Sony Rolls Out FeliCa Technology Channel Program for System Integrators and Application Developers

    SAN JOSE, Calif., May 7 /PRNewswire/ -- Sony Electronics today
 announced the establishment of an integrator and developer channel program
 for its FeliCa contactless integrated circuit (IC) chip technology.
     The FeliCa System Integrator Application Developer (SIAD) program
 offers system integrators and application developers with resources,
 training and support necessary to deploy FeliCa technology-based solutions
 in a wide range of markets in North America, such as retail, hospitality,
 healthcare and cinema.
     Program resources include the FeliCa technology software development
 kit, as well as FeliCa products such as cards, readers/writers and other
 internal enabling components to deploy contactless applications.
     Developed by Sony, the FeliCa microchip provides a fast, convenient and
 secure all-in-one solution platform for multiple applications, including
 electronic pre-paid transactions, access, interactive signage and
 membership or loyalty rewards systems. The chip combines processing,
 storage and communication functions, and can be implemented in a variety of
 form factors including cards, key chains and mobile phones.
     "Combining applications like eMoney, loyalty points, electronic coupons
 and interactive signage into one form offers merchants a solution that can
 lead to improved customer engagement," said Tim Lindner, director of
 strategic business development at Sony Electronics.
     Deployed in Asia for more than ten years, FeliCa technology has formed
 the basis for transportation access and merchant communities where
 customers can easily and rapidly purchase goods and services.
     "Success in Asia has been achieved through the deployment of companies
 that have the ability to design, integrate and install FeliCa-based systems
 in accordance with their customers' vision of how best to improve daily
 operations and in turn give their customers a more convenient shopping
 experience," Lindner added.
     Compudigital Industries Inc. of Rocklin, Calif. is the first company to
 join Sony's FeliCa SIAD program. Specializing in software development,
 programming and hardware design, Compudigital has already started designing
 interactive applications incorporating the unique capabilities of FeliCa
     "FeliCa technology is on the edge of the technology curve, has
 unlimited application potential, and opens up a whole new world for
 developers," said Jeff Hilliard, president of Compudigital. "We have
 started creating some impressive demonstrations that can transform the way
 people and businesses interact."
     Sony continues to extend FeliCa technology into new markets globally,
 and a number of pilot programs utilizing the technology are currently under
 way in the U.S. FeliCa technology complies with the Near Field
 Communication (NFC) standards.
Contact: Elizabeth Boukis Sony Electronics Inc. (408) 352-4593 Editor's Note: For press information and digital images, visit Sony Electronics' news and information web site at More information about FeliCa technology is available at and System integrators and application developers can obtain more information about the FeliCa channel program by calling (845) 405-6872.

SOURCE Sony Electronics Inc.

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