NEW YORK, November 1, 2016 /PRNewswire/ --
http://www.Financialbuzz.com - The global sports merchandise sector is penetrating global emerging markets. This industry has driven innovations in sports apparel, sports accessories, and other product selections. According to a recent study by Transparency Market Research, the global sports merchandise market, which valued at US$27.63 billion in 2015, will reach US$48.17 billion by 2024, expanding at a CAGR of 6.4% from 2016 to 2024. NABUfit Global Inc. (OTC: NBFT), Nike Inc. (NYSE: NKE), Under Armour Inc. (NYSE: UA), Skechers USA Inc. (NYSE: SKX), VF Corp (NYSE: VFC)
This sector and market has been strongly influenced by a constant improvement in global economic conditions in some regions. Emerging markets such as India and China have now an entire new generation of sports lovers, and at this time are not only able to afford sports merchandise from big brands, but sometimes spend extravagantly on it. This is a growing consumer base and market potential for global sports merchandise has aided recent studies.
NABUfit Global Inc. (OTCQB: NBFT) is a designer, manufacturer and marketer of NABUfit virtual training and fitness products and services. The company's online fitness portal enhances workout by providing expert advice from professional trainers, health experts and international sports stars. The portal allows interaction and input through Microsoft Kinect, personal data collection, as well as coaching and teaching services with ab individually designed training plans and diet. On September 26th the company provided an update to investors, revealing that the company's app exceeded 100,000 user downloads since its launch just two months.
NABUfit Global Inc. just announced the company is filming Neymar Jr. in Barcelona, Spain this week as NABUFIT builds out new workout and diet programs with Neymar Jr. for the NABUFIT App. CNN will be interviewing Neymar Jr. during the filming process. The CNN interview will be aired and broadcasted worldwide and with re-runs available on their digital platform.
CNN is creating a program about Neymar Jr. focusing on the reason he became a global ambassador for NABUFIT in addition to topics related to his overall career. CNN will also be featuring Neymar Jr. during the exercise routines. Neymar Jr. will be filmed in studios in Barcelona on November 3rd and will be available on the App with free and payable content in early December. As a NABUFIT ambassador, Neymar Jr. produces regular work out videos in addition to posting and sharing news and content twice a month through his social media channels.
"The new workouts by Neymar Jr. will be available to NABUFIT users in December and we are very excited to have CNN interview our global brand ambassador, Neymar Jr., as we film new exercise and diet routines for our App," says Brian Palm Svaneeng Mertz, CEO of NABUFIT. Clearly, this recognition by a global sports star will help continue to attract attention to our physical fitness and personal health and wellness App and should help us continue to grow our user base. As we continue to grow the number of downloads and users, providing new and exciting content from our ambassadors is key to our overall growth strategy."
On September 27th Nike Inc. (NYSE: NKE) reported fiscal 2017 financial results for its first quarter ended August 31, 2016. The company benefited greatly from a continues growing demand in international markets. T Revenues for the NIKE Brand were $8.5 billion, up 10 percent on a currency-neutral basis driven by double-digit growth in Greater China, Western Europe, Emerging Markets, Central & Eastern Europe and Japan, including strong growth in Sportswear, Running and the Jordan Brand.
Recent quarterly earnings showed a somewhat disappointing overall performance for both Under Armour Inc. (NYSE: UA) and Skechers USA Inc. (NYSE: SKX), and yet one metric stood out - global growth. According to Under Armour's financials international net revenues, which represented 15% of total net revenues for the third quarter, grew 74% year-over-year, or 80% on a currency neutral basis. As for Skechers, the increase in quarterly sales was primarily the result of 18.3 percent growth in the international wholesale business, which now comprises 40.1 percent of total sales. David Weinberg, chief operating officer and chief financial officer of Skechers, indicated "that our international business represents the greatest growth opportunity with many countries continuing to show strong growth in the quarter, including China at just over 50 percent in net sales."
VF Corp (NYSE: VFC) is also engaged in the design, manufacturing, marketing and distribution of branded lifestyle apparel, footwear and related products, including for outdoor & action sports. In the recent financials the company showed that international revenue in the third quarter was up 5 percent total. Looking at the different divisions, revenue in Europe was up 7 percent, and up 2 percent in the Asia-Pacific region. The international business segment represented 41 percent of total third quarter sales, compared with 38 percent in last year's same period.
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