SplendidLife.com(TM) Makes One-Stop Shopping Sweet

New Internet Destination Is the Ideal Resource for Premiere Products to

Enhance a Healthy Lifestyle

May 08, 2007, 01:00 ET from McNeil Nutritionals, LLC

    FORT WASHINGTON, Pa., May 8 /PRNewswire/ -- According to a national
 survey, more than half of busy moms now go online to shop(1) in an effort
 to balance the needs of a happy, healthy family with outside demands on
 their time. To make the 'one-stop shopping' experience sweeter, McNeil
 Nutritionals, LLC, maker of SPLENDA(R) Sweeteners, today announces the
 launch of SplendidLife.com(TM), a new Internet destination for people in
 search of premium products to enhance a healthy lifestyle.
     SplendidLife.com offers a carefully selected assortment of SPLENDA(R)
 Sweetener Products and accessories, as well as quality cooking and baking,
 entertainment, healthy living and family fun items. The site also provides
 fun ideas for entertaining and tips for healthy living for a complete
 shopping experience.
     "Women today, especially moms, consider themselves time-deprived, so we
 are constantly on the lookout for interesting resources that make it easier
 to get things done," said Marisa Thalberg, founder and president of
 Executive Moms (http://www.executivemoms.com), an organization that
 provides unique resources and support to career-oriented moms.
 "SplendidLife.com is appealing because it brings together a well-edited
 array of high-end kitchenware and gifts in one easy-to-navigate stop."
     SplendidLife.com features premium products within the following sections:
     -- Healthy Living: A digital jump rope that tracks calories burned, a
        scale that measures body weight plus body fat and water weight, and a
        kitchen scale that breaks down the nutritional content of a meal are
        just a few of the nutrition, fitness and wellness items available.
     -- Family Fun: Perk up picnics with a cooler that keeps ice cream cold and
        ready to scoop, help kids enjoy cooking with a set of brightly-colored
        silicone bakeware, or make popsicles and pudding pops out of pyramid-
        shaped molds.
     -- Beverages: Brand name coffee and espresso machines and bean grinders,
        exotic loose teas, colorful mugs, accessories and more.
     -- Cooking and Baking: Quality cookware, bakeware, small appliances and
        tools to make a delicious and nutritious meal, plus recipes using
        SPLENDA(R) Sweeteners to get you started.
     -- Entertaining: Vintage inspired decorative accents and serving pieces
        are perfect hostess gifts
     -- Gifts: Sweeten someone's day or treat yourself to a fine selection of
        premium items.
     -- What's New: The very latest in lifestyle products at your fingertips.
     Consumers have made SPLENDA(R) Sweeteners America's favorite by
 welcoming the products into their homes and lives. SplendidLife.com extends
 the popularity of SPLENDA(R) Sweeteners, further enhancing loyal consumers'
 lives and introducing new people to the benefits of the SPLENDA(R) Brand.
 For more information, visit http://www.SplendidLife.com.
     About SPLENDA(R) No Calorie Sweetener
     SPLENDA(R) No Calorie Sweetener is made from sugar so it tastes like
 sugar and consumers have quickly adopted this SPLENDA(R) Sweetener Product
 as their no calorie sweetener of choice. In 2003, it became the nation's #1
 selling branded sweetener in retail outlets. SPLENDA(R) No Calorie
 Sweetener is available in granular form in a 9.7 oz. Baker's Bag,
 equivalent in sweetness to 5 lbs. of sugar, which is ideal for cooking and
 baking, as well as in 1- and 2-lb. sweetness equivalent boxes, and in
     About SPLENDA(R) Sweeteners
     SPLENDA(R) Sweeteners are marketed by McNeil Nutritionals, LLC. You can
 find out more about SPLENDA(R) Sweeteners or get recipes and tips on
 cooking and baking with the brand by logging on to http://www.splenda.com
 or call 1-800-7-SPLENDA (1-800-777-5363).
     About McNeil Nutritionals
     McNeil Nutritionals, LLC is a global marketer of innovative nutritional
 products. The company's mission is to give people the ability to actively
 manage their own health. McNeil Nutritionals, LLC markets SPLENDA(R) No
 Calorie Sweetener, SPLENDA(R) Sugar Blend, SPLENDA(R) Brown Sugar Blend,
 SPLENDA(R) QUICK PACK(TM) No Calorie Sweetener Pouches, SPLENDA(R) Flavor
 Blends for Coffee, VIACTIV(R) FLAVOR GLIDES(TM) Dietary Supplements,
 VIACTIV(R) Calcium Soft Chews, VIACTIV(R) Multi-Vitamin Soft Chews,
 VIACTIV(R) for Teens Calcium Soft Chews, LACTAID(R) Milk and Dietary
 Supplements, and BENECOL(R) Spreads. McNeil Nutritionals, LLC is
 headquartered in Fort Washington, PA.
     (1) PN Styles 2006, Synovate's Consumer Opinion Panel, responses from
 3,441 moms with sampling error of +/- 1.7%.

SOURCE McNeil Nutritionals, LLC