Sony's Rolly Rolls Into the U.S.

May 20, 2008, 01:00 ET from Sony Electronics Inc.

    SAN DIEGO, May 20 /PRNewswire/ -- For those who want to experience
 music through movement, Sony's Rolly music entertainment player, a
 palm-sized, egg-shaped device that rolls and spins like it's dancing to the
 music, is now available at Sony Style retail stores nationwide.
     Spawned from Sony portable audio technology and innovations in
 artificial intelligence, along with the company's design and entertainment
 legacy, this device provides a unique combination of music, motion and fun.
     "Rolly has the ability to attract your attention as soon as you turn it
 on," said Brennan Mullin, vice president of marketing for audio at Sony
 Electronics. "It's a tremendous example of what can happen when
 entertainment and technology merge."
     Clear Sound by Sony's Audio Technologies
     Made for producing superb audio quality, Rolly features 180-degree,
 horizontally opposed stereo speakers. As a result, listeners can enjoy high
 quality sound from nearly anywhere in the room.
     Sound reverberates from the surface the device is placed on, whether on
 a desk or on the floor. With a digital amp for high sound quality and
 speakers with neodymium magnets, powerful audio performance is delivered
 from the compact unit.
     Rolly Brings Music to Life
     With built-in robotic technologies, the device is designed to move its
 small arms, shoulders and wheels-six moving parts-to the beat of the music.
 With about 700 colors in its repertoire, lighting adds to the impact of the
     The Rolly device comes with choreography for three songs: "Also Sprach
 Zarathustra" (theme from "2001 -- A Space Odyssey"), Avril Lavigne's
 "Girlfriend" and Earth Wind and Fire's "Boogie Wonderland." It can be
 powered up to play music and dance immediately right out of the box. Two
 additional tracks have been included to demonstrate how motion can be
 integrated into the listening experience.
     Bringing out the Inner Choreographer
     To choreograph an original routine, the unit comes with Rolly
 Choreographer software. Motions can either be created automatically by the
 software for a specific song, or for a creative twist, you can create
 customized choreography for your favorite music. Once choreography has been
 created, the software simulates how the device will move so you can preview
 the dance moves on a PC before transferring the routine to the unit.
     After creating original dance routine programs, users can share
 choreography with others in the Rolly Go forum. Using the choreographer
 software, motion files can be uploaded or downloaded online from this site.
 Found at, click on the Rolly Go icon to access the
 community and see what others have created.
     Designed for Motion
     The device's simple, clean, cable-less design lets it move freely on
 smooth surfaces. It is easy to change songs or control the volume by
 turning the wheels while the unit is on a surface or holding it in your
 hand. Shaking the device switches its music play to shuffle mode.
     The player also contains Bluetooth(R) technology for wirelessly
 streaming music from a compatible PC or mobile phone.
     Tiny Flash Entertainer
     With 2GB flash memory, the player can store up to 520 songs for songs
 of an average of four minutes in length at 128kbps in the MP3 format. The
 battery life allows up to five hours of music playback and up to four hours
 of music and motion together on a single charge. The player supports
 non-secure AAC and MP3 formats.
     Dance Off
     Sony's Rolly entertainment player and Grammy(TM)-nominated R&B
 singer/dancer, Omarion, have teamed up for a dance off between man and
 machine. Omarion is known for his dance style and choreography that blends
 popping, locking, waving and break dance movement. You will soon be able to
 watch a dance off between the device and Omarion at
     The Rolly device comes in black and white and is available online at and at Sony Style stores for about $400.

SOURCE Sony Electronics Inc.