Sports Illustrated Group Announces SI Swimsuit 24/7 - A First of Its Kind Launch Initiative for the Annual Swimsuit Issue
Club SI Swimsuit presented by Las Vegas Convention and Visitors Authority to be held at LAX in Luxor Hotel and Casino
Southwest Airlines to unveil "SI One" a 737-700 wrapped in Swimsuit Imagery
"This is a signature moment for the Sports Illustrated Group as we embark on a new program to provide customers with opportunities to extend their message utilizing Sports Illustrated properties and events," said
Club SI Swimsuit, presented by the Las Vegas Convention and Visitor's Authority (LVCVA) is scheduled for
"What better place to host the first ever consumer party for the Sports Illustrated swimsuit edition than fabulous
The models will journey to
"Southwest is always open to innovative projects that showcase our fun-loving personality," said
SI Swimsuit 24/7 is the first official production for the Sports Illustrated Group's new Experiential Marketing and Property Sales initiative. This enterprise will generate new Sports Illustrated, GOLF and SI Kids public and private events and properties. To support this vision, the SI Group has realigned internal resources and named Team Velocity AOR for property and experiential marketing asset development, production and sales. Additional programs and events will be announced later this year.
"SI Properties and Experiential Marketing will be focused on the development of franchise-wide, monetizeable property assets and work directly with clients to deliver a very customized solution," said
SI Swimsuit 24/7 will begin with a Bon Voyage event at New York's Pranna Restaurant. A party of swimsuit models, VIPs and executives will be taken from the party to
- LVCVA proudly presents Club SI Swimsuit Las Vegas, an anchor event in a week of launch activities surrounding the launch of the 2009 Sports Illustrated Swimsuit Issue. On
Thursday, February 12, 2009, more than a dozen SI Swimsuit models featured in the acclaimed annual will descend upon Las Vegasfor a day of autograph signings and photo opportunities at select resorts, all culminating with the first ever launch party in Las Vegas.
- SoBe Lifewater has teamed with Sports Illustrated to create a promotional sweepstakes through radio promotions and the SoBe Lifewater Facebook group page, (http://www.facebook.com/sobe). Each radio spot gives consumers a chance to attend the Club SI Swimsuit Las Vegas party. SoBe Lifewater product will also be served exclusively at both the NY event and the
Las Vegasparty, with custom bar displays for SoBe Lifewater at the Las Vegasevent.
- For the first time ever, Nissan has exclusive ownership of the 2009 SI Swimsuit Cover model teaser campaign video with seven days of presence on the SI.com homepage. In addition to their Associate sponsorship of Club SI Swimsuit, Nissan is sponsoring the Z-List Sweepstakes with SI Swimsuit model
Melissa Kelleralong with a downloadable calendar.
The Sports Illustrated Swimsuit franchise reaches more than 66 million adults (approximately one in three Americans over the age of 18). The Swimsuit Issue debuted in 1963 and has become a staple of American culture and has played an integral part in the careers of models such as
SOURCE Sports Illustrated