Spanx Unveils the Next Generation of LEG UP

Spanx Founder and Owner Sara Blakely Shines the Light on Female Entrepreneurs

Nov 17, 2015, 08:30 ET from Spanx Inc.

ATLANTA, Nov. 17, 2015 /PRNewswire/ -- Spanx Inc., continuing in the entrepreneurial spirit of founder and owner Sara Blakely, today announced the next generation of LEG UP, a program designed to highlight and celebrate successful, likeminded female entrepreneurs.

The enhanced LEG UP program, to be featured on Spanx digital and social platforms, will shine the light on established female entrepreneurs, creating a dialogue highlighting their various achievements and visions for future endeavors. It is Blakely's hope that the program will continue to encourage countless female entrepreneurs to exemplify fearless spirit not only in business, but in all steps of life. It is the next generation of the successful original LEG UP program, which continues to focus on supporting budding female entrepreneurs of tomorrow.

Blakely's success in growing a brand and culture continues to serve as a standard that other entrepreneurs strive to attain, and be inspired by. Blakely is looking to showcase female entrepreneurs who are moving the needle forward in creating innovative work environments, focusing on having positive impacts on local and global levels.

"With LEG UP, I want to turn the ripples into waves by joining forces with a group of fearless female entrepreneurs who have inspired us with their brains, courage and business savvy," says Blakely. "Our goal is to provide women connections and support in order to unleash more of the world's greatest untapped resource… women."

The program kicks-off with Blakely and Rent the Runway's CEO/Co-Founder Jennifer Hyman, the first in a series of top female entrepreneurs that will share insights on how they got started, their goals and challenges along the way, and advice for leading the way in the business world. Spanx chose to highlight Rent the Runway's Jennifer Hyman for the program launch, reflecting the company's dedication to spotlight strong female leaders who are innovators in their respective industries.  Hyman shares common values, by providing the consumer solutions and choices for everyday life.

"I always think of Spanx as the canvas and what Jenn's doing as the paint," added Blakely. "If you don't have the right canvas as an artist, it affects the outcome of the painting."

"Sara and I started our own businesses from the ground up, and we both have a shared history of supporting women to do the same," says Hyman. "I decided that I wanted to be an entrepreneur after I saw Sara on Oprah so I can't think of a better way to bring that message of encouragement full-circle than by participating in the LEG UP program." 

Blakely launched the original LEG UP program in 2010 as a way to pay forward her success and highlight budding female entrepreneurs. In addition to its digital and social platforms, Spanx will also feature LEG UP in Spanx catalogues, and in stores.

ABOUT SPANX:  It all started with a pair of pantyhose, some scissors and a bright idea!

From the moment founder Sara Blakely cut the feet out of her pantyhose to make her butt look better in white pants, she transformed from a very frustrated consumer to a fearless entrepreneur. With $5,000 she saved from selling fax machines door-to-door, she wrote her own patent and with her lucky red backpack, she showed off her Spanx under her pants, the buyer immediately said, "I'll buy 3,000 pairs." This changed the lives of women all over the world. It's always been Sara's mission to support women through products that build the ultimate wardrobe beneath her wardrobe…as well as her confidence. Today, Spanx offers women product choices that deliver trusted performance including smoothing styles with second-skin comfort, shaping options for more targeted support and sculpting products that create a total transformation. Having expanded well beyond its shapewear roots, Spanx now offers a variety of solutions, from bras, panties and tights, to apparel including leggings, jeans, active and swim. In 2006, Sara and Spanx created the Sara Blakely Foundation to pursue Sara's dream of empowering women. To date, Sara and Spanx have donated roughly $25 million to the Foundation that supports education and entrepreneurship among women.

ABOUT RENT THE RUNWAY:  Rent the Runway is revolutionizing fashion by allowing millions of women to rent designer apparel and accessories. The company focuses on convenience and a top-notch customer experience on all its platforms, including online, mobile, and retail locations in New York City, Washington DC, Las Vegas and Chicago. With styles from hundreds of top designers, Rent the Runway introduces a new generation of women to brands that they had limited access to before, giving them access to an endless closet.

CONTACT: Christine Miller, 929-227-6862, cmiller@spanx.com 

Photo - http://photos.prnewswire.com/prnh/20151116/287944 

SOURCE Spanx Inc.