SPORT CHALET to Open New Store at the Marketplace in Laguna Niguel

Oct 31, 1997, 00:00 ET from SPORT CHALET

    LAGUNA NIGUEL, Calif., Oct. 31 /PRNewswire/ -- SPORT CHALET is pleased to
 announce the Grand Opening of their new 40,000 sq. ft. store in Laguna Niguel.
 A Grand Opening Celebration is slated for the weekend of November 7,8, and 9,
 1997, with special activities that include a climbing wall, shot-on-goal
 contests, Rollerblade in-line skate demos and more.  In addition, there will
 be hundreds of prizes and giveaways, including mountain bikes, in-line skates,
 skis, snowboards, and much, much more.
     Special events planned for the weekend include appearances by sports
 celebrities, featuring Olympic medal winners Karch Kiraly and Mike Whitmarsh;
 previous world record holder in the long jump, Mike Powell; world renown
 climber, Greg Childs; and performances by Team Extreme from Rollerblade and
 the Airwalk BMX stunt team.
     SPORT CHALET was founded in 1959, by Norbert Olberz, current Chairman of
 the Board and CEO of the Company.  Today SPORT CHALET has 18 stores throughout
 Southern California.  This will be SPORT CHALET'S fifth location in Orange
     SPORT CHALET has received numerous awards throughout the years such as
 "Ski Retailer of the Year" from the Ski Industries Association and
 "Trendsetter of the Year," by Sports Trend Magazine.
     SPORT CHALET is a unique collection of specialty shops, each dedicated to
 a specific sport, all located under one roof.  The new store in Laguna Niguel
 will also provide SCUBA instruction with a NAUI certification.
     "At SPORT CHALET you can find something for every sports enthusiast, from
 skiing to backpacking, tennis, biking, SCUBA, mountaineering, climbing,
 exercise equipment, in-line skates, sportswear, as well as general athletic
 equipment and a wide selection of athletic shoes from Nike, Reebok, Adidas and
 many more," according to Mr. Olberz.
     What is the secret to SPORT CHALET'S success?
     "I've often said there is no secret.  We simply do a thousand things a
 little better.  Our goal at SPORT CHALET has always been to offer the best
 service and products to our customers.  We carry an outstanding selection of
 merchandise and keep plenty of stock on hand.  Our employees are well trained
 and have extensive experience in their field," according to Mr. Olberz.  "If
 you enjoy sports, you'll enjoy visiting the new SPORT CHALET at the
 Marketplace in Laguna Niguel."