COLUMBIA, S.C., April 18 /PRNewswire/ -- BlueCross BlueShield of South Carolina (BlueCross) announced today an agreement with Connecture, Inc. to design and deploy its web-based small group enrollment and workflow system. Through this agreement with Connecture, the leading provider of integrated web-based sales, service and process automation solutions for the health insurance industry, BlueCross plans to expand its current web-based capabilities to more efficiently serve its producers, employers, and internal administrative staff. "The small group business market has historically experienced lengthy and paper intensive processes," stated Jim Deyling, Vice President of Sales at BlueCross. "Our goal is to continue to innovate and make it easier for our producers and clients to do business with us. This new initiative will also allow us to better integrate enrollment with our current Accel-A-Rate quoting processes in order to accommodate small group growth while gaining efficiencies, and data accuracy," explained Deyling. Connecture will provide its web-based small group enrollment and workflow automation technology that allows BlueCross' employer customers and their employees to complete enrollment forms online, utilizing sophisticated business rules-driven tools. Additional functionality includes security for enrollment data, workflow to support both online and offline submissions, and a variety of tracking and reporting capabilities to improve turnaround time and business intelligence. "Connecture is excited about being an integral part of BlueCross' growing automation agenda. The goal of our relationship is the utilization of our proven web-based solutions to help BlueCross efficiently achieve its growth objectives, better serve its broker community, create greater efficiencies, and decrease operating expenses via automation," said Dan Maynard, president and chief executive officer of Connecture. "Our work with BlueCross BlueShield of South Carolina further strengthens our national partnership with the Blue Cross and Blue Shield Association and demonstrates our continued commitment to supporting the automation capabilities of Blues plans around the country." About Connecture Connecture is solely focused on delivering integrated web-based sales, service and process automation solutions to the health insurance industry. Connecture has automated elements of the insurance sales process for over 30 health and life organizations and its solutions currently support the sales and servicing of over $25 billion in annual premiums. Its industry-proven solutions encompass the entire spectrum of multi-channel insurance sales and services for group and individual markets. Connecture offers end-to-end sales platform as well as more narrowly focused modular solutions that fully integrate with existing legacy systems and that have proven to deliver increased sales, enhanced broker loyalty, improved back-office efficiencies, lower customer acquisition costs, and lower overall operating expenses. For more information, visit the company's website at http://www.connecture.com. About BlueCross Headquartered in Columbia, S.C., BlueCross BlueShield of South Carolina is an independent licensee of the Blue Cross and Blue Shield Association. For more information on BlueCross visit its website at http://www.southcarolinablues.com.
SOURCE Connecture, Inc.