All U.S. Vehicle Comparison Tests Conducted by Source Interlink Media's Leading Auto Enthusiast Magazines will use Fuel that includes Chevron's Unsurpassed Techron Technology
LOS ANGELES, May 6 /PRNewswire-FirstCall/ -- Source Interlink Media, LLC, a subsidiary of Source Interlink Companies, Inc. (Nasdaq: SORC), a media and marketing services company and one of the largest publishers of magazines and online content for automotive enthusiast audiences, today announced it has extended its partnership with Chevron to bring Techron(R) Technology - only available in Chevron, Texaco and Caltex fuels - as the Official Fuel Technology of its major auto titles -- Motor Trend, Automobile and European Car.
As part of the relationship, all vehicles participating in comparison road tests conducted in the United States by Motor Trend, Automobile, and European Car will be fueled with either Chevron with Techron or Texaco with Techron gasolines. The select Source Interlink Media publications will feature Techron Technology as the Official Fuel Technology with a series of print and online advertisements, an editorial roundtable, advertorials, features showcasing station locations and point of purchase displays, enabling Chevron to reach millions of passionate automotive enthusiasts.
"We test sophisticated, high performance vehicles - such as those with new direct injection engines -- that require high performance fuel quality," said Angus MacKenzie, editor-in-chief of Motor Trend Magazine.
Motor Trend has expanded its relationship with Chevron as Techron Technology's unique, patented chemistry is expected to be ideal for maximizing direct injection engine performance. Techron Technology contains polyether amine (PEA) chemistry, originally designed for better performance in the combustion chamber, where a direct injection engine is susceptible to performance-robbing deposits.
"Chevron's long-standing reputation as trusted providers of quality fuel products makes partnering with Source Interlink Media a natural extension of our brand," said Shariq Yosufzai, president of Chevron Global Marketing. "Our Techron Technology is a proven leader among fuel additives and contains PEA chemistry that no other gasoline in the United States has in order to help engines prevent harmful deposit buildup. Chevron's Techron formulation with PEA chemistry, which was patented by Chevron in the early 1980s, makes Techron Technology unique and appears to be especially beneficial to modern new engines. These new engines are expected to help the new generation of vehicles deliver increased fuel efficiency in some combination with greater power and responsiveness."
About Source Interlink
Source Interlink Companies, Inc. (NASDAQ: SORC), a $2.2 Billion media and marketing services company operating in 25 states, is a leading U.S. distributor of home entertainment products and services and one of the largest publishers of magazines and online content for enthusiast audiences. Source Interlink Media, LLC publishes over 75 magazines and 90 related web sites. Source Interlink Distribution services tens of thousands of retail store locations throughout North America distributing DVDs, music CDs, magazines, video games, books, and related items. In addition to distributing over 5,900 distinct magazine titles annually, the Company maintains the largest in-stock catalog of CDs and DVDs in the U.S. -- a combined total of more than 260,000 titles. Supply chain relationships include consumer goods advertisers, subscribers, movie studios, record labels, magazine and newspaper publishers, confectionary companies and manufacturers of general merchandise.
Chevron Corporation is one of the world's leading integrated energy companies, with subsidiaries that conduct business worldwide. The company's success is driven by the ingenuity and commitment of approximately 62,000 employees who operate across the energy spectrum. Chevron explores for, produces and transports crude oil and natural gas; refines, markets and distributes transportation fuels and other energy products; manufactures and sells petrochemical products; generates power and produces geothermal energy; provides energy efficiency solutions; and develops the energy resources of the future, including biofuels and other renewables. Chevron Global Marketing is a division of Chevron Global Downstream LLC, an indirect wholly owned subsidiary of Chevron Corp. Chevron is based in San Ramon, Calif. More information about Chevron is available at www.chevron.com.
SOURCE Source Interlink Companies, Inc.