2014

Spring 2014 Home Design Trend Report: Built-In Cabinets, Cubbies and Repurposed Antique Furniture Cited as Top Organization and Storage Trends Homeowners to Spend Less on Spring Remodels; Focusing on Smaller Organization Projects, According to Zillow Digs Home Design Trend Report

SEATTLE, March 20, 2014 /PRNewswire/ -- Today, Zillow® Digs®, a home improvement and design inspiration marketplace, announced the top home storage trends for spring. Built-in cabinets, cubbies with baskets or trays, and repurposed antique furniture are the three biggest home organization trends according to the latest Zillow Digs Home Design Trend Report.

While more than half (59%) of homeowners are planning remodels, the expected median spring renovation spending is down to $700, which is the lowest amount of planned spending since Zillow started recording home improvement spending trends.[i] Instead of investing in larger-scale remodels, homeowners are getting creative with how they spend their dollars, and are planning smaller projects that are better suited for spring cleaning and organizing.

This one-of-a-kind trend report depends on a survey of members of the Zillow Digs Board of Designers, a group of design experts from across the country, and the most popular storage and organization photos on Zillow Digs.

The top home organization trends for this spring are:

Built-In Cabinets: For the 59 percent of homeowners planning a spring remodel, the Zillow Digs Board of Designers say built-in cabinets or lockers will be a top renovation project for the season. Locker-style built-ins with coat hooks and benches are especially popular in mud and laundry rooms because of their accessibility and convenient storage solutions for coats, shoes and other household items. Zillow Digs Board of Designers Member, Vanessa Deleon of Vanessa Deleon Associates in New York City, recommends incorporating built-in cabinets with "detailed woodwork and knobs" to keep storage stowed away in style. 

Cubby Storage: Organized, open storage solutions are a growing trend extending far beyond the kitchen. Hide everyday storage in plain sight by grouping like items together on trays, or for less visually appealing goods, store them inside beautiful wicker baskets displayed on open shelves or tucked into cubbies. Zillow Digs Board of Designers Member, Kerrie Kelly of Kerrie Kelly Design Lab in Sacramento, Calif., reminds homeowners that spring cleaning is all about "keeping things simple, light and bright, with an emphasis on the open shelving trend." Think about how to reorganize in ways that keep your home open and bright.

Repurposed Antique Furniture:  Since renovation spending is down, homeowners are thinking of creative ways to bring new life into their homes without breaking the bank. Repurposing antique furniture into hidden storage solutions is a popular trend among interior designers and homeowners alike. An old trunk can double as the perfect coffee table, and a retrofitted rolling cart in the kitchen can be used to store wine glasses, linens, or even small appliances. Zillow Digs Board of Designers Member, Mara Miller of Carrier and Company Interiors Ltd. in New York City, advises homeowners to be selective with their antiques and use "beautiful pieces of furniture" for a welcoming and "instant design statement." 

With Zillow Digs, homeowners can browse more than 400,000 photos of interiors and exteriors of real homes, organized by space, style, cost and color. Patent-pending Digs Estimates help people understand what it would cost in their geographic location to recreate the actual bathrooms and kitchens they are viewing. In addition, Zillow Digs users can collect images, share favorites and follow others for inspiration, from the Zillow Digs App for iPhone® and iPad® or on the Web.

About Zillow, Inc.

Zillow, Inc. (NASDAQ: Z) operates the leading real estate and home-related information marketplaces on mobile and the Web, with a complementary portfolio of brands and products that help people find vital information about homes, and connect with the best local professionals. Zillow's brands serve the full lifecycle of owning and living in a home: buying, selling, renting, financing, remodeling and more. In addition, Zillow offers a suite of tools and services to help local real estate, mortgage, rental and home improvement professionals manage and market their businesses. Welcoming 70 million unique users during its peak month in 2014, the Zillow, Inc. portfolio includes Zillow.com®, Zillow Mobile, Zillow Mortgage Marketplace, Zillow Rentals, Zillow Digs™, Postlets®, Diverse Solutions®, Agentfolio®, Mortech®, HotPads™ and StreetEasy®. The company is headquartered in Seattle.

Zillow.com, Zillow, Postlets, Mortech, Diverse Solutions, StreetEasy, Agentfolio and Digs are registered trademarks of Zillow, Inc.

HotPads is a trademark of Zillow, Inc.

iPhone and iPad are registered trademarks of Apple, Inc.

[i] [1] These are some of the findings of an Ipsos poll conducted January 23-24, 2014. For the survey, a nationally representative sample of 2,024 randomly-selected adults aged 18 and older residing in the U.S. was interviewed via Ipsos' U.S. online omnibus. With a sample of this size, the results are considered accurate within +/-2.2 percentage points 19 times out of 20, of what they would have been had the entire population of adults in the U.S. been polled. The margin of error will be larger within sub-groupings of the survey population. The sub-group of homeowners in the sample is 1,368, which has a margin of error of +/-2.7 percentage points. These data were weighted to ensure the sample's regional and age/gender composition reflects that of the actual U.S. population according to data from the U.S. Census Bureau. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

Photo - http://photos.prnewswire.com/prnh/20140320/SF87131

SOURCE Zillow, Inc.



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