Sony Pictures' Crackle Programs 'Moving Targets' Hilarity Ensues!

    SAUSALITO, Calif., Sept. 10 /PRNewswire/ -- Crackle, a Sony Pictures
 Entertainment Company, today announced the launch of Moving Targets, a
 programmed channel teeming with gut-busting sketches, hilarious digital
 shorts, and laugh-out-loud animation.
     Moving Targets delivers laughs around the clock from the comedy chops
 of veterans like Jerry Zucker (Airplane!, Naked Gun, and many more),
 animation innovators Starz and Jennifer Shiman (30-Second Bunnies Theatre),
 and Brian Dalton (Mr. Deity), as well as open submissions from today's
 emerging talent.
     The stage has Second City, TV has Saturday Night Live, now the Web has
 Moving Targets.
     "Sketch comedy has been a launching pad for some of Hollywood's
 brightest stars, and with Moving Targets we're giving content creators the
 opportunity to shine, while comedy hungry audiences get quality programming
 they desire," said Tony Liano, vice president of programming at Crackle.
 "Every generation has had a signature comedy program -- Laugh-In, In Living
 Color, Saturday Night Live -- Moving Targets will be this generation's."
     At launch, Moving Targets will be home to comedy from several partners
 including:
     -- National Banana -- Featuring the celebrated director/producer/writer
        Jerry Zucker's unique, zany style, as proven in the classic franchises
        Airplane! and Naked Gun.  National Banana is THE venue for viral
        wackiness.  Check it out at: http://www.crackle.com/outreach/rolemodels
 
     -- Starz Presents: 30-Second Bunnies Theatre -- Starz and inventive
        animator Jennifer Shiman bring us this original animated movie parody
        franchise, which features beloved films spoofed in 30 seconds or so by
        animated bunnies.  Some of the titles lampooned include Brokeback
        Mountain, Star Wars and Pulp Fiction.  Check it out at:
        http://www.crackle.com/outreach/bunnies
 
     -- Mr. Deity -- Brian Dalton's heavenly original comedy series about God
        and the Universe has already garnered more than 5.7 million views since
        March 2007.  Check it out at: http://www.crackle.com/outreach/deity
     Crackle also produces a stable of original programs under the auspices
 of Crackle Studios. Moving Targets combines licensed and produced episodes
 as well as invited submissions from emerging talent participants. At
 launch, original content includes:
     -- WTF -- Sketch comedy gets edgy with this collaborative Crackle original
        mixed-media (reality/sketch/animation) show executive produced by Sean
        Sahlin.  Crackle recruited comedy troupes and indie filmmakers and gave
        them a theme to create the premiere program; however, the doors are now
        open for online submissions for subsequent episodes.  Check it out at:
        http://www.crackle.com/outreach/wtf
 
     -- Script Cops -- Noted independent filmmaker Scott Rice presents Script
        Cops, an original side-splitting spoof of law enforcement reality TV
        shows, only here the criminals carry typewriters and commit crimes
        against language. Check it out at:
        http://www.crackle.com/outreach/scriptcops
     Moving Targets exemplifies the best of Crackle's unique open studio
 formula:
     -- A Branded, Programmed Environment that offers the freedom of online
        entertainment by combining the funniest established comedians with
        tomorrow's up-and-coming stars
 
     -- Open Web Syndication, built to embrace leading social networks and
        viral Web distribution (e.g., MySpace, Facebook, hi5, AOL, Piczo,
        WordPress and more)
 
     -- Multiplatform Distribution across Sony devices like the PSP, VAIO and
        BRAVIA, as well as over IPTV
 
     -- Career Pathways to Entertainment include contest prizes consisting of
        development deals with Crackle Studios and pitch meetings with Sony
        Pictures Television
 
     -- Production Incubation and Support -- from licensing to development to
        production deals
     "The Internet is an empowering medium, and we want to let artists tell
 their stories without interfering with their creative process, you can't do
 that on television," said Sean Carey, senior executive vice president, Sony
 Pictures. "We're giving the best and brightest talent a forum to showcase
 their skills, and with the prospect of pitching their show ideas to top
 television executives as the prize, you can be sure they'll all be bringing
 their A-game to the competition."
     About Crackle
     Crackle, Inc., a Sony Pictures Entertainment Company, is a streaming
 entertainment network dedicated to the discovery and development of
 pioneering video creators across a diverse range of genres. Crackle
 delivers programmed and customized video streams to a global audience via a
 multi-platform, syndication network that includes Sony devices, IPTV,
 leading social networks and one-click viral Web distribution. Crackle
 launches the most innovative creators with on-going collaboration with Sony
 Pictures Entertainment and other leading fame partners.
     Visit Crackle's new site at http://www.crackle.com .
 
 

SOURCE Crackle, Inc.