Speakerfile Client Generates 300% Increase in Market Visibility The literary management firm Movable Type Management joined Speakerfile in June 2012 and experienced dramatic results during their first 90 days on the platform
NEW YORK, Sept. 26, 2012 /PRNewswire-iReach/ -- Speakerfile provides an online expert visibility platform that helps organizations, publishers, industry experts, and authors drive brand awareness and find speaking opportunities with media and event organizers. Today, the company is releasing a detailed case study, profiling the success of one of its enterprise clients - literary management firm Movable Type Management (MTM) in New York City.
"Our goal is to help companies increase the visibility of their experts," said Peter Evans, Speakerfile Founder and CEO. "Our customer, Movable Type Management is a shining example of how even the smallest of organizations can use use Speakerfile to drive brand awareness and generate new business on their website, through SEO and in our online marketplace."
As a firm committed to building author brands, MTM's "author-centric" model focused less on individual books and more on the personality of each author and their collective works. Building market visibility in the crowded publishing market is always a challenge, especially on tight budgets. MTM needed a better way to create an engaging online experience that showcased their authors for event organizers and the media. Not only did they need an easy online solution to implement, they needed it to be efficient and trackable so that they could quantify their results.
With Speakerfile, Movable Type Management was able to add profiles for 20 of their authors to the platform within just a few days. This included detailed profiles with everything from bios and speaking style to rich-media assets such as videos, photos, and links to their publications. MTM took advantage of every aspect of Speakerfile's platform, from sharing links to their profiles via email and social media to creating a white-labeled speakers bureau on their own website using Speakerfile's unique widget technology.
The results for MTM speak for themselves. "In the first 3 months using Speakerfile, our inquiries increased 300% and are coming in from places such as Germany and Australia. We have generated 8 author bookings already." said Jason Allen Ashlock, president of Movable Type Management. "The ROI on Speakerfile for MTM is equivalent to having an extra staff member on our team."
Movable Type Management now has a professional and visually compelling home for all of their authors to engage with event organizers and the media. Not only are they being found through searches on the Speakerfile platform, but through leading search engines due to SEO optimized profiles. MTM has increased their global visibility substantially. Within the first 90 days, 25% of their authors have received one or more bookings during what is generally their slower season. Not only are the bookings valuable, but the time savings for the company in finding and managing the inquiry process has been immense. MTM estimates that they are saving the equivalent of a full-time staff member by using Speakerfile.
To view the complete case study on Movable Type Management, please visit the Speakerfile website resources page.
Speakerfile is the expert visibility platform that allows an organization to quickly build, manage and promote rich-media profiles of their experts. It's the first inbound marketing solution for organizations seeking to better promote their experts and thought leaders as speakers and media sources. Top corporations, associations and nonprofits use Speakerfile to create professional looking, search optimized speaker profiles to feature on their website and on Speakerfile.
Offered free of charge to event organizers and media, Speakerfile features thousands of rich-media profiles for industry and professional speakers covering over 11,000 topics, making it the fastest growing online marketplace connecting experts and events. Speakerfile clients include Deloitte, IDC, TV Ontario, KPMG, The Conference Board of Canada, Kelly Services and Constant Contact. For more information, visit Speakerfile.com or follow us on Facebook or Twitter @Speakerfile for frequent updates.