Special Olympics Launches Public Service Announcements for 2007 Games

Download image

Download image

    BEIJING, July 21 /Xinhua-PRNewswire/ -- The 2007 Special Olympics World
 Games Executive Committee launched a series of public service announcements
 (PSA) today at the Beijing Millennium Monument. Through these PSAs, themed
 "Our Children", the 2007 Special Olympics World Games Executive Committee
 is reaching out to people from all walks of life to encourage support and
 participation for the 2007 Special Olympics Games.
     (Logo: http://www.newscom.com/cgi-bin/prnh/20040302/LNTU017LOGO
            http://www.newscom.com/cgi-bin/prnh/20060410/CNM006LOGO )
     Secretary-general of the 2007 Special Olympics World Games Steering
 Committee, and Deputy Secretary-general of the Shanghai Municipal
 Government, Mr. Yao Mingbao said, "The SO athletes appearing in this video
 clip are ordinary members of the society, yet they represent a group that
 needs more care and support from others. In sports, they realize their own
 values and display to us their courage, confidence and perseverance that
 reflect the SO spirit. I hope and I believe that this promotion campaign
 will further enhance the public awareness of social responsibilities and
 engage more people in SO movement and the welfare cause of people with
 intellectual disabilities."
     Yao Ming, the 2007 Special Olympics ambassador and well-known
 basketball player, along with ten other Chinese celebrities, attended the
 press conference to support Special Olympics. Together with Special
 Olympics athletes, the celebrities kicked off the PSA launch ceremony.
     The "Our Children" PSAs, created and produced by 4A advertising company
 Grey Global, focus on depicting the potential of Special Olympics athletes
 and demonstrating their resilience and the self-confidence gained from
 participation in Special Olympics. Based on real life stories of athletes,
 each of the three PSAs features a Special Olympics competition.
     The 2007 Summer Olympics Games will be held in Shanghai in October
 2007. With over 170 countries expected to participate, the Games will be
 China's largest international sports event to date.
     The 2006 summer Special Olympics PSAs will be released to the public
 soon.
 
 

SOURCE Special Olympics