Spring Migration: Americans Flock to Jenny Craig in Preparation for Swimsuit Season

May 11, 2006, 01:00 ET from Jenny Craig

    CARLSBAD, Calif., May 11 /PRNewswire/ -- Jenny Craig, one of the
 country's largest weight-loss companies, experienced a surge of new
 business during the month of April. Second only to the resolutions driven
 first week of the year, the week after Easter once again resulted in a
 dramatic increase in the number of people seeking to lose weight in time
 for Summer.
     "As consumers face the ritual of trying on new bathing suits, they
 realize the need to start shedding the pounds that crept up during winter,"
 said Lisa Talamini, Chief Nutritionist and Director of Program Development
 for Jenny Craig. "And, because only about half of us keep our New Year's
 resolutions after just a few months, it's very common for people to start
 dieting and exercising as soon as they see signs of spring."
     According to Talamini, those who succeed in the long-term are those who
 turn diet and exercise adjustments into lifestyle changes, rather than just
 a temporary way to slim down for the season. "That is why," she adds, "it
 is essential to choose a weight loss plan that is both tailored to one's
 lifestyle and takes a comprehensive approach to diet, exercise and healthy
 habit making."
     Spring is the season to make a fresh start and get a jump on summer.
 Talamini offers these healthy tips to help everyone get in swimsuit shape:
     1. Enjoy seasonal fruits and vegetables to add variety without sacrificing
        satisfaction.  Fresh asparagus, green beans and strawberries have
        wonderfully robust flavor when picked at their peak.
     2. Substitute a sprinkle of chopped walnuts for hollandaise sauce, a
        splash of olive oil for butter, and sliced avocado for sour cream to
        keep the focus on heart-healthy fats.
     3. Limit casseroles, cream-based sauces and other winter "comfort foods."
        Instead, try a chef's salad filled with luscious tomatoes, lean turkey
        and reduced cheeses along with fresh berries garnished with fat-free
        whipped topping for dessert.
     4. Tackle your spring-cleaning, dig out your gardening tools or chase your
        children at the playground. Aim for 30 minutes of brisk activity most
        days of the week.
     5. Grab your walking shoes and hit the pavement, beach or trails. Instead
        of focusing on how far you need to walk, pay attention to the unique
        sights, sounds and smells of spring. You'll feel rejuvenated by the
        time you return home.
     6. Using comfortable weights, resistance tubes or cans of vegetables, add
        15-20 minutes of light weight training twice a week to tone up muscles.
        For every pound of muscle you gain, you burn an extra 35 calories --
        which can add up to a 10-pound weight loss over the course of a year.
     7. Adopt a fresh attitude. Just like a gardener can retrain a vine to grow
        in a new direction, so can a negative, judgmental thinking style be
        guided along a positive, self-accepting path.
     About Jenny Craig
     Jenny Craig is committed to a personalized approach to weight loss by
 offering clients a one-on-one weekly consultation and a customized weight
 management plan designed to optimize individual success. The Jenny Craig
 program is a comprehensive "Food-Body-Mind" solution that helps clients
 manage their weight by creating a healthy relationship with food, building
 an active lifestyle and developing a balanced approach to living. Jenny
 Craig, Inc., based in Carlsbad, CA, is one of the world's largest weight
 management companies, with approximately 640 Centres in the United States,
 Canada, Australia, New Zealand, and Puerto Rico.

SOURCE Jenny Craig