SAUSALITO, Calif., Nov. 15 /PRNewswire/ -- Crackle, a Sony Pictures
Entertainment Company, today announced the first major round of advertising
partnerships developed and signed since its mid-July launch. By combining
its unique player, global reach and focus on premium content, Crackle has
attracted such major brands as Pepsi, Honda, Epson, Sony Electronics,
Vodafone and others to the site.
In addition to its unique programmed content and global syndication
network, Crackle also offers advertisers sponsorships of channels and
contests, full screen skins, and media rich 300 x 250 video banners that
can be instantaneously distributed across the network to get in front of
the most relevant audiences around the world.
"We started by bringing the best available content to Crackle and now
some of the biggest and best advertisers are lining up," said Mike Sitrin,
Vice President of Partnerships at Crackle. "And by continuing to combine
global advertising opportunities with the assurance that advertisers'
brands will be showcased alongside editorially chosen video content, we're
confident the big names will keep on coming."
Global Ad Network
With the best vetted online content as the main draw, Crackle is
expanding advertisers' global reach, and providing the opportunity to pair
video content originating in the U.S. with relevant and attractive
advertising for international audiences.
-- Crackle has created a global ad network to monetize international
impressions, and enable international advertisers to reach their
viewers, in their language, with relevant, localized advertising.
-- The capability to easily deploy ads across the global viral
syndication network is the result of Crackle's
custom-built player -- a player that provides an easy user
experience and delivers media rich ads to millions of viewers in
targeted markets within short time frames, making it attractive to
a variety of advertisers.
-- Crackle is working with agencies and advertising networks such as 24/7
Real Media, Adconion and Ozone Media, who sell across international
markets including Europe, Australia, India and Canada.
-- With growing video penetration and the demand for U.S. content in
populated territories like India and Mexico, Crackle is well
established to be among the first to market with local advertising.
"There is demand in international markets for U.S. video content;
however, with current video penetration levels abroad, there are limited
opportunities for local advertisers to be cutting edge with online video
advertising," said Travis Howe, Senior Vice President, Digital Sales at
Sony Pictures Television. "At Sony, we are constantly looking for new
audiences and new opportunities for our advertisers. Crackle offers
opportunities to uniquely integrate international brands with content --
all thru Crackle's new global syndication."
"We are delighted to have been appointed by Crackle in the European and
Australian markets," said Mike James, MD of Adconion UK Ltd. "Video is
currently undergoing huge growth and we are proud to represent what is
tipped to become a key player in this space."
A slew of major national advertisers have joined Crackle's
entertainment network, finding unique opportunities to join their brand
with videos and channels that are germane to target consumers.
-- Pepsi -- Taking its global restyle initiative to the new Minisode
Network channel on Crackle, Pepsi branding appears on the channel's
homepage along with custom video ads and rich media banner ads that
run across the site. In addition, over the next few weeks, Pepsi's
packaging is sporting a "retro" look, featuring a variety of Pepsi
logos from the past 100 years. Each Pepsi can features the Web site
http://www.throwbackapepsi.com, which directs consumers to Crackle's
Minisode Network channel, where they can enjoy classic TV programs in
an all new way.
-- Honda Fit -- As the lead sponsor of the Shorts Channel, which airs
cutting edge short films, Honda Fit will be integrated into the look
and feel of the channel through a full screen skin, and throughout
video play lists from top new filmmakers. This relationship signifies
the marriage of appropriate content with the appropriate brand
combining Honda Fit's compact humorous attitude with Shorts' compact
-- Sony Electronics/HDNA -- Proving that they can target and link
advertising opportunities to content, Crackle is enabling Sony
Electronics and its HDNA marketing campaign to put branded
'watermarks' on selected Crackle HD content. This fully integrated
marketing campaign, which already includes Blu-Ray, Sony Handycam
camcorders and BRAVIA TVs, will now stretch across Crackle's highest
quality videos. The hugely popular Mr. Deity series, which has
garnered over 6 million views, is one example of the type of video
shot and encoded in higher quality and viewed in higher bit content
that will bear the HDNA stamp. Additionally, HDNA will have a landing
page on Crackle that will serve as the central portal for all things
-- Epson will be running a campaign across Crackle on various channels.
The campaign includes both video and banner ads that live next to
Crackle's cutting edge content.
"To set Honda apart from the competition, all advertising for the Fit
embodies the vehicle's personality-city-smart, quirky and vibrant. The
high- impact Crackle.com Shorts Channel is the perfect opportunity for the
Fit to engage eclectic individuals," said Jenny Howell, Manager of
Interactive Marketing, American Honda Motor Co., Inc.
Crackle, Inc., a Sony Pictures Entertainment Company, is a
multi-platform video entertainment network and studio that distributes work
from the hottest emerging talent on the web and beyond. Crackle's addictive
channels and shows reach a global audience across the Internet, in the
living room, and on devices including a broad range of Sony electronics.
Crackle, in on-going collaboration with Sony Pictures Entertainment and
other leading partners, discovers and promotes the stars of tomorrow. Visit
Crackle's site at http://www.crackle.com
SOURCE Crackle, Inc.