FORT WASHINGTON, Pa., May 8 /PRNewswire/ -- According to a national survey, more than half of busy moms now go online to shop(1) in an effort to balance the needs of a happy, healthy family with outside demands on their time. To make the 'one-stop shopping' experience sweeter, McNeil Nutritionals, LLC, maker of SPLENDA(R) Sweeteners, today announces the launch of SplendidLife.com(TM), a new Internet destination for people in search of premium products to enhance a healthy lifestyle. SplendidLife.com offers a carefully selected assortment of SPLENDA(R) Sweetener Products and accessories, as well as quality cooking and baking, entertainment, healthy living and family fun items. The site also provides fun ideas for entertaining and tips for healthy living for a complete shopping experience. "Women today, especially moms, consider themselves time-deprived, so we are constantly on the lookout for interesting resources that make it easier to get things done," said Marisa Thalberg, founder and president of Executive Moms (http://www.executivemoms.com), an organization that provides unique resources and support to career-oriented moms. "SplendidLife.com is appealing because it brings together a well-edited array of high-end kitchenware and gifts in one easy-to-navigate stop." SplendidLife.com features premium products within the following sections: -- Healthy Living: A digital jump rope that tracks calories burned, a scale that measures body weight plus body fat and water weight, and a kitchen scale that breaks down the nutritional content of a meal are just a few of the nutrition, fitness and wellness items available. -- Family Fun: Perk up picnics with a cooler that keeps ice cream cold and ready to scoop, help kids enjoy cooking with a set of brightly-colored silicone bakeware, or make popsicles and pudding pops out of pyramid- shaped molds. -- Beverages: Brand name coffee and espresso machines and bean grinders, exotic loose teas, colorful mugs, accessories and more. -- Cooking and Baking: Quality cookware, bakeware, small appliances and tools to make a delicious and nutritious meal, plus recipes using SPLENDA(R) Sweeteners to get you started. -- Entertaining: Vintage inspired decorative accents and serving pieces are perfect hostess gifts -- Gifts: Sweeten someone's day or treat yourself to a fine selection of premium items. -- What's New: The very latest in lifestyle products at your fingertips. Consumers have made SPLENDA(R) Sweeteners America's favorite by welcoming the products into their homes and lives. SplendidLife.com extends the popularity of SPLENDA(R) Sweeteners, further enhancing loyal consumers' lives and introducing new people to the benefits of the SPLENDA(R) Brand. For more information, visit http://www.SplendidLife.com. About SPLENDA(R) No Calorie Sweetener SPLENDA(R) No Calorie Sweetener is made from sugar so it tastes like sugar and consumers have quickly adopted this SPLENDA(R) Sweetener Product as their no calorie sweetener of choice. In 2003, it became the nation's #1 selling branded sweetener in retail outlets. SPLENDA(R) No Calorie Sweetener is available in granular form in a 9.7 oz. Baker's Bag, equivalent in sweetness to 5 lbs. of sugar, which is ideal for cooking and baking, as well as in 1- and 2-lb. sweetness equivalent boxes, and in packets. About SPLENDA(R) Sweeteners SPLENDA(R) Sweeteners are marketed by McNeil Nutritionals, LLC. You can find out more about SPLENDA(R) Sweeteners or get recipes and tips on cooking and baking with the brand by logging on to http://www.splenda.com or call 1-800-7-SPLENDA (1-800-777-5363). About McNeil Nutritionals McNeil Nutritionals, LLC is a global marketer of innovative nutritional products. The company's mission is to give people the ability to actively manage their own health. McNeil Nutritionals, LLC markets SPLENDA(R) No Calorie Sweetener, SPLENDA(R) Sugar Blend, SPLENDA(R) Brown Sugar Blend, SPLENDA(R) QUICK PACK(TM) No Calorie Sweetener Pouches, SPLENDA(R) Flavor Blends for Coffee, VIACTIV(R) FLAVOR GLIDES(TM) Dietary Supplements, VIACTIV(R) Calcium Soft Chews, VIACTIV(R) Multi-Vitamin Soft Chews, VIACTIV(R) for Teens Calcium Soft Chews, LACTAID(R) Milk and Dietary Supplements, and BENECOL(R) Spreads. McNeil Nutritionals, LLC is headquartered in Fort Washington, PA. (1) PN Styles 2006, Synovate's Consumer Opinion Panel, responses from 3,441 moms with sampling error of +/- 1.7%.
SOURCE McNeil Nutritionals, LLC