Special Edition The Dark Knight Reese's and Kit Kat Fly Into Stores to Celebrate Debut of the Highly Anticipated New Batman Film

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    HERSHEY, Pa., June 10 /PRNewswire-FirstCall/ -- The Hershey Company
 announced today that it is celebrating the release of Warner Bros.
 Pictures' The Dark Knight with Special Edition Batman-themed products.
 Special Edition Reese's(R) Milk Chocolate Peanut Butter Bats and Reese's(R)
 Dark Peanut Butter Bats feature a unique bat shape to mark the debut of the
 highly anticipated new Batman feature, arriving in theaters July 18.
 Reese's(R) Pieces(R) Candies are getting in on the fun by masking
 themselves in a Batman-themed black and blue color scheme, and Kit Kat(R)
 Dark Knight Bars feature an imprinted Bat-Signal on standard and king size
 bars. The Special Edition Batman products hit store shelves this month.
 
     (Photo: http://www.newscom.com/cgi-bin/prnh/20080610/NETU062-a
 
 
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     Hershey's The Dark Knight collection also invites consumers to "Find
 the Bat-Signal and Win" with an exciting instant-win promotion. One lucky
 grand-prize winner will receive the ultimate Batman accessory -- a
 customized, Batman-themed, hand built MV Agusta F4 motorcycle valued at
 $35,000. Specially marked packages feature instant-win game pieces and the
 chance to win a variety of The Dark Knight-themed prizes, including ten
 official Joker Henchman Masks and five home theater systems, each including
 a widescreen television, speakers and audio components.
 
     For an inside look at Hershey's "Find the Bat-Signal and Win" promotion
 prizes and The Dark Knight movie trailers, fans can visit
 www.reeses.com/darkknight. Reese's and Batman fans are invited to upload
 videos showcasing their favorite way to enjoy Hershey's The Dark Knight
 collection, helping The Joker on his quest to make the Reese's bat-shaped
 candy disappear.
 
     "By partnering with one of the season's hottest entertainment
 properties, Hershey is delivering the excitement of a big-screen event
 movie through our iconic brands," said Michele Buck, Senior Vice President,
 Global Chief Marketing Officer, The Hershey Company. "We are thrilled to
 partner with The Dark Knight and we are excited to bring this exciting
 promotion to our consumers."
 
     The Special Edition Reese's Peanut Butter Cups, Reese's Pieces Candies
 and Kit Kat Wafer Bars featuring The Dark Knight are available now through
 December 2008, while supplies last, at mass, grocery, drug and convenience
 stores. Hershey's "Find the Bat-Signal and Win" promotion runs through
 December 31, 2008. Official rules and additional details can be viewed at
 www.reeses.com/darkknight.
 
     About The Hershey Company
 
     The Hershey Company (NYSE:   HSY) is the largest North American
 manufacturer of quality chocolate and sugar confectionery products. With
 revenues of nearly $5 billion and approximately 13,000 employees worldwide,
 The Hershey Company markets such iconic brands as Hershey's, Reese's,
 Hershey's Kisses, Kit Kat, Twizzlers and Ice Breakers. Hershey is the
 leader in the fast-growing dark and premium chocolate segment, with such
 brands as Hershey's Bliss, Hershey's Special Dark, Hershey's Extra Dark and
 Cacao Reserve by Hershey's. Hershey's Ice Breakers franchise delivers
 refreshment across a variety of mint and gum flavors and formats. Hershey's
 partnership with Starbucks offers a premium chocolate experience that
 combines the highest-quality chocolate with Starbucks coffee-house flavors,
 for a range of delicious and distinct chocolate products. In addition,
 Artisan Confections Company, a wholly owned subsidiary of The Hershey
 Company, markets such premium chocolate offerings as Scharffen Berger,
 known for its high-cacao dark chocolate products, Joseph Schmidt,
 recognized for its fine, handcrafted chocolate gifts, and Dagoba, known for
 its high-quality natural and organic chocolate bars. Visit us at
 www.hersheynewsroom.com.
 
     About The Dark Knight
 
     Opening nationwide on July 18, 2008, The Dark Knight is a Warner Bros.
 Pictures presentation in association with Legendary Pictures.
 
 
 

SOURCE The Hershey Company