Stan Lee's POW! Entertainment 'Armed' With a New Super-Hero

    LOS ANGELES, Dec. 24 /PRNewswire-FirstCall/ -- POW! Entertainment
 (Pink Sheets:   POWN) and Stan Lee, the legendary creator of superheroes, has
 announced his newest creation -- a superhero who, unlike all the others, is
 actually based on a living, breathing human being, performing his fantastic
 deeds in the real world.  His name is Jay J. Armes and he's arguably the
 world's most successful and colorful crime fighter.  The project was brought
 to POW! Entertainment by Faye Schwab and Steven Bratter, Jay's producing
 partners.
     (Logo: http://www.newscom.com/cgi-bin/prnh/20041006/LAW030LOGO
            http://www.newscom.com/cgi-bin/prnh/20041224/LAFRU2 )
     Says Stan, "When I first met Jay I was bowled over.  I couldn't believe
 that a real live person could have the incredible powers that he possesses.
 He even resembles my own fictional comic book heroes in the respect that most
 of them gained their super power through some sort of accident.  Spider-Man
 had been bitten by a genetically altered spider.  The Hulk was the product of
 a gamma ray experiment gone wrong and Daredevil was blinded by radioactive
 chemical.  As for Jay J. Armes, he lost both his hands in a childhood accident
 at the age of twelve."
     POW!'s president, Gill Champion, says, "This can truly be a tent pole
 franchise with the right studio partner.  Amazingly, Jay can now do more with
 the fantastic steel claws that have replaced his hands than people with their
 own hands can do.  He can reach into fire, smash through doors, fire bullets
 with unerring accuracy, cut through metal, fly utilizing a jet pack, scuba
 dive, pilot a jet -- and he is master of the deadliest karate chop.  No wonder
 Jay J. Armes is the most famous, most sought after investigator in the world."
     Jay's prosthetics are totally incredible, the stuff of comicbook legend.
 His two powerful claws, which have the power to slice through steel, are also
 delicate enough to thread a needle or perform surgery.  He also possesses
 five-fingered prosthetics which he can wear when the occasion demands, giving
 him the appearance or a man with two normal hands.
     Another appealing factor is Jay's colorful life style.  He lives on a
 fourteen acre estate in El Paso, Texas, with nine full grown tigers, a
 chimpanzee and his beautiful, devoted wife and loving family.  He uses his
 750 pound tiger Gemini as a lie detector in difficult cases as he drives the
 powerful beast around in his specially equipped Hummer.  Because of the
 intensely dangerous nature of his work, there have been fifteen assassination
 attempts on Jay's life.
     A first draft treatment has been written by Scott Lobdell, acclaimed
 writer of the UNCANNY X-MEN and the creator of GENERATION X.
     The franchise will be based on J.J. Armes' actual, seemingly impossible
 cases, which the FBI and CIA had given up as lost causes.
     Jay says he attributes his success to the fact that "I never give up."
     POW! (Purveyors of Wonder) Entertainment, Inc. was founded by world famous
 comicbook icon Stan Lee, together with Gill Champion and Arthur Lieberman.
 POW's principals, combined, have over a hundred years experience creating,
 producing and licensing original intellectual properties.  POW! will
 specialize in franchises for the entertainment industry, including animation
 and live-action feature films, plus television, DVDs, video games,
 merchandising, and related ancillary markets, all of which aid in the
 establishment of global franchises.  POW! partners with studios and networks
 in creating new and exciting characters that will perpetuate the brands of
 both POW! and Stan Lee.  In some cases, POW! creates "custom-tailored"
 properties for a specific star or director.
     Stan Lee, Chairman and Chief Creative Officer of POW!, is the creator and
 inventor of the modern superhero.  A prolific author, Lee revolutionized the
 comic book industry by creating compelling characters who, despite
 extraordinary powers and talents, are none the less plagued by the same doubts
 and difficulties experienced by ordinary people.  Some of his most enduring
 characters, like Spider-Man(R)(a), The Hulk(R)(a), and X-Men(R)(a), have been
 spun off into television programs and feature films that have grossed hundreds
 of millions of dollars at the box office.
 
     Statements in this press release that are not statements of historical or
 current fact constitute "forward-looking statements" within the meaning of the
 Private Securities Litigation Reform Act of 1995.  Such forward-looking
 statements involve known and unknown risks, uncertainties and other unknown
 factors that could cause the actual results of the Company to be materially
 different from the historical results or from any future results expressed or
 implied by such forward-looking statements.  In addition to statements which
 explicitly describe such risks and uncertainties, readers are urged to
 consider statements labeled with the terms "believes," "belief," "expects,"
 "intends," "anticipates," "will," or "plans" to be uncertain and
 forward-looking.  The forward-looking statements contained herein are also
 subject generally to other risks and uncertainties that are described from
 time to time in the Company's reports and registration statements filed with
 the Securities and Exchange Commission.
 
     (R) (a) These are the registered trademarks and characters of Marvel
 Characters, Inc.
 
 

SOURCE POW! Entertainment, Inc.

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