NEW YORK, Aug. 12, 2015 /PRNewswire/ -- Wines of Garnacha, an association regrouping producers from the birthplace of Garnacha – Eastern Spain – in partnership with the Spanish Ministry of Agriculture, Food and Environment and the European Union announced today their continued collaboration to promote Garnacha wines in the United States, in order to reveal the grape's true origin and potential.
A new generation of winemakers in the five Protected Designation of Origin (PDO) growing regions where Garnacha originated – Calatayud, Campo de Borja, Cariñena, Somontano and Terra Alta – has arisen and taken a new approach to producing Garnacha varietal wines. By controlling yields, taking advantage of the PDO's old Garnacha vines, and applying modern techniques in combination with old traditions, they are emancipating the grape from its common use in blends to show it can stand on its own. This results in Garnacha wines of exceptional character and concentration.
Pilar Cavero, named Spain's Best Sommelier in 2013, states: "Garnacha wines, whether red, white or rosé, are incredibly food friendly – able to compliment a variety of dishes and cuisines. Accessible to both experienced and casual wine drinkers, they offer fantastic value in terms of the quality both consumers and industry professionals will get for their price points."
In an effort to show Garnacha's flourishing renaissance, Wines of Garnacha will take over New York and the rest of the country in September around International Garnacha Day, September 18th, 2015. Industry professionals, the press and consumers are all encouraged to participate through the following:
- In-store tastings throughout September at locations listed on www.winesofgarnacha.com
- Online consumer sweepstakes throughout September on social media @Winesofgarnacha
- Garnacha Pavilion at Wine Riot in New York, September 18th and 19th
- Virtual Garnacha tastings by leading wine bloggers on Snooth.com and Twitter.com with the hashtag #GarnachaDay, September 18th
- Two press dinners to rediscover Spanish culinary heritage and Garnacha's food friendliness, September 10th and 24th at Andanada, NYC
About Wines of Garnacha
Wines of Garnacha is the official campaign regrouping producers from Garnacha's birthplace – the five Protected Designation of Origin (PDO) growing regions: Calatayud, Campo de Borja, Cariñena, Somontano and Terra Alta, joined with the Spanish Ministry of Agriculture, Food and Environment and the European Union. Its primary mission is to promote Garnacha Wines in key export markets, by raising awareness of the grape's origin and of the new production approach used to make mono-varietal wines. For more information, please visit www.winesofgarnacha.com.
For media queries, please contact:
Marguerite de Chaumont Quitry
Sopexa c/o Wines of Garnacha
Tel: +1 (212) 386-7441
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SOURCE Wines of Garnacha