MIAMI, Sept. 30 /PRNewswire/ -- MTV Networks Latin America announced
today that it sold out its sponsorship availability for the second annual "MTV
Video Music Awards Latin America." For the second consecutive year top brands
Coca-Cola, Visa International Latin America and Caribbean and Sony Ericsson
Mobile Communications return as official panregional sponsors of the event.
In addition, McDonald's and Panasonic also signed off this year as panregional
sponsors of the show, while Yoplait and Sol will sponsor the Mexico
transmission only. Coca-Cola, a long time partner of the channel, will
sponsor a contest that will bring Latin American winners and guests to
experience the VMALA experience with all expenses paid.
The second annual VMALA event will take place Thursday, October 23, 2003
at the Jackie Gleason Theater in Miami Beach and will air live on MTV Latin
America and MTV2 in the U.S. at 9:00 p.m. ET (8:00 p.m. Mexico, 10:00 p.m.
Chile and Argentina). Following its premiere, the event will air on MTV U.S.
on Saturday, November 1st at 8 pm PT/ET and will be available to air on MTV's
44 channels around the world throughout November.
"The VMALAs has become a great opportunity for our advertising partners to
connect directly with our audience throughout Latin America," said Melisa
Quinoy, Senior Vice President, Ad Sales, MTV Networks Latin America. "We're
thrilled that our clients really appreciate the value of associating
themselves with the MTV brand and this very special property."
Coca-Cola's sponsorship will involve several elements including branding
millions of Coke bottles and cans in Mexico with the VMALA logo. In addition
Coca-Cola will present the official contest and take its "Red Couch" promotion
to this year's event. The "Red Couch" is an important element of Coca-Cola's
promotion strategy linked to entertainment events and giving consumers the
chance to get "the best seat at the best events.
To participate in the "MTV Video Music Awards Latin America" official
contest, viewers only need to visit MTVla.com and register before October 6th,
2003. MTV and Coca-Cola will select 15 winners, 12 of whom will receive
double round trips to Miami, hotel accommodations, a US$200.00 pre-paid Visa
TravelMoney card and tickets to the show. Three 1st prize winners of the
MTV/Coca-Cola contest will get VIP treatment, tickets to the show, air
transportation, first-class accommodations, limousine rides to and from the
show, and a US $2,000.00 pre-paid Visa Travel Money card, among other perks.
For the second year in a row, Sony Ericsson Mobile Communications, through
agreements with local wireless carriers in Mexico, Colombia, Chile and Peru,
has set up a process by which people can cast their votes for the categories
of Best Alternative Artist, Best Group or Duo and Best New International
Artist, by sending text messages through their cellular phones. Sony Ericsson
Mobile Communications will also provide T610 mobile phones (with an integrated
camera, Quickshare, color screen, e-mail and games, etc.) to be included in
performers and presenters' gift bags. Sony Ericsson will again capture the
red carpet action with one of their latest phones Series T610, with an
integrated camera and Quickshare, posting the pictures at MTV's website
Visa International Latin America and Caribbean once again will provide
pre-paid Visa TravelMoney cards worth US$2,000.00 to the top three winners,
and US$200.00 ones for the rest of the VMALA contest winners.
McDonald's sponsorship of the VMALAs marks the food company's first
advertising partnership with MTV Latin America. Yoplait and Sol will sponsor
the show's Mexico transmission only.
All "MTV Video Music Awards Latin America" sponsors will have presence in
the show's tags, banners, on-air spots, and on the network's website
MTVla.com. Additionally, some of the sponsors will develop their own
activities to promote their participation in the event.
The second annual "MTV Video Music Awards Latin America" will broadcast
live on October 23rd, from Miami Beach's Jackie Gleason Theater to all Latin
America. The show will showcase performances by Dido, Alejandro Sanz, Sum 41,
La Ley, Natalia Lafourcade, Iggy Pop, Control Machete and The Mars Volta.
Announced presenters include Chilean band Catupecu Machu, Diego Torres,
Argentine sensation Miranda, Robbie Rosa, and ex-Fabulosos Cadillacs'
Vicentico, with more to be announced shortly.
Mexicans Cafe Tacuba, Natalia Lafourcade and Molotov, as well as Chilean
band La Ley, top this year's nominations with five each, followed by Argentine
Gustavo Cerati, Colombian Juanes, and Mexican band Mana with four and
Vicentico with three nominations.
Charlie Singer, SVP of Programming and Production, MTV Networks Latin
America will executive produce. Audrey Morrissey (a veteran of many MTV
productions and award shows, and producer of "Alejandro Sanz MTV Unplugged,"
"La Ley MTV Unplugged" and last year's VMALAs) will serve as producer; Manny
Rodriguez ("Alejandro Sanz MTV Unplugged," "La Ley MTV Unplugged") will direct
and Jose Tillan, VP of Music and Artist Relations, MTV Networks Latin America
will supervise the musical content of the show.
MTV Latin America, a unit of MTV Networks Latin America, Inc., is a 24-
hour Spanish-language cable television network that airs music programming to
more than 13 million households in Spanish-speaking Latin America. The
network is delivered via satellite to cable, MMDS, UHF broadcast and direct-
to-home viewers aged 12-34. MTV Networks Latin America, Inc., a unit of
Viacom International, owns and operates MTV Latin America and Nickelodeon
Latin America, which have regional headquarters in Buenos Aires, Mexico City
and Sao Paulo (for Nickelodeon only) and operating headquarters in Miami.
SOURCE MTV Networks Latin America