SourceKnowledge Exchange Sees Unique Visits Surge in September comScore Video Metrics Ranking
Over 300% Growth in Uniques Offering a Whole New Level of Reach to Advertisers
MONTREAL, Oct. 22, 2013 /PRNewswire/ - SourceKnowledge, the leading video advertising private exchange in Canada, has seen its rank dramatically increase in delivering online video advertising by comScore, the global leader in digital measurement and analytics.
Since the previous comScore ranking in December 2012, unique visitors on the SourceKnowledge exchange have grown by 347% to 9.8 million uniques in Canada and 81 million uniques in the US.
This solidifies SourceKnowledge's position as one of the largest video advertising exchanges in Canada offering advertisers and brands access to one of the most significant pools of programmatic video inventory. What remains unchanged is the importance placed on transparency and viewability with SourceKnowledge continuing to apply the OpenVV code to measure video viewability across its entire exchange.
SourceKnowledge is the leading video advertising private exchange in Canada. Brands and agencies trust SourceKnowledge to offer the largest video ad inventory, ensure brand safety and viewability, as well as push the envelope for multi-platform presence by being the authority on emerging technologies such as Connected TV. SourceKnowledge reaches 9.8 million unique users in Canada and 81 million unique users in the United States. Founded in 2009, SourceKnowledge is located in Montreal with clients around the world.