Southwest Airlines Flies Into Philly With a 'Ding!'

Carrier Frees Philadelphia From High Fares With Air Service



May 10, 2004, 01:00 ET from Southwest Airlines

    PHILADELPHIA, May 10 /PRNewswire-FirstCall/ -- Southwest Airlines
 (NYSE:   LUV) let freedom "ding" today in Philadelphia when the airline
 inaugurated service out of the "Cradle of Liberty."  As part of the
 celebration at Philadelphia International Airport, Director of Aviation
 Charles J. Isdell, Mayor John F. Street, and Southwest's Chairman Herb
 Kelleher led a parade of well wishers to Southwest's Ticket Counter in
 Terminal E.  Kelleher read from the "Southwest Airlines Declaration of
 Independence" to signify Philly's newfound freedom from high fares.  Officials
 in attendance were invited to tap a replica of the Liberty Bell, which touched
 off Southwest's "Ding!" advertising message with each stroke.
     "You don't have to be a prisoner to high fares when flying to Southwest's
 destinations from Philadelphia," said Kelleher.  "Philly fliers are now free
 to keep more of their cash in their pockets when they fly Southwest!"
     Southwest began its service in Philadelphia on Sunday, May 9, 2004, with
 14 daily nonstop flights to the following cities: Chicago Midway (three
 daily), Las Vegas (one daily), Orlando (three daily), Phoenix (one daily),
 Providence (five daily), and Tampa Bay (one daily).  An additional 14 flights
 will begin July 6, 2004, to Fort Lauderdale/Hollywood (one daily), Houston
 Hobby (one daily), Los Angeles International Airport (one daily), Manchester,
 N.H. (four daily), New Orleans (one daily), Raleigh-Durham (four daily), Tampa
 Bay (adding one nonstop for a total of two daily), and West Palm Beach (one
 daily).
     Southwest Airlines offers its biggest discounts with its advance purchase
 tickets.  For example, Philly fliers can take off to Boston (via Providence,
 R.I.) for only $29 one-way with Southwest's 14-day advance purchase fare.  The
 advance purchase airfare to Orlando or Chicago is only $79 one-way.
     Even Southwest Airlines' unrestricted airfare to and from Philadelphia is
 very affordable.  The airline's introductory walk-up fares start at a mere
 $49 one-way to Providence, and they top out at only $299 one-way for cross-
 country flights to Las Vegas, Phoenix, and the West Coast.  No advance
 purchase or overnight stay is required on these unrestricted fares.
     All fares are subject to a federal segment tax of $3.10 per takeoff and
 landing.  Fares also do not include airport-assessed passenger facility
 charges (PFC) of up to $9 one-way and a U.S. government-imposed September 11th
 Security Fee of up to $5 one-way per person.
     With respect to all Southwest Airlines discount fares, seats are limited
 and will not be available on some flights that operate during very busy travel
 times and holiday periods.  Discount tickets are nonrefundable but (except for
 tickets purchased through our Group Tickets program) may be applied toward the
 purchase of future travel on Southwest Airlines.  Southwest's one-way fares
 can be combined with other fares.  When combining fares, the most restrictive
 fare's rules apply.  Fares are valid on published, scheduled service only.
 Any change in itinerary could result in an increase in fare but Southwest does
 not charge an additional fee for Customers to make changes.  Fares are subject
 to change until ticketed and are not necessarily common rated in Houston, the
 Bay Area, or the LA Basin.
     Click www.southwest.com/jp/luvhome.shtml?src=PR_phl_inaugural_050604 to
 purchase these and other great fares on southwest.com.
     The airline with the most affordable airfares also makes travel a whole
 lot easier.  Southwest Airlines' web site, www.southwest.com , not only offers
 some of the industry's lowest airfares online but also helps with making other
 travel accommodations, such as hotels, rental cars, and cruises.  Customers
 with an electronic "Ticketless" reservation may also print a Boarding Pass on
 the day of travel from the airline's web site.  Southwest's Customer
 convenience focus continues at the airport, from the ticket counter and Rapid
 Check-in Kiosks to the boarding gate.  Boarding passes are issued on a first-
 come, first-served basis and Southwest boards its flights in three boarding
 groups.  Instead of looking for seat assignments, Customers can choose their
 own seat once onboard the flight, allowing for a quicker boarding process --
 and on-time flights.
     To view the many destinations that Southwest serves from Philadelphia,
 click
 www.southwest.com/travel_center/routemap_dyn.html?src=PR_phl_inaugural_050604
     Even Southwest's frequent flyer program, Rapid Rewards, keeps travel
 simple by letting its Members start taking trips instead of counting miles.
 Members earn credits by flying or using one of the program's preferred
 partners.  (One roundtrip equals two credits.)  As soon as a member earns 16
 credits within a 12-month period, an electronic Award Ticket automatically
 appears in the member's account.  While an award notification letter will be
 sent, the Award is available for immediate use, and Southwest does not limit
 seats (other than a few blackout dates) for Award travel like other carriers
 do.  Plus, Southwest allows the member to transfer the award ticket to anyone
 with no additional paperwork.  Customers who book online can take advantage of
 a bonus credit promotion for travel booked online and traveled by Dec. 31,
 2004.
     With the addition of its Philadelphia service, Southwest operates 2,800
 daily flights to 59 cities in 31 states.  Southwest Airlines employs more than
 34,000 people nationwide.
 
        www.southwest.com/jp/luvhome.shtml?src=PR_phl3_inaugural_050604
 
 

SOURCE Southwest Airlines