Sony Pictures Television Becomes First Major Studio To Subscribe To Rentrak's Television Ratings Currency --Groundbreaking Agreement Makes Sony First to Use Rentrak's Measurement for Syndicated TV Shows--
PORTLAND, Ore., June 3, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, and Sony Pictures Television, the industry's premier independent television studio, today announced an agreement for Rentrak to provide measurement information from its national, local and newly-released national syndication TV services. The agreement will give Sony access to Rentrak's complete TV audience behavior insights in all 210 TV markets.
"We were looking for more information about how our programs are performing in local markets and the ability to give deeper information to our station and advertising clients," said Sony Pictures Television's President of Advertiser Sales, Strategy & Research Amy Carney. "Having the insight at a national level from set-top box data gives us stable measurement of our programming. Rentrak's aggressive investment and innovation to provide a modern measurement system deserves the industry's full support as a key selling and buying currency."
"We cultivated a strong relationship with the Sony Pictures Television team to create reporting that supports their production, distribution and advertising needs," said Rentrak's Chief Executive Officer and Vice Chairman Bill Livek. "We look forward to providing Sony with stable and predictive TV information that will help them better understand the TV viewer."
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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