A F SPECIAL OLYMPICS LOGO SPECIAL OLYMPICS LOGO
Special Olympics Logo. (PRNewsFoto)[KG]
A S SPECIAL OLYMPICS EAST ASIA 2007 WORLD SUMMER GAMES SPECIAL OLYMPICS EAST ASIA 2007 WORLD SUMMER GAMES
Official Logo for the 2007 Special Olympics World Summer Games. (PRNewsFoto/Special Olympics East Asia)[CL]
BEIJING, July 21 /Xinhua-PRNewswire/ -- The 2007 Special Olympics World
Games Executive Committee launched a series of public service announcements
(PSA) today at the Beijing Millennium Monument. Through these PSAs, themed
"Our Children", the 2007 Special Olympics World Games Executive Committee
is reaching out to people from all walks of life to encourage support and
participation for the 2007 Special Olympics Games.
Secretary-general of the 2007 Special Olympics World Games Steering
Committee, and Deputy Secretary-general of the Shanghai Municipal
Government, Mr. Yao Mingbao said, "The SO athletes appearing in this video
clip are ordinary members of the society, yet they represent a group that
needs more care and support from others. In sports, they realize their own
values and display to us their courage, confidence and perseverance that
reflect the SO spirit. I hope and I believe that this promotion campaign
will further enhance the public awareness of social responsibilities and
engage more people in SO movement and the welfare cause of people with
Yao Ming, the 2007 Special Olympics ambassador and well-known
basketball player, along with ten other Chinese celebrities, attended the
press conference to support Special Olympics. Together with Special
Olympics athletes, the celebrities kicked off the PSA launch ceremony.
The "Our Children" PSAs, created and produced by 4A advertising company
Grey Global, focus on depicting the potential of Special Olympics athletes
and demonstrating their resilience and the self-confidence gained from
participation in Special Olympics. Based on real life stories of athletes,
each of the three PSAs features a Special Olympics competition.
The 2007 Summer Olympics Games will be held in Shanghai in October
2007. With over 170 countries expected to participate, the Games will be
China's largest international sports event to date.
The 2006 summer Special Olympics PSAs will be released to the public
SOURCE Special Olympics