RIO DE JANEIRO, Brazil, Nov. 22 /PRNewswire/ -- The Chief Executive Board
of Star Alliance, at a meeting in Rio de Janeiro today, approved a new Star
Alliance promotional aircraft livery. Each member airline will paint at least
one aircraft with the new livery. Asiana Airlines will become the first
airline to showcase an airplane with the new livery when the Korean carrier
officially joins The Airline Network for Earth in March 2003.
With the Star Alliance name painted in bold letters across a white
fuselage and the familiar alliance logo covering the full vertical stabilizer,
the aircraft will serve as a flying billboard announcing Asiana's new
membership across the carrier's extensive route network. The operating
carrier will be identified by its logo located on the forward part of the
aircraft fuselage below the Star Alliance name.
"Member airlines promote the Star Alliance brand through a variety of
channels, one of them being the aircraft exterior," said Jaan Albrecht, Chief
Executive Officer, Star Alliance. "Star Alliance promotional livery designs
have been in circulation since the beginning of the alliance. The expansion
of our extensive network with the joining of new members gave us a great
opportunity to look at a new promotional livery. The design, which has been
endorsed by the Chief Executive Board, is a cost efficient, simple solution
which embraces the brand values and personality of the alliance."
Star Alliance is the only airline alliance that consistently displays a
promotional aircraft livery. The flying billboards, featuring Star Alliance's
unique symbol, are highly visible at airports and in the air, and serve to
build Star Alliance awareness around the world.
Starting in March, the Star Alliance member airlines will implement the
new design in a phased approach timed with scheduled maintenance or repair, or
delivery of new aircraft.
Established in May 1997, Star Alliance is the first truly global airline
alliance to provide customers the benefits of global reach and a smooth travel
experience. The member airlines are Air Canada, Air New Zealand, ANA All
Nippon Airways, Austrian Airlines, bmi, Lauda Air, Lufthansa German Airlines,
Mexicana Airlines, SAS Scandinavian Airlines, Singapore Airlines, Thai Airways
International, Tyrolean Airways, United Airlines and VARIG Brazilian Airlines.
Asiana Airlines of South Korea, LOT Polish Airlines and Spanair of Spain
will join Star Alliance during the first half of 2003. The future member
carriers will further strengthen the Star Alliance network, which currently
serves 729 airports in 124 countries with almost 11,000 daily flights.
For further information, please contact: Media, Stephanie Bercuson of rbb
Public Relations, +1-305-448-7450, ext. 155, firstname.lastname@example.org, for
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SOURCE Star Alliance