FORT WASHINGTON, Pa., May 8 /PRNewswire/ -- According to a national
survey, more than half of busy moms now go online to shop(1) in an effort
to balance the needs of a happy, healthy family with outside demands on
their time. To make the 'one-stop shopping' experience sweeter, McNeil
Nutritionals, LLC, maker of SPLENDA(R) Sweeteners, today announces the
launch of SplendidLife.com(TM), a new Internet destination for people in
search of premium products to enhance a healthy lifestyle.
SplendidLife.com offers a carefully selected assortment of SPLENDA(R)
Sweetener Products and accessories, as well as quality cooking and baking,
entertainment, healthy living and family fun items. The site also provides
fun ideas for entertaining and tips for healthy living for a complete
"Women today, especially moms, consider themselves time-deprived, so we
are constantly on the lookout for interesting resources that make it easier
to get things done," said Marisa Thalberg, founder and president of
Executive Moms (http://www.executivemoms.com), an organization that
provides unique resources and support to career-oriented moms.
"SplendidLife.com is appealing because it brings together a well-edited
array of high-end kitchenware and gifts in one easy-to-navigate stop."
SplendidLife.com features premium products within the following sections:
-- Healthy Living: A digital jump rope that tracks calories burned, a
scale that measures body weight plus body fat and water weight, and a
kitchen scale that breaks down the nutritional content of a meal are
just a few of the nutrition, fitness and wellness items available.
-- Family Fun: Perk up picnics with a cooler that keeps ice cream cold and
ready to scoop, help kids enjoy cooking with a set of brightly-colored
silicone bakeware, or make popsicles and pudding pops out of pyramid-
-- Beverages: Brand name coffee and espresso machines and bean grinders,
exotic loose teas, colorful mugs, accessories and more.
-- Cooking and Baking: Quality cookware, bakeware, small appliances and
tools to make a delicious and nutritious meal, plus recipes using
SPLENDA(R) Sweeteners to get you started.
-- Entertaining: Vintage inspired decorative accents and serving pieces
are perfect hostess gifts
-- Gifts: Sweeten someone's day or treat yourself to a fine selection of
-- What's New: The very latest in lifestyle products at your fingertips.
Consumers have made SPLENDA(R) Sweeteners America's favorite by
welcoming the products into their homes and lives. SplendidLife.com extends
the popularity of SPLENDA(R) Sweeteners, further enhancing loyal consumers'
lives and introducing new people to the benefits of the SPLENDA(R) Brand.
For more information, visit http://www.SplendidLife.com.
About SPLENDA(R) No Calorie Sweetener
SPLENDA(R) No Calorie Sweetener is made from sugar so it tastes like
sugar and consumers have quickly adopted this SPLENDA(R) Sweetener Product
as their no calorie sweetener of choice. In 2003, it became the nation's #1
selling branded sweetener in retail outlets. SPLENDA(R) No Calorie
Sweetener is available in granular form in a 9.7 oz. Baker's Bag,
equivalent in sweetness to 5 lbs. of sugar, which is ideal for cooking and
baking, as well as in 1- and 2-lb. sweetness equivalent boxes, and in
About SPLENDA(R) Sweeteners
SPLENDA(R) Sweeteners are marketed by McNeil Nutritionals, LLC. You can
find out more about SPLENDA(R) Sweeteners or get recipes and tips on
cooking and baking with the brand by logging on to http://www.splenda.com
or call 1-800-7-SPLENDA (1-800-777-5363).
About McNeil Nutritionals
McNeil Nutritionals, LLC is a global marketer of innovative nutritional
products. The company's mission is to give people the ability to actively
manage their own health. McNeil Nutritionals, LLC markets SPLENDA(R) No
Calorie Sweetener, SPLENDA(R) Sugar Blend, SPLENDA(R) Brown Sugar Blend,
SPLENDA(R) QUICK PACK(TM) No Calorie Sweetener Pouches, SPLENDA(R) Flavor
Blends for Coffee, VIACTIV(R) FLAVOR GLIDES(TM) Dietary Supplements,
VIACTIV(R) Calcium Soft Chews, VIACTIV(R) Multi-Vitamin Soft Chews,
VIACTIV(R) for Teens Calcium Soft Chews, LACTAID(R) Milk and Dietary
Supplements, and BENECOL(R) Spreads. McNeil Nutritionals, LLC is
headquartered in Fort Washington, PA.
(1) PN Styles 2006, Synovate's Consumer Opinion Panel, responses from
3,441 moms with sampling error of +/- 1.7%.
SOURCE McNeil Nutritionals, LLC