'STANDARD DEVIANTS TV' to Hit the PBS Airwaves This Fall
Cerebellum's New Series Vows to Educate America, One Half Hour at a Time
Hip Half-Hour Show Deftly Combines Humor and Smarts to Tackle a Different
Topic Each Episode, from Shakespeare to Spanish to the Internet
FALLS CHURCH, Va., June 27 /PRNewswire/ -- Get ready for STANDARD DEVIANTS TV, where the approach to learning is anything but standard. Fresh and decidedly unconventional, this series is so smart, crazy and fun that viewers will actually forget they're learning. Inspired by the award-winning, best- selling STANDARD DEVIANTS video series, STANDARD DEVIANTS TV uses fast-paced graphics, offbeat humor, and a bright cast of young actors -- known as "The Standard Deviants" -- to digest and dissect subjects ranging from Shakespeare to Business Law to HTML. Slept through that class in high school or college? It's not too late -- let STANDARD DEVIANTS TV finally explain everything you always wanted to know but missed the first time around! STANDARD DEVIANTS TV will begin airing nationally on PBS stations this fall. STANDARD DEVIANTS TV makes learning fun and entertaining for people of all ages, from kids to seniors. Each episode of STANDARD DEVIANTS TV takes viewers on a wild learning adventure through topics as diverse as Astronomy and Spanish, American Government and the Internet. Imagine SATURDAY NIGHT LIVE meets SESAME STREET and you'll get an idea of STANDARD DEVIANTS TV. STANDARD DEVIANTS TV is the brainchild of Chip Paucek, co-founder of Cerebellum, the nation's leading multimedia and E-learning producer of educational programs for high school, college and continuing education students. The creative team at Cerebellum has perfected the formula for breaking down difficult subjects into their essential components and energizing the subject matter to stimulate and excite the viewer. Cerebellum's staff writers learn about the subject first, and then write about it from the perspective of a "learner." Each STANDARD DEVIANTS TV episode is also co-written by an academic team comprised of professors from the nation's leading universities, including Yale, University of Virginia, George Washington University and Georgetown University. Premiering this fall on PBS stations nationwide, STANDARD DEVIANTS TV, produced by Cerebellum in association with New River Media, will be supported by a strong community/educational outreach program as well as a sophisticated website. The site will feature broadcast schedules, program descriptions and information, teachers resources, an on-line game show where viewers watch the program and win great prizes on-line, puzzles, games and much, much more. An Interview with Chip Paucek, Executive Producer of STANDARD DEVIANTS TV Q: What exactly is STANDARD DEVIANTS TV? Chip Paucek: STANDARD DEVIANTS TV is a revolutionary new half-hour series premiering this fall on PBS that we like to describe as a cross between "Sesame Street" and "Saturday Night Live." Geared to viewers of all ages, the show aims to get viewers excited, interested and involved in new subject each week, running the gamut from Shakespeare to Spanish to the Astronomy. Basically, the shows teach like a friend would -- cutting through the arcane by using language that is clear-cut and easily understood -- but presented in a fast-paced, MTV-style format featuring twenty-something actors and comedians and high-end animation and graphics. STANDARD DEVIANTS TV is the first educational series designed to appeal to viewers of all ages. (We almost hate the term "educational TV" -- sounds like something that put you to sleep in front of the old family B&W in 1967.) For decades, public television has used fun, visual, high-energy programming to teach children basic academic concepts but those techniques have never been used with older kids and adults. We're here to fill the gap where Big Bird and Bill Nye leave off. Older kids and adults as just as interested in learning as preschoolers and the rest of us need learning to be fun too. We typically think of our audience as everyone from 13 to 90 but many parents report that even younger children enjoy the program. Q: Describe your approach to teaching. Paucek: STANDARD DEVIANTS TV provides the ultimate in user-friendly education. While most "educational" shows are often unapproachable, taking a high minded, lofty approach, STANDARD DEVIANTS TV does just the opposite. How do we do this? Two key ways. First, our time-tested approach teaches from the perspective of the student, rather than the teacher. Although our shows are great fun, they're also smart. You see, our staff writers are not experts in the subject before writing the script. They have to completely learn and digest the subject as a student would. Then they are able to write the script from the perspective of a learner rather than a teacher -- and that's really important. Sometimes teachers know the subjects so well, and they have taught it so many times they are almost on automatic pilot. We are the opposite. Since the subject is new and fresh to the writer, we teach by making the subject matter approachable, fun and we use everyday language -- like a friend would teach you. We do our homework and really digest the material before considering the best way to make it accessible. Once we've got the academics down, we are edited by the nation's leading professors for accuracy and we incorporate a variety of techniques -- humor, great graphics, fast-paced editing -- to translate the information into fun, entertaining television. Some might consider this a somewhat irreverent approach to the sacred task of teaching but we've had countless viewers tell us that they were so entertained that they actually forgot they were learning. Better yet, they said that the next day and even weeks later, they still remembered almost everything they learned from the program. We think that's pretty good. Q: How did this whole STANDARD DEVIANTS thing begin? Paucek: The whole thing was born from one simple mission -- to teach better. After graduating from college, James Rena (my future co-partner in Cerebellum) and I were reminiscing about our favorite classes and discussing the fact that the professors that were the most engaging and dynamic were also the most effective. You can be the most brilliant, knowledgeable teacher in the world but if you can't hold your students' attention, they probably won't learn. We also knew that when you enjoyed learning, you retained the information better and were more excited about the subject matter. So we both quit our jobs and began writing and producing our first tape (in conjunction with PH.D. professors) -- "The Wild and Wacky World of Basic Finance." We didn't have the most sophisticated production or packaging, but we knew we had a formula that worked. Since then, STANDARD DEVIANTS has become somewhat of a grassroots phenomenon with over 150 different STANDARD DEVIANTS products (video+ DVD), distribution in over 8,000 retail outlets and a new website -- www.StandardDeviants.com.
SOURCE Cerebellum Corporation
Browse our custom packages or build your own to meet your unique communications needs.
Learn about PR Newswire services
Request more information about PR Newswire products and services or call us at (888) 776-0942.