SpongeBob's Atlantis SquarePantis Nets Series' Biggest Audience Ever, with Almost 9 Million Total Viewers Tuning In

First-Ever SpongeBob TV Movie Stars David Bowie and Rocks Monday Ratings as

the Number-One Cable Entertainment Program with Persons 2+

Atlantis Leads Nickelodeon to its Overall Highest-Rated Day of the Year

with Kids

Nov 14, 2007, 00:00 ET from Nickelodeon

    NEW YORK, Nov. 14 /PRNewswire/ -- Nickelodeon's latest SpongeBob
 adventure, SpongeBob Atlantis SquarePantis (Monday, Nov. 12, 8 p.m., all
 times ET/PT) nabbed the series' biggest audience ever, with 8.8 million
 total viewers (P2+) tuning in to the show's first-ever TV movie. SpongeBob
 Atlantis SquarePantis led Nick to its highest rated total day of the year
 with kids 2-11 and kids 6-11, and ranked overall with total viewers as the
 number-one cable entertainment program of the evening. With Kids 2-11, the
 music-filled TV movie, starring rock legend David Bowie, earned a 13.9/4.8
 million, up triple digits (+231%) over last year's like time period. It
 also earned a 15.6/3.3 million among kids 6-11 (+239% over last year) and a
 12.3/2.6 million with tweens 9-14 (+200%).
     (Photo: http://www.newscom.com/cgi-bin/prnh/20071114/NYW153 )
     Leading up to the prime-time underwater adventure, Nickelodeon held a
 12-hour marathon (Monday, Nov. 12, 9 a.m. to 9 p.m.) counting down kids'
 favorite SpongeBob episodes represented by every letter of the alphabet
 from "Z" to "A". The SpongeBob marathon earned a 6.9/2.4 million kids 2-11
 (+82% over last year), 6.9/1.5 Kids 6-11 (+138%), and 4.2 million total
 viewers (+84%). More than 1 million votes were cast for kids' favorite
 episodes from Oct. 15 to Nov. 4 on TurboNick, Nick's broadband video player
 on Nick.com.
     SpongeBob SquarePants: Atlantis SquarePantis is now available on
 TurboNick and on DVD (from Nickelodeon Home Entertainment and Paramount
 Home Entertainment.
     In spirit of "Atlantis SquarePantis," Nick.com went "underwater" and
 bubbles took over the site, unlocking exclusive Nickpoints, Nicktropolis
 content, and more. More than 2.7 million virtual Bubble Buddies were
 created by kids and the Bubble Buddy screen page received more than 2.4
 million visitors (Oct. 17 to Nov. 12). In addition, the Atlantis
 SquarePantis show page on Nick.com received 4.2 million visits since its
 launch (also Oct. 17 to Nov. 12). The SpongeBob "Atlantis SquarePantis: Bus
 Rush" online game on Nick.com went live on Nov. 1 and is the number-one
 game on the site more than 2.7 million game plays since its launch.
 SpongeBob's "Atlantis SquarePantis/Atlantis Treasures" game,
 Atlantis-themed video clips, and themed-wallpapers are currently offered on
 select Nickelodeon wireless content carrier partners and will release on
 all network wireless partners later this month.
     In "Atlantis SquarePantis," SpongeBob finds the missing half of an
 ancient medallion believed to be a relic from the lost city of Atlantis and
 brings it to the Bikini Bottom Museum where the other half is on display.
 The two sides are reunited, and suddenly a magical van appears that beckons
 to take SpongeBob, Patrick, Sandy, Squidward and Mr. Krabs to the legendary
 city of Atlantis. Upon arrival they are greeted by Atlantis' king himself,
 Lord Royal Highness (voiced by David Bowie), who spares no time in taking
 the visitors on a tour. Atlantis proves to be even more wonderful than
 anyone could have imagined, particularly for SpongeBob and Patrick who
 encounter the Oldest Living Bubble. But when a flash from Patrick's camera
 causes a mishap, SpongeBob, Patrick, Mr. Krabs, Sandy and Squidward must
 run from the Atlantean Guards or find a way to make amends.
     Launched in July 1999, SpongeBob SquarePants has since emerged as a pop
 culture phenomenon and one of the most popular series in kids' television
 history. The series is the number one animated program with Kids 2-11 for 6
 consecutive years and the Saturday morning play of the series currently
 ranks as the top rated program among Kids 2-11. Approximately 64.5 million
 viewers tune into the show each month, including 23.1 million Kids 2-11,
 14.4 million Tweens 9-14 and 30.7 million Adults 18+. (Source: Nielsen Cume
 Data -July 2007). Adult viewers also continue to tune in and have increased
 by 87% since the premiere of the show in July, 1999.
     The most widely distributed property in MTV Networks history, SpongeBob
 SquarePants is syndicated in 171 markets in 25 languages. SpongeBob
 SquarePants is among the top rated kids' shows, across broadcast and cable,
 in every major television market around the world.
     Nickelodeon, in its 28th year, is the number-one entertainment brand
 for kids. It has built a diverse, global business by putting kids first in
 everything it does. The company includes television programming and
 production in the United States and around the world, plus consumer
 products, online, recreation, books, magazines and feature films.
 Nickelodeon's U.S. television network is seen in more than 96 million
 households and has been the number- one-rated basic cable network for 13
 consecutive years. Nickelodeon and all related titles, characters and logos
 are trademarks of Viacom Inc. (NYSE:   VIA and VIA.B).

SOURCE Nickelodeon