Sony Notebook PCs Mean Business Launch of VAIO Professional Program Brings Products, Services to SMB Market



    SAN DIEGO, July 6 /PRNewswire/ -- For small to medium businesses (SMB)
 that need mobility, connectivity and AV attributes as part of their PC
 solutions, Sony Electronics today announced the VAIO(R) Professional program,
 a new branding initiative aimed at the commercial market.
     Among the benefits of the VAIO Professional initiative are Sony's lines of
 configurable notebook products sold exclusively through both reseller and
 direct business-to-business channels. Although VAIO Professional products will
 still be sold under the VAIO brand, they will differ from Sony's consumer
 retail PC offerings in terms of lifecycle, software options and other
 features.
     "Smaller businesses must make the most of every minute," said Mike Abary,
 general manager of VAIO product marketing for Sony Electronics' IT Products
 Division. "They understand the benefits of VAIO PCs add up to increased
 productivity, whether they work in a traditional office, home office or on the
 road. Our programs and services are available exclusively to the commercial
 segment, making it easy for our customers to purchase products and maintain
 their investment."
     VAIO Professional notebooks will be standardized on the Microsoft(R)
 Windows(R) XP Professional operating system and will be available with a
 number of image load variations -- from a basic core operating system up to an
 image integrating a full complement of Sony exclusive multimedia and third-
 party applications. Business users can tailor software and hardware to suit
 their specific requirements with a plethora of build-to-order (BTO) and
 configure-to-order (CTO) options.
 
     The Right Products for the Right Time
     Long lifecycles will also distinguish VAIO Professional products. Shelf
 lives of commercial models will be expanded beyond the typical retail cycle of
 16 weeks to six months, one year and beyond. These will be supported by Sony's
 tailored limited warranty and service offerings, including optional three-year
 limited warranties and priority on-site service
     Initial VAIO Professional products consist of the A-Series and S-Series
 notebooks. The full-sized A-Series is currently available in 17-inch and
 15-inch widescreen varieties. The latest model in the series, the VGN-A130,
 will feature a 15-inch standard screen and will be available later this month
 exclusively through commercial channels.
     The S-Series is an ultra-portable option for mobile workers with a
 13.3-inch widescreen display and a traveling weight of just around 4 pounds.
 Future offerings will include new platforms designed for and made exclusively
 available through business outlets.
     VAIO Professional equipment and services are offered immediately through
 value-added resellers, direct market resellers and through Sony's direct SMB
 portal at http://www.sonystyle.com.
 
      Contact:  Valerie Motis
                Sony Electronics Inc.
                (858) 942-8016
                valerie.motis@am.sony.com
 
                Christopher Downing
                (415) 348-2733
                downingc@ruderfinnswitzer.com
 
 

SOURCE Sony Electronics Inc.

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