LOS ANGELES, Oct. 31 /PRNewswire/ -- With the new 2001-2002 NBA season
jumping into action yesterday, Sport Chalet and adidas are proud to announce
the launch of NBA and Los Angeles Lakers superstar Kobe Bryant's new shoe,
KOBETWO from adidas. Coming on the heels of the Lakers' quest for a third
consecutive championship, Sport Chalet will hold an exclusive midnight release
of the shoe. Customers will be able to purchase the shoe at 12:01 a.m.
Thursday morning, November 1st, at four store locations -- Burbank, Long
Beach, Torrance, and West Hills. The festivities will begin at 10:00 p.m.
tonight, will include: registering for a chance to be one of the 102 lucky
buyers (at each store) for a pair of shoes, basketball games, chalk drawings
by local artists, and a chance to win memorabilia autographed by Kobe Bryant.
Local radio station 100.3FM The Beat will also be supporting the event by
playing music, having contests and supplying prizes. Representatives from
adidas will also be in attendance to entertain the customers. There will be a
limit of one pair of shoes per customer. Not since the heydays of Michael
Jordan has there been such fanfare for an athlete's latest shoe.
Sport Chalet is a leading operator of full service specialty sporting
goods superstores, operating in Southern California since 1959. For a second
year in a row, Forbes Magazine named the Company as one of the 200 Best Small
Companies. The Company offers over 35 services for the serious sports
enthusiast, including custom golf club fitting and repair, ski rental and
repair, full dive training and certification programs, SCUBA charters, team
sales, racquet stringing, and bicycle tune up and repair through its
24 locations. The address for Sport Chalet's web site is www.sportchalet.com.
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SOURCE Sport Chalet