SPORT CHALET to Open New Store at the Marketplace in Laguna Niguel
LAGUNA NIGUEL, Calif., Oct. 31 /PRNewswire/ -- SPORT CHALET is pleased to announce the Grand Opening of their new 40,000 sq. ft. store in Laguna Niguel. A Grand Opening Celebration is slated for the weekend of November 7,8, and 9, 1997, with special activities that include a climbing wall, shot-on-goal contests, Rollerblade in-line skate demos and more. In addition, there will be hundreds of prizes and giveaways, including mountain bikes, in-line skates, skis, snowboards, and much, much more. Special events planned for the weekend include appearances by sports celebrities, featuring Olympic medal winners Karch Kiraly and Mike Whitmarsh; previous world record holder in the long jump, Mike Powell; world renown climber, Greg Childs; and performances by Team Extreme from Rollerblade and the Airwalk BMX stunt team. SPORT CHALET was founded in 1959, by Norbert Olberz, current Chairman of the Board and CEO of the Company. Today SPORT CHALET has 18 stores throughout Southern California. This will be SPORT CHALET'S fifth location in Orange County. SPORT CHALET has received numerous awards throughout the years such as "Ski Retailer of the Year" from the Ski Industries Association and "Trendsetter of the Year," by Sports Trend Magazine. SPORT CHALET is a unique collection of specialty shops, each dedicated to a specific sport, all located under one roof. The new store in Laguna Niguel will also provide SCUBA instruction with a NAUI certification. "At SPORT CHALET you can find something for every sports enthusiast, from skiing to backpacking, tennis, biking, SCUBA, mountaineering, climbing, exercise equipment, in-line skates, sportswear, as well as general athletic equipment and a wide selection of athletic shoes from Nike, Reebok, Adidas and many more," according to Mr. Olberz. What is the secret to SPORT CHALET'S success? "I've often said there is no secret. We simply do a thousand things a little better. Our goal at SPORT CHALET has always been to offer the best service and products to our customers. We carry an outstanding selection of merchandise and keep plenty of stock on hand. Our employees are well trained and have extensive experience in their field," according to Mr. Olberz. "If you enjoy sports, you'll enjoy visiting the new SPORT CHALET at the Marketplace in Laguna Niguel."
SOURCE SPORT CHALET
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