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Deal Includes Three-Season Extension For The Emmy(R) and Peabody(R)

Award-Winning Series Adding 42 Episodes Through 2011

Joint Venture Includes Creation Of Digital Animation Studio To Serve As

Incubator For New Animation Projects And A New Online Home For All Digital

Extensions Of 'South Park'

    NEW YORK, Aug. 27 /PRNewswire/ -- "South Park" creators Trey Parker and
 Matt Stone have agreed to a three-season extension for cable's top-rated
 animated series and entered into a momentous joint venture with COMEDY
 CENTRAL to create South Park Digital Studios, it was announced today by
 Doug Herzog, president, MTV Networks' Entertainment Group, a division of
 Viacom's (NYSE:   VIA, VIA.B) MTV Networks. The strategic alliance includes
 the formation of a digital animation studio at "South Park" headquarters in
 Los Angeles that will serve as the new home for all digital extensions of
 the "South Park" franchise as well as an incubator for new animated
 projects.
     "This extension and the formation of the joint venture are the
 beginnings of a new era for 'South Park' and COMEDY CENTRAL and a natural
 evolution of our long-term and prosperous relationship with Trey and Matt,"
 said Herzog. "With the new partnership in South Park Digital Studios and
 the creation of the digital animation studio, we have a tremendous
 opportunity to truly maximize the potential of the franchise and the
 incredible creative talents of Matt and Trey across every imaginable
 platform."
     "South Park" co-creator Matt Stone said: "Three more years of 'South
 Park' will give us the opportunity to offend that many more people. And
 since Trey and I are in charge of the digital side of 'South Park,' we can
 offend people on their cell phones, game consoles, and computers too. It's
 all very exciting for us."
     As part of the agreement, Parker and Stone will produce an additional
 three seasons (14 episodes per season) of the Emmy(R) and Peabody(R)
 Award-winning "South Park," taking the series beyond its current deal,
 which was set to expire at the end of 2008, to keep new episodes of the
 show on COMEDY CENTRAL through 2011. Parker and Stone will continue to
 write, direct and edit every episode of "South Park," as they have since
 the premiere of the series in August 1997.
     The joint venture of South Park Digital Studios seeks to respond to the
 new world in a new way. Its goal is to realize fully the potential of the
 "South Park" franchise and engage fans across all platforms, including
 exploring opportunities on gaming platforms (console, handheld, online) and
 a new online home for the series that will create a Web presence equaling
 the popularity and power of the series' brand. SouthParkStudios.com, the
 long running official "South Park" fan site, will be expanded and become a
 major part of the new joint venture. The newly expanded site is scheduled
 to re- launch during the first quarter of 2008.
     South Park Digital Studios will also include a multi-faceted and
 comprehensive production and development facility featuring an animation
 studio that will serve as a home for innovation, experimentation and
 groundbreaking animation for Parker and Stone, as well as other animators.
 COMEDY CENTRAL will have a first-look option on any projects developed at
 the studio.
     The joint venture agreement with COMEDY CENTRAL was negotiated for
 Parker and Stone by their attorney Kevin Morris of Barnes, Morris, Klein,
 Yorn, Barnes & Levine. They are also represented by William Morris.
     Currently in its 11th season, "South Park" averages over 3 million
 viewers per premiere episode and has been the highest rated original cable
 series among men 18-34 for four years running. In its timeslot, "South
 Park" is the #1 show on cable among persons 18-49 and the #1 show on all of
 television among men 18-24. On April 22, 1998, the series shattered records
 when it garnered an 8.2 HH rating to become the highest rated episode of a
 series on basic cable at that time. (Source: Nielsen Media Research,
 Seasons 1-11, 08.13.97-04.18.07, Live+SD) New episodes of "South Park" will
 begin on October 3 at 10:00 p.m. ET/PT.
     COMEDY CENTRAL, the only all-comedy network, currently is seen in more
 than 91 million homes nationwide. COMEDY CENTRAL is owned by, and is a
 registered trademark of, Comedy Partners, a wholly-owned division of VIACOM
 Inc.'s (NYSE:   VIA and VIA.B) MTV Networks. COMEDY CENTRAL's Internet
 address is www.comedycentral.com. For up-to-the-minute and archival press
 information and photographs visit Press Central, COMEDY CENTRAL's press web
 site at www.comedycentral.com/press.
     MTV Networks, a unit of Viacom (NYSE:   VIA, VIA.B), is one of the
 world's leading creators of programming and content across all media
 platforms. MTV Networks, with 137 channels worldwide, owns and operates the
 following television programming services -- MTV: MUSIC TELEVISION, MTV2,
 VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV,
 CMT, NOGGIN/THE N, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL
 SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these
 networks trademarks of MTV Networks. MTV Networks connects with its
 audiences through its robust consumer products businesses and its more than
 200 interactive properties worldwide, including online, broadband, wireless
 and interactive television services and also has licensing agreements,
 joint ventures, and syndication deals whereby all of its programming
 services can be seen worldwide.
 
 

SOURCE COMEDY CENTRAL