JERSEY CITY, N.J., Sept. 5 /PRNewswire/ -- Soyuz-Victan, the third
largest vodka marketer in the world with the two fastest-growing brands,
announced today that it will launch SV Supreme vodka into selected U.S.
markets starting in September. It is the first Soyuz-Victan brand of its
kind to be available in America, and a key element in the company's
aggressive global expansion strategy that encompasses a broad and growing
portfolio of spirits and wines. The US launch is just the first in a series
of international launches for SV Supreme. Soyuz-Victan is the fastest
growing producer of vodka in Russia, with global sales of 12 million cases
and an annual growth rate of 54.5% in 2005, according to Impact, an
international drinks trade magazine.
(Photo: http://www.newscom.com/cgi-bin/prnh/20060905/NYTU149 )
Positioned as "the naturally smooth vodka," SV Supreme redefines the
Russian vodka category. "American consumers expecting the harsh nose and
hot, alcohol bite typical of other Russian vodkas on the market are in for
a very pleasant surprise," says SV Export Director, Yaroslav Bondarenko.
SV Supreme is artisinally-crafted, based on hundreds of years of
Russian vodka heritage combined with the best of 21st century distilling
techniques. It is filtered 14 times through five different types of
mountain crystals and minerals to achieve an unparalleled, natural
smoothness not previously available in a Russian vodka.
SV Supreme is packaged in an elegant, soaring bottle that artfully
blends clear, frosted and etched glass with the sleek, red SV logo and
silver cap, reflecting the brand's style and sophistication. According to
Mark McKethan, President and General Director of Soyuz-Victan USA, "the
bottle was designed to stand out, whether on the back bar, in club VIP
rooms or on-shelf at retail". SV Supreme will initially be available in a
750 ml size, with a suggested retail price of $26.99.
Initially, SV Supreme will launch in the New York, Los Angeles,
Chicago, Miami, Boston, San Francisco and Dallas metropolitan areas, with
national expansion to follow. "Our goal is to focus on a limited number of
high-end bars and clubs in these taste-setting markets," says McKethan.
"Instead of doing one-off drink promotions in a broad range of accounts per
market; we will concentrate our marketing resources on driving repeat
traffic to this limited pool of prestige retail partners."
The introduction of SV Supreme will be backed by an initial, $10
million marketing budget. A stylish ad campaign, created by McCaffrey,
Gottlieb & Lane, positioning the brand as "The Silk Vodka" to underscore
its naturally smooth character, will break in September issues of
cosmopolitan lifestyle magazines, including Time Out New York, New York
Magazine, Time Out Chicago, Chicago Magazine, LA Confidential, Angelino,
Ocean Drive and Boston Magazine. These print executions will feature
distinctive images of the SV Supreme bottle provocatively draped with
sensuous, flowing pieces of silk. Variations on the Silk Vodka theme also
will be featured in radio, outdoor and online advertising. The brand will
launch an aggressive, on-premise marketing, education and sampling effort
spearheaded by NextLevel Marketing, which will enlist brand ambassadors for
each market to work with targeted accounts and local distributors.
A wide array of public relations and non-traditional marketing
communication initiatives led by Euro RSCG Magnet will support the SV
Supreme introduction, including influencer events, celebrity outreach, and
online and blogosphere communications.
Additional information on Soyuz-Victan Company and SV Supreme brand
vodka are available online at: www.svvodka.com.
About Soyuz-Victan Company
The Soyuz-Victan Company, the world's third-largest vodka supplier and
fastest-growing spirits marketer, was founded in 1994. The company markets
over 50 brands of alcoholic beverages, including three leading Russian
vodka brands, SV, Medoff, and Mernaya, Koktebel wines, and brandies,
ready-to-drink cocktails, and bottled waters. Soyuz-Victan products are
available in more than 30 countries worldwide. Principal production
facilities are located in Moscow, Russia, and in Kiev and Simferopol,
Ukraine. SV Supreme vodka is imported into the U.S. by Soyuz-Victan USA,