     computer. Transfer your favorite music from PC to phone using Sony
 Ericsson Disc2Phone music management software. Or move images from your
 phone to your computer without the need for any software. When the S500 is
 connected, it appears as a drive on your computer. It also features
 Bluetooth(TM) 2.0, giving you same fast, robust connection to other
 Bluetooth(TM) devices.
     The Sony Ericsson S500 is a 14mm slim 2.5G slider phone (GSM/GPRS/EDGE
 850/900/1800/1900).
     It will be in North America from Q3 2007.
 
 
     At a glance:
 
      Features                           S500
      Camera                             2 megapixel camera
 
      Digital zoom, 3x                   4x
      Picture blogging                   Yes
      Video recording                    Yes
      Bluetooth(TM) stereo (A2DP)        Yes
      Media player                       MP3/AAC/AAC+/eAAC+
      Music tones                        Yes
      PlayNow(TM)                        Yes
      RSS feeds                          Yes
      Access NetFront(TM) Web Browser    Yes
      Polyphonic ringtones               Yes
      Speakerphone                       Yes
      Vibrating alert                    Yes
      Email                              Yes
      Picture messaging (MMS)            Yes
      Predictive text input              Yes
      Sound recorder                     Yes
      Text messaging (SMS)               Yes
      Navigation key                     Yes
      Picture wallpaper                  Yes
      Wallpaper animation                Yes
      3D games                           Yes
      Java                               Yes
      Video streaming                    Yes
      Video viewing                      Yes
      Ever-changing theme                Yes
      Illumination effect                Yes
      Alarm clock                        Yes
      Calculator                         Yes
      Calendar                           Yes
      Flight mode                        Yes
      Notes                              Yes
      Phone book                         Yes
      Stopwatch                          Yes
      Tasks                              Yes
      Timer                              Yes
      Bluetooth(TM) 2.0                  Yes
      Modem                              Yes
      Synchronization                    Yes
      USB mass storage                   Yes
      USB support                        Yes
 
 
     Facts and Figures
 
      GSM/GPRS/EDGE 850/900/1800/1900
 
      Size: 99 x 47 x 14 mm
      Weight: 94 grams
 
      Colors:
      Mysterious Green
      Spring Yellow
 
      Screen: 262,144 color TFT
      Resolution: 240 x 320 pixels
      Size: 2 inches
      Phone memory: Up to 12 MB
 
      Memory card support: Memory Stick Micro(TM) (M2(TM))
 
      Talk time: Up to 9 hrs
      Standby time: Up to 370 hrs
 
     S500 Accessories
     In-Box:
      *  Battery
      *  Charger
      *  USB Cable
      *  Stereo Portable Handsfree HPM-61/HPM-62
      *  Disc2Phone software
      *  PC synchronization program
 
     Optional
      *  Bluetooth(TM) Music Receiver
         MBR-100
         Stream music from your phone to your stereo for outstanding sound
         quality
      *  Bluetooth(TM) Headset
         HBH-PV702
         Small and powerful handsfree solution offering great value
      *  Stereo Portable Handsfree
         HPM-75
         A sleek and discreet way to enjoy your favorite music and handle calls
 
     1) Facts and features may vary depending on local variant.
     2) Talk and standby times are affected by network preferences; type of
 SIM card; connected accessories; and various activities e.g. games. Kit
 contents and color options may differ from market to market. The full range
 of accessories may not be available in every market.
     Sony Ericsson Mobile Communications serves the global communications
 market with innovative and feature-rich mobile phones, accessories and PC-
 cards. Established as a joint venture by Sony and Ericsson in 2001, with
 global corporate functions located in London, the company employs over
 7,500 people worldwide, including R&D sites in Europe, Japan, China and
 America. Sony Ericsson celebrated the 5th anniversary of the start of the
 joint venture on 1st October, 2006.
     Sony Ericsson is the global title sponsor of the Women's Tennis
 Association, and works with the Association to promote the Sony Ericsson
 WTA Tour in over 80 cities during the year. The tour culminates at the Sony
 Ericsson Championships in Madrid, Spain, from 7 to 12 November.
     For more information on Sony Ericsson, please visit
 http://www.sonyericsson.com/us
     The liquid identity logo and PlayNow are trademarks or registered
 trademarks of Sony Ericsson Mobile Communications AB.
     Sony, Memory Stick Micro and M2 are trademarks or registered trademarks
 of Sony Corporation.
     Ericsson is the trademark or registered trademark of
 Telefonaktiebolaget LM Ericsson.
     Bluetooth is a trademark or registered trademark of Bluetooth SIG Inc.,
 and any use of such mark by Sony Ericsson is under license.
     Java and all Java-based trademarks and logos are trademarks or
 registered trademarks of Sun Microsystems, Inc.
     Other product and company names mentioned herein may be the trademarks
 of their respective owners.
     Any product features, specifications or statements in this document
 that are not historical facts are forward-looking and involve risks and
 uncertainties. Actual product features, specifications or forward-looking
 statements are subject to change.
 
 

SOURCE Sony Ericsson