SRS WOW HD Audio and Bass Enhancement Technology Featured in New Bluetooth Audio Device From IOGEAR SRS Labs signs deal with IOGEAR to license SRS WOW HD audio technology for

new Bluetooth Audio Transport



    SANTA ANA, Calif., Nov. 13 /PRNewswire-FirstCall/ -- SRS Labs, Inc.
 (Nasdaq:   SRSL), a leading provider of surround sound, audio enhancement and
 voice processing technologies, announced today IOGEAR as its newest SRS WOW
 HD(TM) licensee. IOGEAR today launched the Bluetooth Audio Transport
 (GBMH221W6), a Bluetooth headset accessory for the portable media market
 that uses SRS WOW HD to dramatically improve the audio performance of
 content played on any Bluetooth-enabled audio device.
     (Photo: http://www.newscom.com/cgi-bin/prnh/20071113/LATU059)
     (Logo: http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO)
     The IOGEAR Bluetooth Audio Transport allows the user to listen to music
 and audio wirelessly from any Bluetooth-enabled product, such as an MP3
 player, mobile phone, computer, home stereo system, TV and other audio
 devices. After the two Bluetooth devices recognize each other, the Audio
 Transport processes the audio using SRS WOW HD for an optimal music
 listening experience with immersive audio realism and improved bass
 response. The maximum wireless range for the Bluetooth Audio Transport is
 33ft.
     "We are excited to work together with SRS Labs to launch this truly
 innovative product," said Miranda Su, VP of sales and marketing at IOGEAR.
 "By coupling SRS' cutting-edge WOW HD technology with our new Bluetooth
 Audio Transport, we are bringing a whole new dimension of listening
 enjoyment to our customers."
     IOGEAR's Bluetooth Audio Transport also includes a button control and a
 microphone for use with Bluetooth-enabled A2DP mobile phones, allowing
 users to pick up phone calls during music playback, even if their mobile
 phone is tucked away. There are five control buttons integrated into the
 Audio Transport for quick access to functions, including play/pause, track
 selection and volume control. The built-in rechargeable battery provides up
 to 6-hours of play time and the Audio Transport can be recharged via the
 USB port of any computer.
     SRS WOW HD technology significantly improves audio performance,
 especially of highly compressed music files, by expanding the size of the
 perceived audio image, providing deep, rich bass response and improving
 definition and clarity of high frequencies. SRS WOW HD also restores
 information that is lost by traditional recording and playback techniques,
 creating a more natural and realistic audio experience. SRS WOW HD is a
 complete and scalable suite that can be customized by portable audio
 manufacturers to improve the quality of audio played over any digital audio
 player. To date, over 500 million hardware and software products including
 the SRS WOW family of audio technologies have shipped or been downloaded
 worldwide. The technology continues to be the first choice for
 manufacturers due to its flexibility, ease of integration, cost saving
 benefits, and better overall audio performance.
     "We are delighted to work with a company like IOGEAR to bring Bluetooth
 products to a new level with highly-innovative features and unique
 designs," said Michael Franzi, Vice President of Sales and Licensing, SRS
 Labs. "As the Bluetooth market continues to grow and expand, OEMs and
 product designers are quickly realizing the competitive benefits of SRS
 technologies to deliver the best available audio experience to the
 customer."
     The IOGEAR Audio Transport (model GBMH221W6) is priced at $79.95(MSRP)
 and available immediately from all major catalog and online resellers, as
 well as selected retail outlets. It comes with IOGEAR's 1-year warranty.
 For further information on IOGEAR and its connectivity solutions, please
 visit www.iogear.com.
     About SRS Labs, Inc.
     SRS Labs is a leader in audio signal processing for consumer
 electronics. Founded in 1993, SRS Labs holds 129 worldwide patents, with
 another 34 pending, for advanced audio, voice and surround sound
 technologies that optimize and improve the listening experience through
 techniques based on research into the human auditory system. Through
 partnerships with leading global manufacturers and semiconductor and
 software partners, over one billion products have shipped worldwide
 utilizing SRS audio technologies, primarily from one of three main
 technology families, SRS WOW(R), SRS TruSurround(R) and SRS Circle
 Surround(R). SRS Labs audio and voice processing provides the best possible
 sound from all content and in every environment including HDTVs, mobile
 phones, portable media devices, A/V components, PCs and automotive
 entertainment. And with 38 percent of the 58 million flat panel televisions
 shipped in 2006 featuring SRS audio processing, SRS Labs is the de-facto
 standard of HDTV audio processing. Additionally, SRS Labs surround sound
 solutions provide the professional broadcast and recording industries with
 high-performance production, back-haul, storage, and transmission
 capability. SRS Labs supports manufacturers worldwide with offices in the
 US, China, Europe, Japan, Korea and Taiwan. For more information, visit
 www.srslabs.com
     About IOGEAR
     IOGEAR, Inc., headquartered in Irvine, CA, offers fun, stylish and
 innovative technology products to home users, office workers and road
 warriors. A leading connectivity manufacturer, the company provides a range
 of KVM (Keyboard, Video, Mouse) and KVMP (Peripheral), Connectivity and
 Sharing, Networking, AV Digital Home, Mobility and Desktop solutions.
     IOGEAR's products decrease office clutter, create true connected home
 and small-office environments and enhance mobile lifestyles. As one of the
 only true manufacturers in the industry, IOGEAR offers high-quality
 products backed by the service and support that consumers demand.
 Regardless of time and location, customers can reach the Customer Advocacy
 Team for support at 1-866-946-4327.
     IOGEAR is an environmentally-conscious organization that emphasizes
 conserving natural resources to employees and customers. The company
 distributes products throughout North and South America, Europe,
 Asia-Pacific and the Middle East. For further information, please visit
 IOGEAR's Web site at www.iogear.com.
     (c) 2007 IOGEAR. All rights reserved. IOGEAR and the IOGEAR logo are
 registered trademarks or trademarks of IOGEAR. Other company and product
 names may be trademarks of their respective owners.
     SRS Labs, Inc, Contact:                IOGEAR press contacts:
     Cyndee Pelino, Marketing Manager       Amy White / Aida Causevic
     SRS Labs                               LEWIS PR for IOGEAR
     949-442-5518                           619-277-6700
     cyndeep@srslabs.com                    iogear@lewispr.com
 
     SRS Labs Press Contact:
     Jim Noyd, Noyd Communications Inc.
     310-374-8100
     jim.noyd@noydcom.com
 
 

SOURCE SRS Labs, Inc.

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