SpotXchange Adds Online Video Veteran to Executive Team

Bryon Evje to run Sales and Business Development at Emerging Video Network

WESTMINSTER, Colo., Nov. 12 /PRNewswire/ -- SpotXchange announced today that video ad industry veteran, Bryon Evje, has been hired to run sales and business development for the fast growing performance-based video ad network. Bryon comes to SpotXchange from Broadband Enterprises where he served as Chief Operating Officer and later President of Products & Technology.

"We are ecstatic to have Bryon join SpotXchange," said SpotXchange CEO Michael Shehan. "His experience in broadband video is unmatched, as he helped build one of the most successful companies in the online video industry. Bryon's charter will be to help educate the market about the benefits of SpotXchange's performance-based video ad technologies."

Bryon will be responsible for overseeing the company's revenue growth by leading its media sales division, and expanding SpotXchange's domestic and international affiliate networks.

"The more crowded the video ad network space becomes, the more I believe SpotXchange stands out as a media partner who can deliver on the promise of video performance," said Bryon Evje. "Brand reach will continue to be one of the medium's strengths, but video should also enable an advertiser - whether a brand or direct-response marketer - to realize tangible and measureable returns on investment."

About SpotXchange

SpotXchange is a performance-based video ad network that guarantees our advertisers generate a return on their video advertising investment. Combining the power of video with advanced targeting technologies and an efficient exchange-based marketplace, SpotXchange enables advertisers to achieve their campaign goals regardless of the metric - more sales, registrations, phone calls, web site visitors, interactions, brand lift, purchase intent, brand awareness, in-store visits, etc. According to comScore's September 2009 data, SpotXchange was the 5th largest video ad network reaching 55M unique visitors per month through pre-roll and 118M unique visitors per month through pre-roll and in-banner video ads. The SpotXchange patent-pending online video advertising platform received the 2007 & 2008 Streaming Media Readers' Choice Award for Best Video Ad Platform. The company was spun off from Colorado-based digital marketing and technology company, Booyah Networks in March 2007. Booyah Networks ranked 23rd on the 2006 Inc. 500. SpotXchange clients include Reckitt Benckiser, DISH, Dell, Disney, Microsoft, and many others.

SOURCE SpotXchange

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