Southwest Airlines Bringing the Internet to the Sky Via Satellite

Jan 23, 2008, 00:00 ET from Southwest Airlines

    DALLAS, Jan. 23 /PRNewswire-FirstCall/ -- Southwest Airlines will be
 the first US carrier to test satellite-delivered broadband Internet access
 on multiple aircraft. With this innovation, Southwest Customers with a
 wi-fi enabled device will have full access to the Internet including
 e-mail, music, shopping, and virtual private networks (VPN) via a
 high-speed connection. Southwest Airlines is partnering with Southern
 California-based Row 44 and hopes to begin testing Internet capabilities on
 four aircraft this summer.
     "Southwest Airlines is pleased to announce its partnership with Row 44,
 and we intend to deliver the highest bandwidth available to commercial
 airlines in the United States," said Dave Ridley, Southwest Airlines'
 Senior Vice President of Marketing. "Southwest's selection of satellite
 technology will offer a more robust experience for more Customers per
 aircraft versus other solutions available in the marketplace."
     "Southwest is looking for the best solution for our Customers not only
 for Internet e-mail access, but for additional inflight entertainment as
 well," Ridley said. "We look forward to exploring this cutting-edge
 technology with Row 44 and hope this will keep our Customers productive and
 entertained inflight."
     "We're excited to partner with Southwest Airlines to keep passengers
 informed, in touch, and entertained," said Gregg Fialcowitz, President of
 Row 44. "This service will set the standard for excellence in inflight
     After almost 37 years of service, Southwest Airlines continues to
 differentiate itself from other airlines-offering low fares and a reliable
 product with impeccable Customer Service. Southwest Airlines is the most
 efficient airline in the sky and offers Customers a pleasant traveling
 experience. Southwest recently updated its gate areas and improved its
 boarding procedure to make flying Southwest productive and convenient.
 Southwest Airlines (NYSE:   LUV), the nation's largest carrier in terms of
 domestic passengers boarded, currently serves 64 cities in 32 states. Based
 in Dallas, Southwest currently operates more than 3,300 flights a day and
 has more than 33,000 Employees systemwide.
     Row 44 is the fast, global, fleet-wide solution for inflight broadband
 services -- high-speed Internet, video entertainment, cell phone support,
 and airline operational services. The system offers wide-body, narrow-body
 and even regional jet support along with flexible service deployment
 options. And its cost effective because installation is quick, the hardware
 is light, and the service leverages existing satellite networks.

SOURCE Southwest Airlines