Star Jones Reynolds Says You Can Get Red Carpet Glam for Less, Mix It Up

Feb 28, 2005, 00:00 ET from Payless ShoeSource, Inc.

    LOS ANGELES, Feb. 28 /PRNewswire/ -- Fashion expert Star Jones Reynolds
 worked the Red Carpet last night for the biggest night in Hollywood -- the
 77th Annual Academy Awards -- wearing a couture evening gown by Richard Tyler,
 necklace by South Sea Pearl Company, hair jewels by Chopard, handbag by Lana
 Marks, and her Starlet by Star Jones shoes from Payless, proving you can get
 glamorous red carpet fashion for less and that mixing high-end designer looks
 with inexpensive items is always on trend.
     "Working with my stylist, I tried on 40 pairs of gold shoes and my Starlet
 'JetSet' style won out," said Star Jones Reynolds, who did all the Live from
 the Red Carpet coverage for the E! Entertainment Network this past awards
 season.  "I felt fantastic in my Starlet shoes.  They are fabulously styled,
 looked fantastic with my gown, and were easy and comfortable to wear."
     Jones Reynolds, a well-recognized style expert, is renowned for her
 fashion-at-a-value sensibility, her love of shoes and has been a long-time
 supporter of the mix-and-match trend, where people are creating their own
 personal style by combining high-end designer looks with inexpensive items.
     "The Wall Street Journal reported on this trend last fall at Spring
 Fashion Week and it continues to gain strong momentum," said Jones Reynolds.
 "The rules of fashion today are that there are no rules -- you should wear
 what you feel good in and what brings out your unique style," she said.
     Jones Reynolds is helping women across America create their own style
 without the high price.  The Starlet JetSet is one of three dress styles under
 $25 in the Starlet Spring Collection available exclusively at Payless
 ShoeSource.  The Starlet JetSet is available on in March; the rest
 of the Starlet Spring line will hit Payless stores and in April.
     Jones Reynolds worked hand-in-hand with the Payless designers to create
 her Starlet Spring Collection, which features the latest dress shoe trends of
 the season including slides, T and ankle straps; embellishments like bows,
 brooches and jewels; and the hottest colors of spring -- metallics and foils
 -- all done up on what Jones Reynolds refers to as the perfect heel that's not
 too high, not too low.
     The shoes are Red Carpet worthy, affordable and philanthropic.  Jones
 Reynolds donates a portion of her proceeds from the sales of the Starlet by
 Star Jones line to the Starlet Fund, a non-profit organization benefiting
 deserving women and girls.
     Payless ShoeSource, Inc., the world's footwear authority, is the smart
 shopper's source for style-right, high-value footwear and accessories for the
 entire family.  With more than 4,600 retail stores throughout North, Central
 and South America and its e-store, Payless puts more feet in
 the latest footwear fashions than any other specialty retailer.
      Media Contacts:
      Payless ShoeSource: Mardi Larson, 612.928.0202

SOURCE Payless ShoeSource, Inc.