Sony Introduces New Digital Mavica Camera Line with 1.3 Million Pixel Resolution Unit

- Popular Floppy-Based Digital Cameras Deliver Mega-Pixel Images

and MPEG Movie Mode -

Mar 03, 1999, 00:00 ET from Sony Electronics Inc.

    PARK RIDGE, N.J., March 3 /PRNewswire/ -- Sony has taken the Digital
 Mavica(R), the nation's best-selling digital camera since September 1997, to
 the next level in picture quality with the introduction today of a 1.3 million
 pixel camera (MVC-FD88).  Sony's new Digital Mavica camera line includes three
 units, models MVC-FD73, MVC-FD83, MVC-FD88, at the manufacturer's suggested
 retail price (MSRP) of $599, $799 and $999, respectively.
     The new cameras offer features designed to appeal to a wide range of
 users, from the typical "point-and-shoot" vacationer to the graphic artist
 needing high-resolution images.  Due to the convenience of moving images from
 the camera to the PC with a floppy disk, the Digital Mavica cameras have made
 it easy to add images to a home page, send e-mail "mini movies," and share
 images through online services.
     The MVC-FD88 Digital Mavica camera, features a choice of Super XGA
 (1280 x 960), XGA (1024 x 768) and VGA (640 x 480) resolution options.  It
 also has an 8x optical/16x Precision Digital Zoom lens with auto macro.
     The MVC-FD83 camera offers interpolated mega-pixel for increased digital
 enhancement of your pictures (1216 x 912).  This technology produces a
 17 percent increase in image size, resulting in a one million pixel image for
 viewing or printing.  Both the MVC-FD88 and the MVC-FD83 Digital Mavica
 cameras have four times high-speed floppy disk drives (FDD), which means that
 files can be recorded and played back four times faster than the conventional
 floppy disk drive.  The units also have A/V out connectivity, which allows for
 playback of images and MPEG movies as well as JPEG still images on a
     In addition to producing high-resolution images, the MVC-FD83 and MVC-FD88
 have MPEG Movie Mode, which captures up to 60 seconds of motion video and
 audio, and Voice Memo Mode, which adds narration to still images.  The Digital
 Mavica line also has the Whole Disk Copy feature that lets users make a copy
 of images, MPEG videos or voice memos -- right inside the camera -- onto
 another blank floppy disk.
     The Digital Mavica MVC-FD88 and MVC-FD83 cameras offer these additional
     --  High-speed Scan Auto Focus with auto macro capability to deliver the
         highest level of focusing accuracy;
     --  Precision Digital Zoom, which removes jagged edges even when zoomed to
         6x or 16x the original image;
     --  Two slow shutter speeds for extra versatility for capturing pictures
         in low light;
     --  Four pre-programmed special effects.
     "Digital Mavica means ease-of-use and superior image quality," said Jay
 Sato, vice president of digital imaging marketing for Sony Electronics'
 Consumer Products Marketing Group.  "Digital Mavica cameras are designed to
 appeal to both the consumer and the pro.  With business and personal
 communications increasingly taking place on the Internet, picture quality,
 accurate color reproduction, flexibility and ease-of-use are more important
 than ever."
     The MVC-FD73 camera, which is priced at $599 (MSRP), features a powerful
 10x optical zoom, two-times high speed floppy disk drive, E-Mail Mode and a
 2.5-inch LCD screen.  All Digital Mavica models employ standard 3.5-inch
 floppy disks, which are inexpensive, reusable and eliminate film and
 processing costs.
     According to Sato, up to 40 JPEG images can be stored on a single floppy
 disk, depending on the features the user selects.
     Also in the 1999 line is the high-performance MVC-FD91 with a 14x optical
 zoom lens -- the longest optical zoom currently available in a digital still
 camera.  Other features include Super SteadyShot(R) image stabilization, which
 removes unwanted camera shake even in the telephoto position, a color view
 finder, a manual focus ring and a tilting 2.5-inch LCD.
     Another Sony imaging option is ImageStation(SM) on PhotoNet(R), a virtual
 "photo album" on the Internet.  It allows users to view, store and share
 Digital Mavica images via the Internet.  Purchasers of a Digital Mavica camera
 receive a free one-year membership to the service, which includes uploading
 images to the owner's password-protected account and showcasing images in a
 personal photo album in the ImageStation Gallery.
     ImageStation service gives users the option of ordering
 professional-quality prints of digital images or adding them to a variety of
 gift items, such as T-shirts or mugs.  Sony's full Digital Mavica line also
 includes the world's first floppy disk printer, the FVP-1 Mavica(TM) printer,
 and MaviCap(TM) floppy disk recorders (MVC-FDR3 and MVC-FDR1), which store
 still images taken from a home video onto a floppy disk for quick e-mailing or
 adding to a Web site.
     All Digital Mavica cameras come with photo manipulation software that
 allow users to edit images in their PCs.  The MVC-FD73, MVC-FD83 and MVC-FD88
 come with ArcSoft PhotoStudio(R) software, while the MVC-FD91 is bundled with
 MGI PhotoSuite(R) software.
     The MVC-FD88 and MVC-FD83 will be available in June 1999 for $999 (MSRP)
 and $799 (MSRP), respectively.  The MVC-FD73 will be available in May for
 $599 (MSRP); the MVC-FD91 is available now for $1099 (MSRP).
     Sony Electronics Inc. Background: Headquartered in Park Ridge, NJ, Sony
 Electronics has about 26,000 employees in North America.  Sony leads the
 worldwide personal video market with its line of 8mm and Digital Handycam
 camcorders and its top-selling Digital Mavica(R) camera.  Sony is the
 co-developer of the Compact Disc and DVD technologies.  The company's annual
 sales for the fiscal year that ended on March 31, 1998 were $10.5 billion.

SOURCE Sony Electronics Inc.