NEW YORK, Nov. 14 /PRNewswire/ -- Nickelodeon's latest SpongeBob
adventure, SpongeBob Atlantis SquarePantis (Monday, Nov. 12, 8 p.m., all
times ET/PT) nabbed the series' biggest audience ever, with 8.8 million
total viewers (P2+) tuning in to the show's first-ever TV movie. SpongeBob
Atlantis SquarePantis led Nick to its highest rated total day of the year
with kids 2-11 and kids 6-11, and ranked overall with total viewers as the
number-one cable entertainment program of the evening. With Kids 2-11, the
music-filled TV movie, starring rock legend David Bowie, earned a 13.9/4.8
million, up triple digits (+231%) over last year's like time period. It
also earned a 15.6/3.3 million among kids 6-11 (+239% over last year) and a
12.3/2.6 million with tweens 9-14 (+200%).
(Photo: http://www.newscom.com/cgi-bin/prnh/20071114/NYW153 )
Leading up to the prime-time underwater adventure, Nickelodeon held a
12-hour marathon (Monday, Nov. 12, 9 a.m. to 9 p.m.) counting down kids'
favorite SpongeBob episodes represented by every letter of the alphabet
from "Z" to "A". The SpongeBob marathon earned a 6.9/2.4 million kids 2-11
(+82% over last year), 6.9/1.5 Kids 6-11 (+138%), and 4.2 million total
viewers (+84%). More than 1 million votes were cast for kids' favorite
episodes from Oct. 15 to Nov. 4 on TurboNick, Nick's broadband video player
SpongeBob SquarePants: Atlantis SquarePantis is now available on
TurboNick and on DVD (from Nickelodeon Home Entertainment and Paramount
In spirit of "Atlantis SquarePantis," Nick.com went "underwater" and
bubbles took over the site, unlocking exclusive Nickpoints, Nicktropolis
content, and more. More than 2.7 million virtual Bubble Buddies were
created by kids and the Bubble Buddy screen page received more than 2.4
million visitors (Oct. 17 to Nov. 12). In addition, the Atlantis
SquarePantis show page on Nick.com received 4.2 million visits since its
launch (also Oct. 17 to Nov. 12). The SpongeBob "Atlantis SquarePantis: Bus
Rush" online game on Nick.com went live on Nov. 1 and is the number-one
game on the site more than 2.7 million game plays since its launch.
SpongeBob's "Atlantis SquarePantis/Atlantis Treasures" game,
Atlantis-themed video clips, and themed-wallpapers are currently offered on
select Nickelodeon wireless content carrier partners and will release on
all network wireless partners later this month.
In "Atlantis SquarePantis," SpongeBob finds the missing half of an
ancient medallion believed to be a relic from the lost city of Atlantis and
brings it to the Bikini Bottom Museum where the other half is on display.
The two sides are reunited, and suddenly a magical van appears that beckons
to take SpongeBob, Patrick, Sandy, Squidward and Mr. Krabs to the legendary
city of Atlantis. Upon arrival they are greeted by Atlantis' king himself,
Lord Royal Highness (voiced by David Bowie), who spares no time in taking
the visitors on a tour. Atlantis proves to be even more wonderful than
anyone could have imagined, particularly for SpongeBob and Patrick who
encounter the Oldest Living Bubble. But when a flash from Patrick's camera
causes a mishap, SpongeBob, Patrick, Mr. Krabs, Sandy and Squidward must
run from the Atlantean Guards or find a way to make amends.
Launched in July 1999, SpongeBob SquarePants has since emerged as a pop
culture phenomenon and one of the most popular series in kids' television
history. The series is the number one animated program with Kids 2-11 for 6
consecutive years and the Saturday morning play of the series currently
ranks as the top rated program among Kids 2-11. Approximately 64.5 million
viewers tune into the show each month, including 23.1 million Kids 2-11,
14.4 million Tweens 9-14 and 30.7 million Adults 18+. (Source: Nielsen Cume
Data -July 2007). Adult viewers also continue to tune in and have increased
by 87% since the premiere of the show in July, 1999.
The most widely distributed property in MTV Networks history, SpongeBob
SquarePants is syndicated in 171 markets in 25 languages. SpongeBob
SquarePants is among the top rated kids' shows, across broadcast and cable,
in every major television market around the world.
Nickelodeon, in its 28th year, is the number-one entertainment brand
for kids. It has built a diverse, global business by putting kids first in
everything it does. The company includes television programming and
production in the United States and around the world, plus consumer
products, online, recreation, books, magazines and feature films.
Nickelodeon's U.S. television network is seen in more than 96 million
households and has been the number- one-rated basic cable network for 13
consecutive years. Nickelodeon and all related titles, characters and logos
are trademarks of Viacom Inc. (NYSE: VIA and VIA.B).