COLUMBIA, S.C., April 18 /PRNewswire/ -- BlueCross BlueShield of South
Carolina (BlueCross) announced today an agreement with Connecture, Inc. to
design and deploy its web-based small group enrollment and workflow system.
Through this agreement with Connecture, the leading provider of integrated
web-based sales, service and process automation solutions for the health
insurance industry, BlueCross plans to expand its current web-based
capabilities to more efficiently serve its producers, employers, and internal
"The small group business market has historically experienced lengthy and
paper intensive processes," stated Jim Deyling, Vice President of Sales at
BlueCross. "Our goal is to continue to innovate and make it easier for our
producers and clients to do business with us. This new initiative will also
allow us to better integrate enrollment with our current Accel-A-Rate quoting
processes in order to accommodate small group growth while gaining
efficiencies, and data accuracy," explained Deyling.
Connecture will provide its web-based small group enrollment and workflow
automation technology that allows BlueCross' employer customers and their
employees to complete enrollment forms online, utilizing sophisticated
business rules-driven tools. Additional functionality includes security for
enrollment data, workflow to support both online and offline submissions, and
a variety of tracking and reporting capabilities to improve turnaround time
and business intelligence.
"Connecture is excited about being an integral part of BlueCross' growing
automation agenda. The goal of our relationship is the utilization of our
proven web-based solutions to help BlueCross efficiently achieve its growth
objectives, better serve its broker community, create greater efficiencies,
and decrease operating expenses via automation," said Dan Maynard, president
and chief executive officer of Connecture. "Our work with BlueCross
BlueShield of South Carolina further strengthens our national partnership with
the Blue Cross and Blue Shield Association and demonstrates our continued
commitment to supporting the automation capabilities of Blues plans around the
Connecture is solely focused on delivering integrated web-based sales,
service and process automation solutions to the health insurance industry.
Connecture has automated elements of the insurance sales process for over 30
health and life organizations and its solutions currently support the sales
and servicing of over $25 billion in annual premiums. Its industry-proven
solutions encompass the entire spectrum of multi-channel insurance sales and
services for group and individual markets. Connecture offers end-to-end sales
platform as well as more narrowly focused modular solutions that fully
integrate with existing legacy systems and that have proven to deliver
increased sales, enhanced broker loyalty, improved back-office efficiencies,
lower customer acquisition costs, and lower overall operating expenses. For
more information, visit the company's website at http://www.connecture.com.
Headquartered in Columbia, S.C., BlueCross BlueShield of South Carolina is
an independent licensee of the Blue Cross and Blue Shield Association. For
more information on BlueCross visit its website at
SOURCE Connecture, Inc.