NEW YORK, Feb. 23 /PRNewswire/ -- The sponge squeezed out another huge
night of ratings with the SpongeBob SquarePants "Lost In Time" primetime
special, which aired Monday, Feb. 20 (President's Day) at 8 p.m. ET/PT. The
half-hour special episode of SpongeBob SquarePants "Lost In Time" marked the
highest-rated program on all TV with kids 2-11 for the year behind the Super
Bowl, and the highest-rated play on all of Nickelodeon since 2001. "Lost In
Time" was the highest-rated episode of SpongeBob ever with kids, scoring
triple digit increases among all demos. SpongeBob triumphed with kids 6-11,
averaging a 18.1/3.6 million K6-11, up +197% versus year-ago levels. Among
kids 2-11, the special averaged a 16.1/5.2 million K2-11, up +176% versus
last year's like time period. With Tweens 9-14, the sponge squeezed an
impressive +223% increase over last year, earning a 12.4/2.5 million T9-14.
And 8.6 million total viewers (P2+) tuned-in to watch SpongeBob in his time
traveling adventure (up +209% versus last year), marking the most watched
President's Day ever on Nick.
SpongeBob embarks on an outrageous journey when he is transported to the
Middle Ages in "Lost in Time." After a freak jousting accident at a medieval-
themed restaurant, SpongeBob and Patrick find themselves in a historic version
of Bikini Bottom where they are mistaken for great knights. The duo is then
entrusted with the daunting task of saving King Krabs' daughter, Princess
Pearl, from the clutches of the evil wizard, Lord Plankton.
Launched in July 1999, the Emmy-nominated series, SpongeBob SquarePants
has been the most watched animated series for kids on television for the past
five years. SpongeBob SquarePants is consistently one of the top rated kids'
shows on television, with the Saturday play of the series ranking as the
number one rated program among Kids 2-11. Nearly 57.8 million viewers tune
into the show each month, making it the most watched show on Nickelodeon among
Total Viewers (ages two and up) including 22.5 million Kids 2-11, 13.3 million
Tweens 9-14 and 19.2 million Adults 18+. (Source: Nielsen Cume Data - July
2005). SpongeBob's adult viewers also continue to tune-in and have increased
by 31% since the premiere of the show in 1999.
SpongeBob SquarePants is created and executive produced by Stephen
Hillenburg, who previously worked as a writer, director and creative director
on Nickelodeon's animated series, Rocko's Modern Life. Paul Tibbitt served as
a director and writer on SpongeBob SquarePants for the first three seasons and
is executive producer of the fourth. SpongeBob SquarePants is a Nicktoons
Production and is produced at the Nicktoons Studio in Burbank, CA.
Nickelodeon, in its 26th year, is the number-one entertainment brand for
kids. It has built a diverse, global business by putting kids first in
everything it does. The company includes television programming and production
in the United States and around the world, plus consumer products, online,
recreation, books, magazines and feature films. Nickelodeon's U.S. television
network is seen in more than 89 million households and has been the number-
one-rated basic cable network for more than ten consecutive years. Nickelodeon
and all related titles, characters and logos are trademarks of Viacom Inc.
(NYSE: VIA, VIA.B).