SEATTLE, WA, Jan. 20 /PRNewswire-FirstCall/ - Starbucks Coffee Company
(Nasdaq: SBUX) today announced a major commitment of $1 million in 2005 for
the improvement of parks throughout King, Pierce and Snohomish Counties. At a
formal launch event attended by Seattle Mayor Greg Nickels, representatives
from neighborhood parks and Starbucks partners (employees), Starbucks ceo
designate Jim Donald shared the exciting details of the Starbucks Neighborhood
"Starbucks Neighborhood Parks Program reflects our passion for giving
back to the communities in which we live, work and play," said Jim Donald, ceo
designate, Starbucks Coffee Company. "This expanded program offers Starbucks
partners, customers and neighborhood organizations a great opportunity to work
together to improve the quality and vitality of the communities in Starbucks
In 2005, Starbucks plans to invest $1 million in two ways. The
Neighborhood Park Grants program will award $450,000 in grants -- 30 grants of
up to $15,000 each -- to community groups undertaking park improvement
projects. This amount is a significant increase over Starbucks previous annual
commitments of $100,000. In addition, these grants will now be available to
neighborhood organizations throughout King, Pierce and Snohomish Counties.
Applications will be available in Starbucks stores beginning February 1, 2005.
New in 2005, the Starbucks Parks Fund will focus on supporting signature
park projects throughout King, Pierce and Snohomish Counties, with a total
commitment of $550,000. These signature projects will be selected by Starbucks
based on community need; there is no application process for these funds.
This increased commitment is a result of the outstanding community
response to Starbucks Neighborhood Parks Grants program since its inception in
2000. Over the past four years, Starbucks has donated more than $400,000 in
grants to 40 grassroots neighborhood organizations.
"We are delighted to work with Starbucks to create and preserve
welcoming, enjoyable gathering places for all members of the community to
enjoy," said Brit Kramer, Executive Director, Washington Recreation and Park
Association (WRPA). "Parks groups throughout King, Pierce and Snohomish
Counties will be thrilled to undertake volunteer projects with Starbucks
Starbucks Neighborhood Parks Program celebrates the company's commitment
to building community by supporting park improvement projects. Both parks and
Starbucks coffeehouses serve as the "Third Place" between home and work, where
people come to relax, socialize and gather together as a community. This
shared quality makes for an ideal fit between Starbucks and parks.
More information on Starbucks Neighborhood Parks Program can be found at
Starbucks Corporation is the leading retailer, roaster and brand of
specialty coffee in the world, with more than 8,700 retail locations in North
America, Latin America, Europe, the Middle East and the Pacific Rim. The
Company is committed to offering the highest quality coffee and the Starbucks
Experience while conducting its business in ways that produce social,
environmental and economic benefits for communities in which it does business.
Contacts: Kate Burritt Alan Hilowitz
Grey Worldwide Starbucks Coffee Company
1-877-250-2275 ext. 274 206-318-7709
SOURCE Starbucks Coffee Company