Sony Spotlights New SXRD 1080p Home Theater Front Projector

Sep 08, 2005, 01:00 ET from Sony Electronics Inc.

    INDIANAPOLIS, Sept. 8 /PRNewswire/ -- Sony Electronics today took the
 wraps off a new 1920 x 1080p (progressive) high-definition front projector
 based on the company's exclusive Silicon X-tal Reflective Display (SXRD(TM))
 technology, with a contrast ratio of up to 15,000:1.
     The VPL-VW100 joins the two new Grand WEGA SXRD rear-projection
 microdisplay televisions, the KDS-R60XBR1 and KDS-R50XBR1, utilizing the
 world's smallest 0.61 SXRD chip to deliver more than 2 million pixels and the
 full power of high-definition.  The projector incorporates three SXRD
 chips -- one each for red, green and blue color reproduction -- to deliver
 more than 6 million native pixels.
     "Our goal is to optimize the home theater experience and this new SXRD
 projector is another example of how we're accomplishing that goal," said Randy
 Waynick, senior vice president of the Home Products Division for Sony
 Electronics.  "This is absolutely a true movie theater experience in the
 comfort of your own home."
     Leaning on some of the same technology found in Sony's acclaimed
 QUALIA 004 SXRD projector, the VPL-VW100 model features a 400 watt Pure Xenon
 lamp that delivers unrivaled color reproduction.  The lamp approximates sun
 light and can reproduce colors closest to the natural spectrum including the
 red bandwidth, and is widely used in professional film projectors.
     The new Advanced Iris produces accurate blacks and works with three
 0.61 SXRD chips to deliver an over-all contrast ratio of up to 15,000:1 when
 "auto" Iris mode is on.  Additionally, thanks to an advanced cooling structure,
 the VPL-VW100 features an extremely low fan noise of 22dB, which is one of the
 lowest in the industry and critical for home theater applications.
     The projector also features 1.8x powered lens zoom and powered focus as
 well as lens shift to adjust the vertical and/or horizontal manual location of
 the image for flexible installation locations.  Input options include
 1080p HDMI and DVI-D and RGB and component video.
     The new VPL-VW100 will be available in November for about $10,000 at
 authorized dealers nationwide.
      Greg Belloni
      Sony Electronics Inc.
      Brendan Mullin

SOURCE Sony Electronics Inc.