Sotheby's Appoints TBWA as Global Lead Brand Agency Partner
LONDON and NEW YORK, June 11, 2014 /PRNewswire/ -- TBWA was today announced as Sotheby's (BID) global strategic and creative agency partner. The TBWA\London office, which has been working on a project basis with Sotheby's over the past two months will lead the account.
Sotheby's, founded 1744, is a pioneering art business that operates 90 offices in 40 countries, with principal salesrooms located in New York, London, Paris, Geneva and Hong Kong. Sotheby's has broadened its focus from an iconic auction house to include branded private gallery sales, art-related financing, retail wine and diamonds, and global education offerings. It is the oldest company listed on the New York Stock Exchange (BID).
Alfredo Gangotena, Chief Marketing Officer, Sotheby's, commenting on the appointment said, "TBWA's world-class creative credentials and their experience in building iconic global brands gives Sotheby's an ideal partner as we take our Company to the next level. Sotheby's is a vibrant worldwide art business that unites collectors with the artwork they treasure. We'll be very excited to illustrate that Sotheby's embodies the passion for the exquisite."
TBWA's remit includes a global brand campaign as well as marketing and advertising activities to support key auctions.
Rich Stainer, TBWA\London CEO said, "Sotheby's is an iconic brand with an incredible legacy and brand equity. We're looking forward to working with them to help enrich that legacy and extend that equity into the future."
The appointment is with immediate effect. Adding Sotheby's to TBWA\London's client roster extends their rapidly growing expertise in luxury arts.
Sotheby's has been uniting collectors with world-class works of art since 1744. Sotheby's became the first international auction house when it expanded from London to New York (1955), the first to conduct sales in Hong Kong (1973), India (1992) and France (2001), and the first international fine art auction house in China (2012). Today, Sotheby's presents auctions in 10 different salesrooms, including New York, London, Hong Kong and Paris, and Sotheby's BidNow program allows visitors to view all auctions live online and place bids from anywhere in the world. Sotheby's offers collectors the resources of Sotheby's Financial Services, the world's only full-service art financing company, as well as private sale opportunities in more than 70 categories, including S|2, the gallery arm of Sotheby's Contemporary Art department, and two retail businesses, Sotheby's Diamonds and Sotheby's Wine. Sotheby's has a global network of 90 offices in 40 countries and is the oldest company listed on the New York Stock Exchange (BID).
About TBWA Worldwide
TBWA Worldwide (www.tbwa.com) is a top ten ranked global advertising network that holds DISRUPTION® at its core to develop business-changing ideas for the brands it works with. TBWA has 11,100 employees across 323 offices in 97 countries and also includes brands such as Auditoire, BEING, Digital Arts Network (DAN), eg+ Worldwide, The Integer Group® , TBWA\Media Arts Lab and TBWA\WorldHealth. TBWA's global clients include Accenture, adidas, Apple, Energizer, Four Seasons, Gatorade, GSK, Henkel, Infiniti, Kraft, McDonald's, Michelin, Nissan, Pernod Ricard, Pfizer, Standard Chartered Bank, Singapore Airlines, Vichy.
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (http://omnicomgroup.com/home) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
SOURCE TBWA Worldwide