Sprint Is First in United States to Deliver Phone Software Upgrades Over Its Wireless Network

Sprint PCS Wireless Software Upgrade Saves Customers a Trip to the Store as

Wireless Data Growth Makes Software Updates More Important Than Ever

Jan 06, 2005, 00:00 ET from Sprint

    OVERLAND PARK, Kan., and LAS VEGAS, Jan. 6 /PRNewswire/ -- Consumer
 Electronics Show -- As more wireless customers rely on advanced data
 applications and cutting-edge services, getting the latest software updates is
 increasingly important. Sprint (NYSE:   FON) today announced a new capability
 that will improve the customer experience by making phone software upgrades as
 easy as pressing a button -- saving customers from taking a trip to a store.
 Sprint now offers Sprint PCS Wireless Software Upgrade directly over its
 wireless network to Sprint PCS Vision(SM) devices. Sprint is the first
 wireless provider in the United States to offer this service.
     (Logo:  http://www.newscom.com/cgi-bin/prnh/20001013/SPRINTLOGO )
     The Sprint PCS Wireless Software Upgrade provides a fast, cost-effective
 way to deliver software upgrades that include the latest improvements and
 enhancements directly to customers' phones. Customers will receive a text
 message after a download has occurred, directing them to simply press a button
 to approve the update. The update time will vary depending on the size and
 content of the upgrade package.
     "With advanced megapixel cameras, camcorders and exciting downloadable
 content, the embedded operating software on wireless devices is becoming more
 complex and may occasionally require an update," said John Garcia, senior vice
 president - Sales and Distribution, Sprint. "With Sprint PCS Wireless Software
 Upgrade, customers can conveniently get those upgrades directly on their phone
 without visiting a retail store or calling customer service."
     Samsung, the first wireless manufacturer in the United States to include
 technologies enabling over-the-air wireless upgrades in its handsets for
 Sprint, recognized the enormous consumer benefits and began including Sprint
 PCS Wireless Software Upgrade features on its phones with the introduction of
 the Sprint PCS Vision Phone VI660 by Samsung(R).
     The software upgrades are currently supported on seven handsets: the VI660
 by Samsung, the Sprint PCS Vision Video Phone VM-A680 by Samsung(R), the
 Sprint PCS Vision Multimedia Phone MM-A700 by Samsung(R), the Sprint PCS
 Vision Picture Phone PM-A740 by Samsung(R), the Sprint PCS Vision Ready Link
 Phone RL-A760 by Samsung(R), the Sprint PCS Vision Multimedia Phone MM-7400 by
 Sanyo(R) and the Sprint PCS Vision Picture Phone PM-325 by LG(R). The software
 upgrades will be available on nearly all newly offered Sprint PCS Phones as
 they are rolled out.
     Sprint continues to be an industry leader in wireless data adoption. At
 the end of third quarter 2004, Sprint had 7.3 million wireless data users,
 including 5.6 million Sprint PCS Vision customers. Sprint has also announced
 plans to meet customers' demands for faster wireless data by deploying next-
 generation EV-DO (Evolution Data Optimized) wireless service at peak data
 rates of up to 2.4 Mbps to major U.S. metro areas during 2005.
     Sprint introduced Sprint PCS Wireless Software Upgrade to support its
 company-wide initiative to improve the customer experience from purchase to
 care. Other initiatives include the launch of the Sprint PCS Fair &
 Flexible(SM) Plan, the wireless industry's first pricing plan available to
 customers nationwide that adjusts automatically to meet a customer's usage
 month to month, and the Sprint PCS Better Wireless Guarantee, which ensures
 new and existing customers are completely satisfied with their service, plan
 and equipment.
     About Sprint
     Sprint is a global integrated communications provider serving more than 26
 million customers in over 100 countries.  With more than $26 billion in annual
 revenues in 2003, Sprint is widely recognized for developing, engineering and
 deploying state-of-the-art network technologies, including the United States'
 first nationwide all-digital, fiber-optic network and an award-winning Tier 1
 Internet backbone.  Sprint provides local communications services in 39 states
 and the District of Columbia and operates the largest 100-percent digital,
 nationwide PCS wireless network in the United States. For more information,
 visit http://www.sprint.com .