BOCA RATON, Fla., Dec. 23 /PRNewswire/ -- St. Andrews Country Club of Boca Raton unveils a new brand strategy including an identity initiative, Web site redesign, and a number of comprehensive, member-focused marketing programs designed to sustain and enhance its position as one of the premier country clubs in the U.S.

(Logo: http://www.newscom.com/cgi-bin/prnh/20091110/SACCLOGO)

St. Andrews Country Club now utilizes new creative and the tagline, "St. Andrews Style," both of which reflect the Club's commitment to providing its' Membership with the superior service, facilities and exclusive events it is recognized for as one of the highest ranked Platinum Clubs of America.

"Our new branding initiative will once again differentiate St. Andrews Country Club as forward thinking, with a key focus on visually enhancing the Member experience and communicating the value of owning a residence in our community," said Craig D. Martin C.C.M., Chief Operating Officer and General Manager. "In addition to superior service, we pride ourselves on consistently elevating the value and perception of the Club to the benefit of our Membership."

The roll-out began with the launch of a fresh Club Web site and yardage books which provide detailed information on the two championship golf courses at St. Andrews Country Club. Future plans include a new brochure, updates to the internal television station and promotional pieces.

Roy Schwedelson, President, Board of Governors for St. Andrews Country Club, confirmed, "The new Club branding signifies more than merely a style change, it communicates the commitment of the Board, Craig, and his professional staff to continually enhancing every aspect of the Club. The Membership appreciates this attention to detail as it aids in increasing the investment in our homes and Club."

St. Andrews Country Club continues to maintain its existing logo which has been in use for over 25 years and is a symbol of the Clubs' stature as a consummate golf and country club, epitomizing the sophistication and stylish living for which Boca Raton is known around the world.

About St. Andrews Country Club:

St. Andrews Country Club is a resident-only club, ranked 15th by the Platinum Clubs of America and is internationally recognized for magnificent estate residences. The Club features superior amenities, two 18-hole championship golf courses, including an Arnold Palmer Signature Design®, 15 lighted Har-Tru® tennis courts, a state-of-art spa and fitness center and a 125,000 square foot Clubhouse in the center of it all. The Clubhouse provides unequalled culinary delights, a year-round social calendar and offers spectacular views of the lakes, fountains, fairways and manicured greens. St. Andrews has played host to numerous PGA golf exhibitions led by touring pros such as Phil Mickelson, Arnold Palmer, John Daly and Rocco Mediate, and is the home course to LPGA Touring Professional, Morgan Pressel. www.standrewscc.com.

SOURCE St. Andrews Country Club

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