Sportsmanias Announces Partnership with the Miami Herald - Collaboration To Grow Mutual Fan Base while Promoting the Miami Herald's Sports Writers
Broad Partnership to promote Miami Herald's Beat Writers through Various Social Channels to Increase online traffic to Miami Herald and Sportsmanias sites.
MIAMI, Nov. 5, 2013 /PRNewswire/ -- Sportsmanias.com, the leading real-time team news aggregator, announced today a partnership with the Miami Herald, a leading newspaper that is part of The McClatchy Company. The broad partnership involves Sportsmanias driving viewer traffic to the Miami Herald website through the posting of beat writer story headlines and tweets on the various professional sports teams and college teams Sportsmanias pages.
Complete newspaper article content still resides on the Miami Herald website; Sportsmanias will be simply driving new traffic to the Miami Herald's strong online audience through various channels. Sportsmanias will also produce banner ads featuring the Miami Herald beat writers that will be displayed on their respective Sportsmanias pages.
Sportsmanias' content is designed around beat writers whose 24/7 jobs are to follow and cover their respective teams. As a Miami startup, Sportsmanias is backing its Miami hometown newspaper with its Team News App for iOS and Android, delivering personalized feeds to diehards in an easy, fast and dynamic manner.
The company's efforts will also result in higher search engine rankings for the paper's beat writers, including Michelle Kaufman, Manny Navarro, Joseph Goodman, Andre Fernandez, Barry Jackson, Greg Cote, Armando Salguero, Adam Beasley, Susan Miller Degman, Jesse Simonton, George Richards, Clark Spencer, Patrick Nohe and David Neal.
Sportsmanias will incorporate the Miami Herald's beat writers in its various social media efforts, including Facebook and Twitter posts. Sportsmanias will also host Google+ hangout video chats with fans that will be able to connect directly with the Miami Herald beat writers. This platform gives the writers an opportunity to answer fan questions one-on-one and further build a dedicated audience.
"We are very excited to enter into a partnership with our hometown paper, as we take the next step in our company's evolution," said Aymara Del Aguila, CEO and Co-Founder of Sportsmanias. "We give the Miami Herald and its beat writers a new avenue for reaching both an expanded local fan base and a national audience that wants to get the inside scoop on the Miami sports scene. A key point of this partnership is that readers only view articles on the Miami Herald's own website, as we just display headlines. We're also encouraging the consumption of the quality in-depth sports reporting the paper is known for around the world."
Visit the Miami Herald at www.miamiherald.com.
About the Miami Herald Media Company
The Miami Herald Media Company (MHMC) publishes two daily newspapers: the Miami Herald, winner of 20 Pulitzer Prizes, and el Nuevo Herald, an award-winning Spanish-language publication. Together, the newspapers are read by more than 1.5 million people each week, in print and online at MiamiHerald.com and elNuevoHerald.com.
MHMC products include the websites Miami.com and MomsMiami.com. The company produces content across all media, including video, mobile and radio on WLRN/Herald
News; as well as over 110 custom publications for hotels, airlines and other clients through its subsidiary, HCP/Aboard Publishing.
MHMC is a subsidiary of The McClatchy Company.
The sports news aggregator site for diehard fans, Sportsmanias displays 24/7 professional news as personalized feeds. Fans are delivered news, tweets, videos and rumors about the teams they love by the beat writers that cover them. The team continually refines the sports news experience from offices in Miami and New York. Straight from the guys who get it. Sportsmanias gets it to you. For more information, visit Sportsmanias.com.
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