SAN FRANCISCO, DEMOfall, Sept. 19 /PRNewswire/ -- Despite all the
comparison shopping sites on the Web, research suggests that online shoppers
still scour multiple sites before making a purchase decision to secure the
best deal and avoid buyer's remorse. While online shopping is surging in
popularity, it remains a time-consuming and often complex task.
Now, a new comparison-shopping application called SquareTrade SideBar is
helping online consumers make smarter, safer online purchase decisions.
SquareTrade SideBar was publicly demonstrated for the first time here at
DEMOfall, an annual preview of the hottest new technologies coming to market.
Convenient, Smart and Safe
SquareTrade Sidebar is an always-on application that acts as your online
shopping assistant. It detects when you are shopping and automatically
delivers relevant information necessary to make a better-informed purchase --
pricing comparisons, availability, reviews and seller trust ratings.
SquareTrade Sidebar makes shopping more convenient and comprehensive by
displaying a broader range of purchase options -- from stores to auctions and
The application is also the first comparison-shopping tool to incorporate
anti-fraud and anti-phishing technology. This protection incorporates
specialized databases shared by consortiums that include eBay, Microsoft and
Visa. Best of all, SquareTrade SideBar is free to consumers. For a beta
version of the SquareTrade SideBar, go to www.squaretrade.com. It takes less
than a minute to install on your web browser.
"Research says most online consumers shop inefficiently -- often visiting
up to 10 sites per day over 10-20 days to assure themselves of a good deal,"
said Steve Abernethy, SquareTrade CEO and co-founder. "That's a lot of wasted
time hunting for the best price.
"In the end, many are still asking: 'Did I get a good deal?' 'Should I
trust this merchant?' "SquareTrade SideBar is trying to address these issues.
We're providing peace of mind to people who hesitate to click."
DEMOfall Executive Producer Chris Shipley noted: "There are hundreds of
online shopping sites. SquareTrade SideBar is a well-considered application
that eliminates some of the complexity and inefficiency, and gives people the
assurances they demand in their online shopping experience."
Building Consumer Trust
SquareTrade has been building consumer trust by helping millions of
consumers each month verify the legitimacy of thousands of merchants on eBay
and elsewhere online through its SquareTrade Seal program and its pioneering
online dispute resolution services. SquareTrade's services provide one of the
most recognized symbols of trust online and are utilized by the largest search
engines and by governmental and trade organizations ranging from the
California Association of Realtors to the Federal Trade Commission's
SquareTrade is the leading provider of online shopping services addressing
the "trust deficit" in ecommerce. Established in 1999, SquareTrade delivers
industry-leading merchant verification, post-purchase protections and online
dispute resolution. SquareTrade works with eBay, Yahoo! and other leading
brands, as well as with thousands of online merchants to help millions of
consumers shop safely every month. SideBar -- a smarter, safer online shopping
assistant -- is the latest in the company's growing portfolio of services
helping consumers shop more confidently and safely online. Privately held,
SquareTrade is headquartered in San Francisco. For more information go to
Krause Taylor Associates
Krause Taylor Associates