South Carolina BlueCross Selects Connecture to Automate its Small Group Enrollment Process

    COLUMBIA, S.C., April 18 /PRNewswire/ -- BlueCross BlueShield of South
 Carolina (BlueCross) announced today an agreement with Connecture, Inc. to
 design and deploy its web-based small group enrollment and workflow system.
 Through this agreement with Connecture, the leading provider of integrated
 web-based sales, service and process automation solutions for the health
 insurance industry, BlueCross plans to expand its current web-based
 capabilities to more efficiently serve its producers, employers, and internal
 administrative staff.
     "The small group business market has historically experienced lengthy and
 paper intensive processes," stated Jim Deyling, Vice President of Sales at
 BlueCross.  "Our goal is to continue to innovate and make it easier for our
 producers and clients to do business with us.  This new initiative will also
 allow us to better integrate enrollment with our current Accel-A-Rate quoting
 processes in order to accommodate small group growth while gaining
 efficiencies, and data accuracy," explained Deyling.
     Connecture will provide its web-based small group enrollment and workflow
 automation technology that allows BlueCross' employer customers and their
 employees to complete enrollment forms online, utilizing sophisticated
 business rules-driven tools.  Additional functionality includes security for
 enrollment data, workflow to support both online and offline submissions, and
 a variety of tracking and reporting capabilities to improve turnaround time
 and business intelligence.
     "Connecture is excited about being an integral part of BlueCross' growing
 automation agenda. The goal of our relationship is the utilization of our
 proven web-based solutions to help BlueCross efficiently achieve its growth
 objectives, better serve its broker community, create greater efficiencies,
 and decrease operating expenses via automation," said Dan Maynard, president
 and chief executive officer of Connecture.  "Our work with BlueCross
 BlueShield of South Carolina further strengthens our national partnership with
 the Blue Cross and Blue Shield Association and demonstrates our continued
 commitment to supporting the automation capabilities of Blues plans around the
 country."
 
     About Connecture
     Connecture is solely focused on delivering integrated web-based sales,
 service and process automation solutions to the health insurance industry.
 Connecture has automated elements of the insurance sales process for over 30
 health and life organizations and its solutions currently support the sales
 and servicing of over $25 billion in annual premiums. Its industry-proven
 solutions encompass the entire spectrum of multi-channel insurance sales and
 services for group and individual markets. Connecture offers end-to-end sales
 platform as well as more narrowly focused modular solutions that fully
 integrate with existing legacy systems and that have proven to deliver
 increased sales, enhanced broker loyalty, improved back-office efficiencies,
 lower customer acquisition costs, and lower overall operating expenses. For
 more information, visit the company's website at http://www.connecture.com.
 
     About BlueCross
     Headquartered in Columbia, S.C., BlueCross BlueShield of South Carolina is
 an independent licensee of the Blue Cross and Blue Shield Association.  For
 more information on BlueCross visit its website at
 http://www.southcarolinablues.com.
 
 

SOURCE  Connecture, Inc.